Though most people would like to retire the term “YOLO,” Drake believes he can create an empire based on the ubiquitous phrase. The 26 year-old rapper wasn’t the first to coin the moniker, which stands for “You Only Live Once.” However, he popularized recently in the song “The Motto.”

When Drake learned there were several pieces of “YOLO” merchandise for sale at Walgreens and Macy’s, he posted the following captions on Instagram:

“Walgreens…you gotta either chill or cut the cheque.” “Macy’s…same goes for you.”

We want him to have a seat.

If he did not trademark the moniker, which wasn’t really his to begin with, he can kiss dreams of a lawsuit goodbye. Neither Macys nor Walmart owes him as much as a response.

Furthermore, we couldn’t be more tired of hearing the phrase. From tales of a high schooler throwing a note across the class and screaming “YOLO” to the newly-coined term “yolo-sexual,” we’ve had enough.

We would love to leave YOLO, and all the merchandise it inspired, in 2012.

What do you think of the phrase and Drake’s lawsuit threat, Clutchettes?


    See, this is why dumb Negro rappers shouldn’t be allowed to speak, outside of their albums.

    You give them a platform to speak, & something dumb is liable to come out, almost everytime.

  • EST. 1986

    Why are sites reporting that he is threatening to sue from that one sentence?

  • Jocy

    Except “You only live once” is a common colloquialism that has been used for decades. Since the phrase was used long before Drake was born, he has no exclusive rights to the phrase. And he’s foolish.

  • Michele

    I would not waste time reporting on this at all. Drake could have been joking. Sarcasm is really lost on the masses.

  • Courtney

    Uh, I’m pretty sure Drake was joking. He never mentioned anything about a lawsuit. All he said was “cut the check”. Clutch is reaching.

  • kc

    The phrase has existed for decades, but it wasn’t trendy until Drake wrote the song. I’m not a stan in any way, but if he’s serious, I think he deserves the money.

    Also, why all the hate against the phrase “yolo?” Who cares? Adults seem so preoccupied with youth culture. Every time I hear an adult lament Justin Bieber, Twilight, or the term “swag,” I think maybe you should read a novel or something. These things seem silly to you because they aren’t for you!

  • Hehe

    It was a joke.smh

  • Courtney

    Exactly! People can’t even make jokes anymore without (some) media outlets trying to turn it into something more serious than it is.

  • http://gravatar.com/jamesfrmphilly jamesfrmphilly

    i believe you live much more than once…..reincarnation

  • http://www.myblackfriendsays.com myblackfriendsays

    What the hell is a yolo-sexual?

    ::runs off to check urbandictionary.com::

  • Rah

    He definitely popularized the term “Yolo” which is a way of saying “You only live once”, but is a different way of saying it. #JustSayin

  • Kema

    He may not have exclusive rights but I saw a shirt that said ‘YOLO’ on top and ‘The Motto’ on the bottom. Hmmm…

  • Child, Please

    I thought I was the only one who read that as a joke, lol! I love my field, but that was very much exaggeration on the part of the blogs and news sites.

  • Nyala

    I’m not ashamed to say the phrase has never left my mouth.
    He only popularized something my daredevil uncle has been saying for years.

Latest Stories

Why Oiling Your Scalp May Not Be Such A Bad Idea


Nigerian Officials Confirm Release of 44 Abducted School Girls


Watch: ‘Black People Mate’ a Parody About the Ridiculous Stats on Black Women & Dating


University President Under Fire for Wanting to Make School Less White In the Future

More in drake, Fashion, smh
Lala Anthony Designs 5th & Mercer Jumpsuit — Are You Feeling It?

What Size Am I? How Vanity Sizing Is Taking the Fun out of Shopping