Nicki Minaj’s ever-evolving brand continues to grow. In addition to her new lavender lipstick for MAC Cosmetics and nail polish line for OPI Cosmetics, the rapper is designing for mass retailer Kmart. Nicki is launching a multi-department lifestyle brand including an apparel and accessories collection which will be available exclusively at Kmart and Shopyourway.com.
Of the collection, slated for release later this year, the “American Idol” host said: “I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the US.”
Sears Holdings, the parent company for Kmart, echoed her sentiments. “We are thrilled to align Kmart and Shop Your Way with two of America’s superstars,” said Imran Kooma, executive vice president and president of Marketing & Online at Sears Holdings. “We welcome […] Nicki into our world and look forward to capturing [her] energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise.”
Nicki promises that the line will be inspired by her personal sense of style, meaning fans can look forward to Barbie pink color ways, vibrant patterns and skin-tight silhouettes.