Late yesterday evening, Beyoncé revealed a preview from her Pepsi commercial, set to air after the Pepsi-sponsored Super Bowl half-time show on February 3, 2013, which she is headlining.

Beyoncé’s Pepsi commercial is a part of a $50 million dollar deal which names her the global brand ambassador to the brand and includes limited-edition cans, which show a pop art-inspired outline of her fully made-up face. The ad campaign will coincide with the release of new music from the superstar.

Of the high profile collaboration, the singer, who has already appeared in four Pepsi ad campaigns, said: “Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

Reactions have been mixed. Fans view the campaign as a momentous accomplishment for the singer, while others chide Beyoncé for supporting a sugary-soda brand which is a health affront to many American consumers. They even accuse the diva of hypocrisy for appearing in Michelle Obama’s “Let’s Move” initiative to encourage good health among children and later, shelling Pepsi cans.

One commenter said: “Parkinson’s, heart disease, obesity, stroke and Alzheimer’s tincture. Another celebrity getting paid to keep America on their mainline like heroine. I respectfully decline supporting this travesty.”

Another writes: “With diabetes and other ailments at an all time high, one would wonder why celebrities who claim to care so much about their fans would endorse soda. Almighty dollar.”

While Pepsi isn’t great for your health, is it Beyoncé’s responsibility to make sure America drinks less soda?

What are your thoughts, Clutchettes? Should Beyoncé only endorse products that promote good health? 

  • C

    People aren’t just going to buy unhealthy stuff because celebs endorse it. The unhealthy drinks and food will be bought regardless of who sells it. Beyonce might help Pepsi outsell/compete with other cola companies, but her endorsement isn’t going to make people pass up water for Pepsi if they weren’t going to buy the Pepsi anyway.

  • TheBeat

    Most of those weak human beings you are referring to are impressionistic minors, who will follow their favorite super stars no matter what. She endorsed Michelle Obama’s push for combating child obesity in this country, but now she’s peddling soft drinks? That’s why Beyonce is being criticized.

  • TheBeat

    You are right. It’s not her responsibility. I love Beyonce, though, because she’s constantly self-aware and aiming to be a “role model” for women and young adults, especially. That makes this bit of news disappointing. Of course, I don’t need her to tell me and my children how to eat/drink, but there are kids that will EMULATE regardless of what parents say. Otherwise, they wouldn’t be paying her millions to peddle Pepsi.

  • BR

    I wasn’t aware that Beyonce, who claims to want to be a role model for women, was hard up for cash. That’s why she is being crticized. Get it? She was in support of Michelle Obama’s child obesity platform, but is now peddling soft drinks. SHE DOESN’T NEED THE MONEY, so that’s a silly argument.

  • AT

    Beyonce has a right to do whatever she wants, but as someone in the public eye, who claims to want to be a role model and is in support of Michelle Obama’s child obesity program, she will get criticized. I completely understand the disappointment. Of course parents need to monitor their kids, of course it’s not up to Beyonce, but guess what, it makes her look like a hypocrite, doesn’t it? Don’t be in the public eye if you don’t want any backlash. By the way, I’m a huge fan of hers, so this was kind of a bummer.

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