NBA cheerleaders’ outfits are always designed to entice but the Brooklyn Nets are putting a new spin on the traditional uniform. Their wardrobe, created by designer David Dalrymple who has worked with Beyonce, Mary J. Blige and Britney Spears, is decidedly bold and edgy with a street flair. Dalrymple believes the look epitomizes Brooklyn’s tough spirit: “The uniforms are feminine and strong…This isn’t palm trees and sunshine. It’s New York City, and it’s Brooklyn. It’s a different sensibility. We go hard,” he said.
The “hard” theme permeates the collection of seven costumes, which features latex, zippers, black and white jailhouse stripes, sequin leggings and “leatherette” halters and shorts. One of the more eye-catching pieces is a pair of knee-length “leatherette” boots with lace-up ties adorning the front.
Dalrymple elucidates how the costumes reflect a street sensibility, an intrinsic part of the new Brooklyn Nets campaign which gets its cue from co-owner, Jay-Z: “For these costumes, we needed things that these women can dance and move in, but we wanted to bring in street elements. We needed to find that bridge of street fashion that can actually work on the court.”