Is there a celebrity fragrance you actually like? Don’t worry, I’ll wait. I remember enjoying the scent of Sean John “Unforgivable” for a summer and Sarah Jessica Parker’s “Lovely” stays in my rotation. But there are so many more celebrity fragrances I simply detest.

Rihanna’s “Reb’l Fleur” was one of the most disappointing scents I’ve smelled before, right behind Gwen Stefani’s “Harajuku Lovers Baby” and Mariah Carey’s “M by Mariah Carey.” The dizzying scent of Usher’s namesake unisex fragrance was enough to send me to the mall bathroom scrubbing my wrist for dear life. Each of Jennifer Lopez and Beyoncé’s fragrances came in pretty packages, but were uninspiring to say the least. And there are a ton more three-quarters full bottles of celebrity fragrances where that came from.

It seems the makers of celebrity fragrances eschew the need for a decent scent and instead, put extra time into their marketing plan. There’s an extravagant photo shoot, a sexy commercial and sometimes, even a launch party. But there’s rarely a good product to go along with it.

What’s worse is every celebrity is suddenly a fragrancier. They’ve all jumped on the fragrance hustle, translating five seconds of fame into an excuse to put a lackluster scent on the market.

Mama Jones seems to be making fun of it all, with her new scent “PumKásh,” which is a combination of the words PumPum and Cash. You read that right. See the commercial below:

 

 

If Mama Jones’ “PumKásh” is really just a clever satire of the over-saturated celebrity fragrance market, I’m all for it. However, if she is serious, I say it is grounds to end the celebrity fragrance business altogether.

What say you, Clutchettes and Gents? Are you over celebrity fragrances for good?

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  • Cee Cee

    I like Beyonce’s Heat…wore it today. That commercial was a mess…love Mama Jones and I will assume that will not be a real commercial that will run.

  • Nnaattaayy

    Hey!! Gwen Stefani’s Harajuku frangances smelled amazinggg!!¡

  • http://amcclain89.wordpress.com Alex McClain

    I actually enjoyed Jennifer Lopez lines of fragrances. Hers Britney Spears (Fantasy) and Jessica Simpson, but other than that, not too many other celebrity fragrances are memorable for me. (Maybe Halle Berry’s..whatever the purple one was after the original scent of Halle) I think mama Jones is a little extra with her fragrance and I can’t imagine who in their RIGHT MND would want to smell like something called “punkash”…??

  • Cheryl

    I’m not over celebrity fragrances at all. If I like a particular scent, I buy it. Michael Kors, Donna Karen, J. Lo, Gwen Stefani’s LAMB, and the rarely mentioned Ashanti Precious Jewel are some of my favorites.

  • Kelli

    I’m very over celebrity fragrances. I prefer true fragrance brands like Bvlgari, Chanel, Gucci, Viktor & Rolf, Jo Malone, & Annick Goutal. I find it comical that many celebrity fragrances start out at Macys but end up on the shelves of Walgreens for $9.99 or $14.99. The last celeb fragrance I tried was Halle and it was just okay, nothing to scream about.

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