It’s a Saturday morning; you’re in a local drugstore walking around the woman magazine shelves. Looking like an alive Cuckoo clock, your eyes rapidly move back and forth looking for a natural hair care magazine. Your eyes finally land on the small section where 2-3 Black hair magazines reside. Reaching for the magazine with the cover of a model sporting a multi-colored streak bob on the front, you soon realize that it was quite pointless trying to find any type of inspiration for any fly, fresh hairstyles for natural hair.
It is extremely clear that natural hair care is not incorporated in publications. In the majority of magazines, once you hit the hair section the most natural style you find is on a racially ambiguous model with loose curls and/or they will have medium wave textured hair. Not saying that any of our black publications do not cater to the need of natural hair but only having 2-5 pages a month leaves us yearning for more. The pleasure of being able to sign up for a monthly subscription and have funky and healthy styles for you waiting in your mailbox would be treasure that numerous women would enjoy.
Since natural women do not have too many print options to cater to their needs, technology plays a vital role in connecting information to the modern-day natural woman. With an online community of YouTube videos, bloggers and Facebook groups, natural women have taken the power back into their own hands. Coming together on our own not only displays our outcry for more knowledge of how take care of natural tresses but also shows that it’s a major void in the market that needs to be addressed. When it comes to finding new styles or tips I don’t even attempt to comb through any magazine but straight to YouTube and blogs for my hair questions, videos, tutorials, tips and product reviews.
Even though natural women’s online presence is mighty powerful, the simple fact that a magazine is definitely a need for us. Having a weekly or monthly subscription that would have all the information online condensed in a publication would be the next step to propel the acceptance of Black beauty. Every other culture has their one go to place for beauty and hair care tips, now it’s time for our turn.
So how long will it be until the natural hair care takes over or are included in Black hair magazines?
- Ellisa Oyewo