“Around the Way”  App

One of the complaints lodged against black-owned businesses is they are difficult to locate. A free application aims to solve that dilemma. “Around the Way,” available in Apple and Android app markets, uses a phone’s internal GPS to locate black-owned establishments within a five-mile radius.

The app is the first release from New York-based tech startup, Around the Way, and an app development firm, Clearly Innovative and hopes to empower black business owners in the tumultuous economic climate. The US Census Bureau Survey of Black-Owned Businesses found 1.9 million black-owned establishments in 2007 and this number is consistently increasing.

Around the Way’s CEO, Janine Hausif, wants Around the Way to increase patronage at these businesses. “We want the app to be the ‘go-to’ app to locate black-owned businesses; meanwhile, empower business owners to keep them competitive in today’s economy,” she told Black Enterprise.

Around the Way has several popular features including step-by-step directions to the business and company profiles. Users can also share the information to the 17,000 businesses in the index through social media and email.

Hausif asserts the app is just the first venture for the burgeoning company. “We plan to use the model and success of this Around the Way to develop apps for other business communities— very similar to how Facebook started exclusively on one campus and expanded to other schools,” she said.

Black-owned businesses can’t thrive without our patronage. We have buying power that will exceed $1 trillion by 2015 according to “The State of the African-American Consumer” report; it’s time that we invest those monies in our communities. “Around the Way”  is the first step.

  • http://www.urbanexpressive.com J. Nicole

    I love the idea. I travel from my lilly white neighborhood of Park Slope all the way to Fort Green to buy certain products. I know they have them in my area, but I’d rather spend my money in a black owned business. I’d get the app to find others I didn’t know existed.

  • dee

    Ooooh, I’m going to have to dl this app.

  • AJW

    This is great news!

  • Skye

    I just downloaded the app! Thanks for this article very good idea.

  • http://tontonmichel.tumblr.com/ Tonton Michel

    got to have it.

  • Kostas

    I hope it has a Review feature.

    I have been disappointed more than once making a specific trip to patronize a black business only to be disappointed by the products (La Congolaise I am looking at you!) or the service (African hairdressers…where does one start?).

    As much as it is important to know where the black businesses are, it’s even more important that us patrons can be assured we will receive good products and services.

    Finally, kudos to Janine Hausif. Black female CEO at the helm of a tech-start up? Very nice!

  • http://gabandgraffiti.wordpress.com marloweovershakespeare

    I believe I saw a website like this last year due to another Clutch posting (y’all better MARKET!) Thing is it seemed like they only searched for businesses in the NYC area. Is this app NYC-focused or does it search for black businesses nationally? (I’d like to know before I download;-)

  • That girl

    Does anyone know if they offer Canadian based locations and organizations?
    Regardless, great idea!

  • http://beautyandthestreetmag.blogspot.com Amber Nefertari

    This is so dope. I keep a bag full of business cards and sometimes its rough digging them up lol. This is perfecto!

  • D.T.

    I live in Houston and it worked for me.

  • Trisha

    Great to see African-Americans are breaking out the box to gain some of this prosperity wealth from technology instead of just being consumers. One of my guy friends was recently discussing the idea of creating an app for a certain type of black owned business.

    We’re thinking alike and it’s a quicker method to spread the word to support our businesses. The Black Pages directory (if still in print) is more than likely as obsolete as the yellow pages or consumers may not search online to locate a black owned business. This is a win-win all the way around — now the black businesses just have to do their part and continue to deliver great services. More ppl will visit due to easy access. Loving this idea!

  • http://gabandgraffiti.wordpress.com marloweovershakespeare


  • http://gabandgraffiti.wordpress.com marloweovershakespeare

    Okay I just downloaded it. Yeah, this thing works. So surprised by my little location here in Conway/Myrtle Beach, SC!!!

  • http://www.facebook.com/eham06 Eric Hamilton

    I am a co-founder of Around The Way and all 50 states are represented in the app. Thanks for the support…

  • http://www.facebook.com/eham06 Eric Hamilton

    Good to know… :-)

  • http://www.facebook.com/eham06 Eric Hamilton

    I am one of the co-founders and our app covers all 50 states but does not cover Canadian businesses…

  • http://www.facebook.com/eham06 Eric Hamilton

    I appreciate you supporting us…

  • Calvin Mackey

    Need more categories, such as Aircondition and Heating , and many others.

  • Jake

    See Professional/HVAC

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