Last night was historic for one big reason: President Barack Obama’s groundbreaking re-election win. But the 44th President also made history on social media. His tweet, “Four More Years” was the most retweeted of all time.
According to The Guardian, the tweet “had been shared more than 400,000 times within a few hours of being posted, and marked as a favourite by more than 70,000.” At the time of this posting, it has been shared approximately 697,000 times and favorited 239,000 times.
During his first term (feels good to say first!) and re-election campaign, President Obama used social media to connect with his base and to gain new supporters. He and the First Lady Michelle Obama are decidedly active on Twitter, Facebook and Instagram. Mrs. Obama even has a Pinterest account.
Obama’s landmark tweet is monumental also because last night’s election was the first since Twitter became an extraordinarily popular platform. Americans took to Twitter to share voting information and stay abreast of election results through relevant hashtags and tweets.
Celebrities embraced social media to great effect as well last night. Beyoncé, who has been an advent supporter of the President throughout his campaign, created an Instagram account last night and posted a handwritten note reading “Take that, Mitches.”
Donald Trump went on a Twitter rant once the results were announced, saying America is “not a democracy” and in “unprecedented trouble.” He also vacillated between blaming the election process, the Republican party and Mitt Romney for President Obama’s win.
It was fascinating to see how our varied reactions played out on social media and how Twitter made users feel more connected to the winning candidate: President Barack Obama.