kimora lee simmons/beyonce

Style icon Kimora Lee Simmons says she laid the ‘fashion blueprint’ for artists-turned-designers and she deserves her homage.

“Before us there wasn’t any Beyoncé, there wasn’t Sean John or Justin Timberlake, there wasn’t Jessica Simpson. There wasn’t any of that,” she said in an interview with the Grio. “We really laid the blueprint for that.”

Simmons, who was referring to the launch of Baby Phat and Phat Farm with then-husband Russell Simmons, says she paved the way for urban clothing lines to be successful.

She appeared to be referencing Beyonce’s House of Dereon, P.Diddy’s Sean John, Justin Timberlake’s William Rast and Jessica Simpson’s The Jessica Simpson Collection, which have all gone on to become a multi-million dollar lines.

“One thing I love about myself in this business is that I don’t have to rely on the sales of an album, or my movie being a hit for my clothing to be a hit,” she added.

In 2010, Simmons left Baby Phat to focus on her other three fashion lines, including KLS, Kouture by Kimora and Fabulosity.

These days, she is still very busy in the fashion world. Her latest project is, an online destination for fashion gems. She even has a new docu-series called Kimora: House of Fab, which premiered last night on the Style Network.

What do you think of Kimora’s comments? Did Baby Phat pave the way for other urban brands today?


  1. sojourner4truth

    I do think that Phat Farm is ONE forerunner to most of the brands that she mentioned. Although successful Karl Kani and Fubu did not leverage their brand into numerous platforms and products (fragrances, multimedia platforms, TV shows, media productions, social media, banking and finance, product placements, etc) like Phat Farm.

    Their forerunner status can be attributed to many things like timing (they exploded during the rise of technology) and Russell’s influence over and access to the entertainment industry. The reality is that Phat Farm is part of a continuum. The brand is not the beginning.

  2. Ms. Write

    Nobody wears any of those brands anymore so……I don’t get the purpose of her comment. And she’s embellishing. Sorry boo, urban fashion didn’t start with Baby Phat or Phat Farm.

  3. soulfullyreal

    i remember Cross Colors, FUBU, Karl Kani, Mecca and a other urban brands before Phat Farm. Maybe for women’s urban wear, i’ll give it to Baby Phat…

  4. justanotheropinion

    Saying that you laid “the fashion blueprint for artists turned designer” (i.e. the FIRST in your field) is a HUGE statement. We should all be so confident (including having a spouse’s already established business’ financials to back us).

  5. umm. she talked about justin timberlake and jessica simpson too tho….

Comments are moderated, please be respectful. View our policy.

Leave a comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

More in Baby Phat, beyonce