Since this is an election year, it’s time for our presidential candidates to come a-courtin’. Our incumbent and hopefuls are hard-selling their platform to key voting contingents–perhaps with more determination than ever, considering the difference such wooing made in ballot turn-out last time. Young people and minorities are on everyone’s radar, but there’s another demographic in need of some political TLC: single women. According to The New York Timessingle women are less likely to turn out in large numbers on election day, but they’re also a rapidly growing group with a lot at legislative concerns:

Single women are one of the country’s fastest-growing demographic groups — there are 1.8 million more now than just two years ago. They make up a quarter of the voting-age population nationally, and even more in several swing states, including Nevada.

And though they lean Democratic — in a recent New York Times/CBS News poll, single women favored Mr. Obama over his Republican rival, Mitt Romney, by 29 points — they are also fickle about casting their ballots, preoccupied with making ends meet and alienated from a political system they say is increasingly deaf to their concerns.

As recently as 2010, single women remained an under-targeted audience. Their turn-out dropped so low that year that Republicans won the women’s vote for the first time in 30 years. It would seem that messaging aimed specifically at single women would be a no-brainer, but neither the Obama nor Romney campaigns are tailoring any of their ads to the group. With the various overt attacks on women’s reproductive rights over the past few years, now might be the time for the Obama campaign to seize the moment and inform women that it intends to throw its support behind issues related to reproductive choice.

The Republican Party has already made clear their intent to the contrary, alternately ignoring and shaming single women through commentary and legislative efforts.

Unlike Romney, the President has a secret weapon in his arsenal: his wife, Michelle. She recently tweeted out a message to women voters, detailing the various ways the Obama-Biden ticket has had their back:

Do you think single women are less likely than other demographics to turn out on election day? Have you ever skipped? Would you like the issues that are significant to women (equal pay, reproductive rights, and access to contraception, etc) to be more prominently considered and discussed?

  • ImJustSaying

    *And, viewing this issue in the terms of single women (who may wish to get married in the future), wouldn’t you want your choice to submit to the man of your choosing be made because you want to, not because you have to?*

    I was with you up until here, as a person not afraid to ask questions can you clarify this for me? What man am i submitting to and what does he have to do with my vote?