Tabitha Simmons

They call New York City the concrete jungle, but this month the Big Apple will be become more of a fashion jungle as one of the most highly anticipated events of the year, Fashion Week, kicks into high gear. Year after year fashion experts and aficionados alike watch to see which designers are kicking it up a notch and adding a little creative flair to their runway launch. This year one of the designer’s to watch is English-born shoe designer and CFDA/Vogue Fashion Fund Award finalist Tabitha Simmons.

To debut her 2013 resort collection Simmons created a video that captures her collection of shoes in motion, in midair, to be precise. The concept behind her video is simple, she wanted to bring her shoes to life in a way that really captured the New York vibe and for Simmons double dutch was the perfect way to do it. In her video, the camera zooms in on members of the National Double Dutch League, who show off their fancy double dutch skills, and of course, Simmons’ cute shoes. According to Simmons:

“I really wanted to have my shoe come to life, and be in action, so I thought it would be great to a find a ‘New York’ vibe. New York women are very busy. I’m a mother of two, work, juggle a career, and try to be a mother, and everyone seems to be in a rush, which is something I respond to. My shoes are a lifestyle, for women that want to look sexy, but also want something for the weekend.”

Simmons will be showcasing the shoes shown in the video, and other styles, this Friday alongside fellow CFDA/Vogue winners at New York’s Milk Studios.

  • The Other Jess

    I love this ad..it so creative. I’d buy her shoes just for the ad

  • http://tontonmichel.tumblr.com/ Tonton Michel

    Cool ad, the music was blah though. I’m stealing that pic.

  • omfg

    i love this. and i’m looking forward to fashion “month” – i like to watch the paris shows the most.

  • Kay

    This makes me nostalgic for my childhood. Double dutch!! Ah, the good ole days. I hardly see it anymore, so it’s refreshing to see it used so creatively.

  • http://myhairoftheday.blogspot.com HairOfTheDay

    So artistic and creative! Good stuff.

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