NBA cheerleaders’ outfits are always designed to entice but the Brooklyn Nets are putting a new spin on the traditional uniform. Their wardrobe, created by designer David Dalrymple who has worked with Beyonce, Mary J. Blige and Britney Spears, is decidedly bold and edgy with a street flair. Dalrymple believes the look epitomizes Brooklyn’s tough spirit: “The uniforms are feminine and strong…This isn’t palm trees and sunshine. It’s New York City, and it’s Brooklyn. It’s a different sensibility. We go hard,” he said.

The “hard” theme permeates the collection of seven costumes, which features latex, zippers, black and white jailhouse stripes, sequin leggings and “leatherette” halters and shorts. One of the more eye-catching pieces is a pair of knee-length “leatherette” boots with lace-up ties adorning the front.

Dalrymple elucidates how the costumes reflect a street sensibility, an intrinsic part of the new Brooklyn Nets campaign which gets its cue from co-owner, Jay-Z: “For these costumes, we needed things that these women can dance and move in, but we wanted to bring in street elements. We needed to find that bridge of street fashion that can actually work on the court.”

The uniforms are certainly unique and the aesthetic is groundbreaking for cheerleaders’ uniforms, but are you feeling them, Clutchettes and Gents? Speak on it!

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  • http://gravatar.com/herlilblackbook hlbb

    Good lawd. They look like Danity Kane rejects

  • ?!?

    Lol. That was funny. They look horrible.

  • Patience

    Those uniforms are trash!

  • Malik Hemmans

    they really let Jay Z…..never mind

  • http://gravatar.com/jamesfrmphilly jamesfrmphilly

    i don’t live on that ‘street’…….

  • http://gravatar.com/heavenleiblu heavenleiblu

    That’ll be a HELL NO

  • http://gravatar.com/xdecadent xdecadent

    They’re making Brooklyn look bad. No thanks.

    Signed,

    A Native Brooklynite

  • http://cupofjo-jo.blogspot.com bk chick

    Oh the irony, Costumes for “street” style. The “streets” are supposed to be outside of the mainstream. The sentiment cannot be commercialized. The fact that “going hard” has been commodified is an epic fail…as evidenced by these uniforms…

  • Tifani

    I hope this is a joke,these uniforms are bogus!!!!!!!!

  • Am

    Looks something out of kanye’s leather look book!!

  • Christy

    wow….i am almost speechless. if i was from brookly i would be ashamed.

  • Leya

    Yeah..that’s not Cute or “goin hard” as he said New York is..that just looks trashy & Very Prostitute-ish :/ *thumbs down*

  • http://valsotherblog.wordpress.com Val

    I agree with everyone else about the outfits. They’re terrible.

    And in the post it calls Jay Z a “co-owner” of the Nets. He is not a co-owner. He owns less than one percent of the team. Much less. He’s just owns a few shares of the team. Mostly they have him around for marketing purposes.

  • maya

    ummmmm..doesnt she mean New Jersey Nets…….smh lol

  • PrettyNaturlGrl

    They look like hookers & the stripped pants look suitable for an inmate. Just sayin.

  • Mademoiselle

    They look cheap, but then again, the logo is pathetic too. So they want these women going out on the court looking like they walked in with the crowd?

  • Patience

    No, she doesn’t. “Smh lol”, the Nets moved to Brooklyn.

  • http://gravatar.com/nolakiss16 binks

    No, personally I don’t pay attention to most cheerleaders or their uniforms when watching the game but these uniforms are just doing the most and not in a good way.

  • mamareese

    I mean if you got the body for it do you….plus let’s not act like they are wearing this to go shopping. This is their job…..

  • gmarie

    They look like video girls circa 1999. I don’t think the outfits are stank…most cheerleaders wear next to nothing. I just think they look dated

  • Pingback: Brooklyn Nets Cheerleaders Uniforms - Inspired by “Street Fashion”

  • Cee Cee

    They just look dated like something from the 90s…not very cute stuff from the 90s

  • karmell

    that striped one looks like they got it off the set of a jail-themed porn movie. the shorts wouldn’t be too bad w/o those damn stripes. the skirt just kinda looks like the ‘bad girl’ HS cheerleader. yeah, not a good look.

  • Jodie

    Here’s a thought. How about putting all the money into the coaching staff? Stop with these tacky old school jail bait costumes and the haute cuisine (NY Times article) and how about investing in the athletes and coaching so they will start WINNING!

  • emme

    Does every piece of clothing have to have the team name on it…Im trying to figure out why the boots say Brooklynets? I swear Ms Tina had something to do with this! The costumes may not have her trademark leopard print but dangit I am sure she had something to do with all those dang rivets and stripes…and is that a corsette? STOP IT TINA!

  • justanotheropinion

    My question: Would Jay Z feel the same way if Blue strolled out wearing one of these ‘get-ups’? Probably not. Enuf said about the worth of his input….

  • http://www.brownsista.com Kanyade

    I think they’re dreadful

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