It’s a Saturday morning; you’re in a local drugstore walking around the woman magazine shelves. Looking like an alive Cuckoo clock, your eyes rapidly move back and forth looking for a natural hair care magazine. Your eyes finally land on the small section where 2-3 Black hair magazines reside. Reaching for the magazine with the cover of a model sporting a multi-colored streak bob on the front, you soon realize that it was quite pointless trying to find any type of inspiration for any fly, fresh hairstyles for natural hair.

It is extremely clear that natural hair care is not incorporated in publications. In the majority of magazines, once you hit the hair section the most natural style you find is on a racially ambiguous model with loose curls and/or they will have medium wave textured hair. Not saying that any of our black publications do not cater to the need of natural hair but only having 2-5 pages a month leaves us yearning for more. The pleasure of being able to sign up for a monthly subscription and have funky and healthy styles for you waiting in your mailbox would be treasure that numerous women would enjoy.

Since natural women do not have too many print options to cater to their needs, technology plays a vital role in connecting information to the modern-day natural woman. With an online community of YouTube videos, bloggers and Facebook groups, natural women have taken the power back into their own hands. Coming together on our own not only displays our outcry for more knowledge of how take care of natural tresses but also shows that it’s a major void in the market that needs to be addressed. When it comes to finding new styles or tips I don’t even attempt to comb through any magazine but straight to YouTube and blogs for my hair questions, videos, tutorials, tips and product reviews.

Even though natural women’s online presence is mighty powerful, the simple fact that a magazine is definitely a need for us. Having a weekly or monthly subscription that would have all the information online condensed in a publication would be the next step to propel the acceptance of Black beauty. Every other culture has their one go to place for beauty and hair care tips, now it’s time for our turn.

So how long will it be until the natural hair care takes over or are included in Black hair magazines?

- Ellisa Oyewo

  • Ange B

    I agree with the notion that in the very popular Black Hair magazines often the natural hair section is lacking. One to two pages of a few hair do’s does not cut it. I also don’t know why but the natural hair section is often a section. Why? Natural hair is still Black hair right? Why not have it more integrated with the cut out hair sections? I never got that. And like the author I too look to the facebook groups I follow & vlogers on you tube videos for hair do’s tips and tricks frankly. If there is a natural hair magazine and someone knows a name or link can they please post it. That would be much appreciated!

  • jamesfrmphilly

    natural hair will appear when they find ways to make more money from it.
    it’s all about the profits.

  • Yb

    Hype hair and black hair magazines really need to step it the hell up. With their ugly overpriced weaves, ridiculously photoshopped pages, unrealistic hair styles I find myself scolding me whenever I browse through one.

    At times black hair magazine has like two or three pages dedicated to natural hair. If they were smart they would branch out and created a spin off magazine focusing on natural hair. But no white media will probably profit off of us sooner, then the companies will complain that we don’t support our own. Smh

    Tumblr and bglhonline is where I get my natural hair fix.

  • C

    I have not purchased a “black hair” magazine since 2007, I believe. Even when I was relaxing my hair, I never saw much of anything that inspired me. I really don’t have a need for those magazines since I only straighten my hair once per year (if that much).

    There used to be small-time magazines that were advertised as braid magazines, but they had a wide variety of all natural styles including braids, loose natural hair, and locs. They had decent enough photography, too. They were not widely sold. I don’t know if they still exist, but I used to find them at random hair supply stores for 4-10 dollars back in the late 90′s.

    I also look to YouTube and blogs for my inspiration and hair care information. The rest I just get from experimenting by myself.

  • apple

    when they start their own magazine

  • Ms. Information

    Yes Yes and Yes…..the photoshop budget for the current hair mags must be ridiculous…….maybe if one of us started it we would all know how to take care of our hair a little better and put Koreans out of business. It is a great idea.

  • Merci

    The magazine industry is dying anyway. Most people looks to blogs and vlogs for help.

  • gmarie

    idk if there is a need to “take over” when there are a variety of looks black women go for….
    can’t say I remember when the last time I bought a black hair magazine was..with the internet I can just Google any hairstyle I’m looking for. All these editors can do is supply the demand, and based on their content there is an obvious majority demand for a certain look.
    You should try a real news stand I usually see braid/natural magazines there along with various black lifestyle magazines I never see elsewhere (usually not based in the states so more expensive unfortunately)

    Personally I just don’t see a source better than the internet for hair styles and hair care info. It’s interactive and on demand.

  • kc

    What irony. No black hair in black hair magazines!

  • minna k.

    that project is a great idea :)

  • A

    I think it’s important to remember where most of the ads in the magazines are coming from. They are coming from companies that sell weaves and perms.

    If they realize that the magazine’s demographic is changing to natural haired women…they will begin to pull adds and then the magazine will suffer.

    So essentially it is about money at the end of the day. If these natural hair companies will put up more money to place adds in the mags….we will begin to see more natural hair showcased.

    Unfortunately..it’s simply business :/

  • tonisha

    i absolutely hate when magazines and some products targeted towards natural hair..have models that do not have……..NATURAL HAIR it is WEAVE!

  • http://twitter.com/OnlyEMakesSense Eden H (@OnlyEMakesSense)

    Whose still buying black hair mags anyway??? All these damn natural hair blogs/vlogs/instragram photos. Girl you better stop being cheap and pay that Verizon FIOS bill to get internet and a data plan and stop relying on “Hype Hair” to satisfy your natural hunger…..Chile please.

  • jamesfrmphilly

    natural hair does not generate as much profit for the industry.
    sisters keeping their money in their pockets.

  • http://valsotherblog.wordpress.com Val

    I was thinking the exact same thing.

  • http://gravatar.com/nolakiss16 binks

    Bingo! Yu do have a point though; for the most part online forums, YouTube, and hair blogs has pretty much killed hair magazine. The only time I see a hair magazine is when I’ am in line getting checked out and notice the person on the cover (and usually it is the same people that gets recycled over and over). Let’s face it a lot of black women are starting to be DIY when it comes to their hair for the most part whether they are relaxed, natural, wigs/weaved up, etc. so these magazines have a lot of completion so creating a natural hair magazine is a good idea in theory it may not be practicable especially when 50-11 blogs/vlogs cover nearly the same information/technique. But I do agree these mags was pitiful in their attempts to cover natural hair, even before the “trend” of people going back to natural there were still plenty of women wearing their natural before this so called movement so for that those mags dropped the ball.

  • Cyn

    I can only feel left out if I wantEd to be ”in”. I never purchased those hair magazines. Sure I’d skim through someone elses if I was bored. But those magazines never held any appeal to me. Nappurality.com became my go to for natural hair care, style ideas and support. Those main stream mags can keep their weave models. They are not marketed towards my demographic so honestly I could care less.

  • df

    The oodles of pictures of normal, everyday black women sporting their natural hair blissfully is crazy inspiring. BLACK WOMEN ARE SO BEAUTIFUL!!!

  • http://gravatar.com/chanela17 chanela17

    sophisticates is HORRIBLE.lol they photoshop the HAIL out of women. they look like a damn picture cake looking all smooth and weird

  • blackmaleatheist

    nothing that happen to black women only happen when White men say so, so when they snap their finger.

  • ?!?

    ^^^???

  • Fox

    They recycle pictures too. I used to LOVE the hair books and still buy them every now and then, but am very disappointed. There are more ads for weave than anything else. Yeah blogs and vlogs ok, but it’s more comfortable to sit on my bed/couch and look at a book. I sit at a pc all day at work and be so tide chile. I guess I’m old fashioned, because if there was a natural hair magazine, I’d buy it.

  • CJ

    And by industry are you strictly refering to the magazine industry? There is absolutely money in natural hair. Why do you think there are so many natural hair product lines popping up all over the place? Why do you think companies that manufacture relaxers are starting to manufacture products geared to black women with natural hair. They are losing market share (for blacck hair care), and they are trying to get it back. There’s money in natural hair, but not in the magazine industry.

  • naomi

    There is an awesome natural hair magazine based out of Atlanta on newsstands. Mhe magazine! It’s a great resource. Real women with real hair! Go to http://www.mhemagazine.com to subscribe.

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