In the highly competitive dating world, where some women are seemingly having no problem finding companionship and most women are still trying to play catch-up with the ever-evolving definition of the courtship, one aspect of dating remains firmly rooted: Peacocking

According to the Urban Dictionary, the most widely accepted definition of peacocking is “dressing for attention. Just like Peacock’s use their feathers to get a mate.”

Recently, in an article called “Rolex Romeos,” The New York Post reported on the dating scene in New York City, finding the city is dripping with gentleman willing to splurge on thousand dollar time pieces to catch the attention of their desired “companions” (I have to place quotations around companions since the definition is increasingly and subjectively more encompassing).

“Women want to see a man as being successful and, along with upscale clothes and shoes, a good watch is an established symbol of success,” this according to one middle-aged interviewee who was seeking a “younger woman for companionship, not marriage.”

Apparently, a potential dater looking to settle down with a man with deep pockets should look for a man who invests in appreciating assets, such as a Hublot watch worth about $80K, instead of falling for the usual trappings of new money success — such as flashy cars, second-rate cloudy diamonds, buying drinks at the bar, or having the confidence (or arrogance) to approach you with that money conversation (all they can do for you with their money — pay your rent, car note, etc.).

“Most guys aren’t going to tell you that they bought an expensive watch because they want to impress women,” claims a 33-year-old former financier turned actor and author. “They say it’s for their status with clients or because of their love of watches, but an overriding factor of buying anything grossly overpriced is to attract the opposite sex.”

And when you buy absurd material goods for bait, no one should feel too sorry for you when you attract your fair share of gold diggers. Some men are fine with the prospect of knowing the women they are sharing pillow talk with could give two rats’ asses about them, but most men will somehow fall for these same women, irrespective of their purely financial motives, and end up on other side talking bad about all women, swearing that they’re all untrustworthy and out to take men to the bank.

It looks like the pimpin’ ain’t dead, it just moved to the wrist …

  • EST. 1986

    I don’t mind a man having a nice watch, but a nice watch does not impress or intrigue me.

  • Penny

    Any man who would pay $80K for a watch is a stupid man. I don’t care how rich he is. Warren Buffet doesn’t even wear a $1000.00 watch. $80K for a watch…that’s like two cars around his wrist. SMH.

  • Pseudonym

    Woah! I missed the $80K bit. That’s INSANE!!!!

    Interestingly, I don’t care about the TYPE of watch, but I do notice a pattern with men who choose to wear watches and those who don’t. Those who don’t tend to be kinda (and by “kinda” I actually mean “totally”) rageddy and not about their business. I think it’s something having to do with not being conscientious of time and just letting it slip on by. I’m not saying it’s a strict rule, but a pattern I DEFINITELY notice.

  • binks

    This! Don’t matter if it cost 80k or 8.00 dollars its sole purpose is to tell time so I don’t get it.

  • b

    Interesting. My husband who is not raggedy and about his business does not wear a watch. I also do not wear a watch. The few times I did in the past was when I was in high school and didn’t have a cell phone.
    We both use our cell-phones as time-tellers….
    Now that I think about it, most of the men in my family do not wear watches either. One dude I dated eons ago wore an expensive looking watch with clothes to match—he was a poser, and a little boy masquerading as a man. lol.
    All of this is to say, a watch ( or lack of one)really doesn’t determine the character of a man.

  • Marisa

    Seriously this is reason #4758395023759237502824 that dating today is so screwed up because people don’t have any clue of what makes for a successful relationship. Its not the material possessions that you have that determines what kind of person you will be as mate. That 80K or diamond encrusted this and platinum that will mean nothing if the person treats you like crap, or is that just the price one has to pay for all that materialistic stuff. All that money Elin Woods married still didn’t stop Tiger from screwing every sleazy chick around.

    I find it funny when guys claim women are after their wallets are gold diggers but, that’s exactly why you picked her to begin with was because of that flash and cash you were flashing. So when your wallet has been empty don’t go around whining about gold diggers because you didn’t care to use your glowing personality to attract them. All I want is a hard working, non violent, non cheating, law abiding citizen, who makes a life for himself and stands on his own to feet, not somebody flashing his watch or rims. Also stop following what these celebs, entertainers and athletes are doing the social scene their in is completely different than us, and considering the number of failed relationships they produce who would want to follow them anyway.

  • Pseudonym

    Like I said, it’s not a strict rule, just a pattern I randomly noticed. This is all based on anecdotal evidence. I would never suggest someone use it as dating criteria. But makes some sense that people getting things done tend to need to know the time (Though a couple guys I mentioned this to said they don’t wear watches b/c they use their cell phones to tell time. Maybe I’m with Miss Kenya Moore, stuck in the ’90s. I was the last person I know to switch from VHS to DVDs. hahaha).

    “Gone With the Wind [Un]Fabulous!”

  • Betty

    I’m, well, into watches. If I saw a guy sporting a Patek Phillipe, I would think we could at least talk about its complications, even if we have nothing else in common.

    Of course, it doesn’t take a $100,000 watch to bring me to the table. I’d be just as interested in talking to a guy carrying around a hand me down pocket watch, especially since I wear my great-grandfather’s old one as a necklace.

  • Breitling

    As a watch aficionado myself, I have to say that wearing and expensive timepiece is not necessarily to attract women’s attention. It’s like saying the same for woman wearing jewelry or having designer handbags. My grandmother used to say: “a watch is the only piece of jewelry that a man should not be ashamed to wear”; I’ve tried my best to abide by this rule and it had a profound impact on what I wear in general.
    It is true that if you go to any places (from “gentlemen’s” clubs to high scale department stores or restaurants), one of the quickest ways people can “evaluate” you without literally interviewing you is your wristwatch. Not that if you’re wearing a regular one or none at all, you are automatically deemed uninteresting but wearing a relatively expensive watch (not the overdecorated wrist bling you see in clips) can denote a certain degree of class or at least a minimum amount of revenue.
    Of course, I suppose that women who have some knowledge and/or education might use that clue to select men that they would let “chat them up” in public places. On the other hand, if it’s absolutely true that watches only tell time (something your cell phone does quite nicely), some watch brands have a lot of tradition, history and know-how that confer them a value that is way beyond the ability to keep time or even the amount of expensive metal that they are made of.
    Knowing these subtleties make all the difference. When I see a lot of people in the entertainment or in professional sports from our community wearing, drinking or driving things solely because of their price tags, I feel very sad because it reinforces so many stereotypes about us. So much so that some luxury brands are uneasy (to say the least) when their products acquire cult status among black people (watch brand Audemars Piguet would be the latest one).

  • Yasmine

    Its funny, my boyfriend is obsessed with watches and so am I. I definitely take notice of a nice watch. The one thing I remember about an old boss of mine was his esquisite taste in watches and it truly intrigued me. I actually bought my boyfriend a designer watch for Christmas, because I knew he’d appreciate a good watch. A watch does say a lot. In the city, where many people don’t drive, how they dress is their “car to impress.” Through the years, if I see a guy with a digital watch, I think immature. No watch means he has no respect for his or my time. But a guy with a very nice watch, is someone who takes care of himself, and more likely to function well at work. However, a blingy cheap watch that falls off his arm, is just someone trying to keep up with a trend.

  • Pseudonym

    Well, in the above case, the man is reported to be looking for “younger woman for companionship, not marriage.” In other words, that sounds more like he’s trying to sleep with extremely attractive women who live in NYC who tend to only date men with money (i.e. Sugar Daddies) and he doesn’t have Sugar Daddy money, so he’s trying to front by hanging out in clubs where high roller sugar daddies hang out and wear the watches sugar daddies wear, so that he can trick some hot and sexy gold-digger into thinking he’s well off and take her home for a one nite stand.

    Those women aren’t looking for real love either. They’re just looking for someone to buy them dinner and new clothes since they maxed out their credit cards on outfits they can’t afford trying to look like try belong at the high rollers club.

    My friend works at Bloomingdales in LA and she said they have TONS of repeat young female customers who constantly buy clothes, wear them for months, then brig them back bc they can’t afford $300 pants or $600 dresses. Deodorant and food stains and all. It’s sad the life some people live.

  • YeahRight2011

    Anything to distract from the beer bellies, flat butts, and bad breathe.

  • Guest1234

    So what? This article isn’t about dating. It’s about a group of guys who are looking for gold diggers, and an expensive watch is a good way to find her. And that’s cool. Lemme tell you something. Guys who are looking for gold diggers don’t ever “fall for her” only to be surprised she’s only out for money. They know what they’re getting upfront, and in fact, that’s what they’re looking for. I believe the old saying. “If you marry a man for money, you’re going to EARN EVERY PENNY.” Guys that go for golddiggers are a nasty sort – and they’re looking for women who will tolerate their abuses in exchange for money.

    These guys are looking for women who are willing to put in the effort to be “trophy” wives/girlfriends/f-buddies, whatever. And those women will certainly spot an expensive watch, and a match will be made. Who cares? That’s their business. Nothing to see here.

  • Penny

    Honestly, in this day and time when high powered people are losing their shirts left and right, I would wonder about a man who would spend a huge amount on a watch. It looks kind of silly and wasteful now. I would wonder about his priorities. I would think, this is a man who wants to be seen but is he a man who wants to stay around? Is he responsible with money? If we were to marry, what would be more of a priority to him: our child’s private school tuition or his overpriced watches? Is he a saver or a spender? I am married to a saver, thank goodness. LOL. I was more of a spender before we married, but after being with him for almost 13 years, I have to admit that I have now converted to being more of a saver. He’s not cheap at all, but he is definitely someone who prefers cash over flash. (For instance, he will buy a really nice car or shoes, but he keeps his things for a long time, so they’re never flashy.) To me, a man who likes money in the bank as opposed to money on his wrist or back is a man who is extremely sexy. My husband has about three really nice watches (one inherited, one from his mother and one from me) and he has been driving the same car for over 11 years. LOL. But when we want or need something, the money is there. Too many times, I have seen flashy people come to the not-so-flashy people for money when they are in a crunch. And they always look foolish driving away in their overpriced cars.

  • Orange Starr Happy Hunting

    I was about to say, a nice watch does not a man make.
    People are so superficial and lost now-a-days though, spiritually, morally and otherwise.

  • AM

    I didn’t even know that there are watches that are worth that much. Who are these people sporting them?

    I look for shoes….pointy pointy ones….mmmh mmmh….what does that make me? A sole digger?

  • D

    Many people, of all levels of intellect and raggedness, don’t wear watches because they use cellphones to tell time. This may occur with younger people more, of course, who may be more raggedy. But I don’t know if being watchless is a raggedy trait.

  • D

    I see you mentioned the phone thing in a follow-up comment. Cool.

  • omfg

    80k for a watch? everyone is entitled to have hobbies and splurge – i’ve spent $40 for two ounces of tea. but, unless you have a seven figure and above income that seems excessive.

    i’d want to know:

    does he own property? what’s in his bank account? what are his debts?

    i’ve never even considered the kind of watch a man wears. in fact, lots of people don’t even wear watches anymore. they tell time with their phones.

    i’d run away from any man who gets a pricey watch because a woman he doesn’t even know thinks he should have one.

  • Nick

    Your last point!! I couldn’t have said it better! A lot of black people just don’t understand that though. They’re just out here trying to look flashy.

  • Leo the Yardie Chick

    *stares at your avatar*

  • Curls&Swirls

    THIS! And to add to Orange Starr’s comment, a nice watch does not a woman make either. Mind you, I haven’t heard of or been around women with watches costing 80k, but even a $200+ watch that I’ve seen women wear with $200+ over draft fees or starving doesn’t make sense either. I keep seeing this phrase…”Buying something you don’t need, with money you don’t have, to impress people you don’t like.” I’m all for “if you have it, spend it (wisely)” but looking fly here and there and your place (or your room in your parents place) looks like crap, or you still cry yourself to sleep at night leads me to say…GET YOUR PRIORITIES RIGHT. Sorry but you can’t buy true love.

  • Lindsay

    not once in my life have I checked for a man’s watch. And if I saw a nice watch, I’d say.. “hey that’s nice”. I wouldn’t know the cost. It’s an accessory I guess. Am I missing something?

  • Mademoiselle

    I can’t get over $80,000 for a watch. Are these men taking out loans just so they can tell time? This can’t be a trend amongst the younger guys. Hell, I can’t even see this being a trend amongst older guys who aren’t several generations into wealth (which is the majority of men). What bank would finance that? God forbid you lose the watch — you’d be out $80K AND a way to tell time!

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