Oxygen has a new design competition program called “The Face.”
Judged by Naomi Campbell, the show will follow emerging models through challenges such as photo shoots, fashion shows and commercials with the ultimate goal of becoming the face of a “major national brand.” Campbell will be joined by Karolina Kurkova and Coco Rocha as judges, and Nigel Barker (formerly of “America’s Next Top Model”) who will serve as host.
Oxygen recently released a sneak peek and it appears the show will deliver a weekly dose of conflict and drama. Naomi Campbell is seen making a snide remark to fellow judge Karolina Kurkova before twirling and storming off.
Some say the conflict looks manufactured and it remains to be seen whether the tension is enough to reinvigorate the current fashion reality competition model.