When Alexander Wang released the video for his Spring 2013 ad campaign featuring Bon Qui Qui, the reaction was overwhelmingly positive. Bon Qui Qui, a character formerly on “MADtv,” played by Anjelah Johnson, was in full “ghetto girl” mode working in Alexander Wang’s swank boutique and yelling at his elite customers including Alessandra Ambrosio, A$AP Rocky, Shannan Click, Simon Doonan and Natasha Lyonne. Similar to her role on “MADtv” where she worked at “King Burger,” Bon Qui Qui is popping gum, rocking a two-tone weave and mouthing off at clients and her employer in the Gavin McIness-directed video. Most think her satirical caricature is hilarious and even brilliant, but not everyone is laughing.

The Frisky writes:

Bon Qui Qui is a stereotype of a sassy, back-talking Latina woman. [...] I can’t help but feel uncomfortable watching this. Johnson’s caricature is the only representation of a woman of color in the video — she’s effectively the butt of the joke, and portrayed as an uncultured, unsophisticated, rude person. That seems pretty shitty to me. [...]

In a 2010 New York Times profile, [Johnson] said: “Deep down inside, I’m really a black girl stuck in a Mexican girl’s body.” She then went on to mock an audience member’s disapproval of the Bon Qui Qui character: “Once I was doing Bon Qui Qui in Miami, and this black girl was in the audience and she yelled out, ‘That’s not funny!’ which was really funny because she sounded exactly like the character I was playing.” So, yeah.


To be sure, Bon Qui Qui’s character is rooted in stereotypes but is it offensive? Many disagree and believe it’s just innocent humor. Others think it offends a class of people as opposed to race or ethnicity.

Watch the video below:

What are your thoughts, Clutchettes and Gents? Do you find the clip offensive?



  1. WhatIThink

    Well if you don’t like comedians making fun of ethnic stereotypes then you don’t like most comedy in America.

    Go to any black comedy show and you see the same stuff. So if a black comedian does it, then it is funny, but not a non black person?

    Richard Pryor did this and nobody called him ignorant for doing it.

    I understand the concern but if you really don’t like stereotypes in comedy then you should be consistent.

    And I thought the skit was funny.

  2. brownlaydee

    If you think this is offensive you don’t have a sense a humor and you still haven’t gotten over racism. Comedians make fun of people regardless of race, gender, culture, disability. That is what comedy is based on in addition with real life experiences.

  3. not offensive at all

  4. simplyme

    i’ve always loved the bon qui qui skits…i think whats rubbing me the wrong way is her quote about the character…

    • ImJustSaying

      I had that same thought
      “Deep down inside, I’m really a black girl stuck in a Mexican girl’s body.”
      So what she’s saying is only black people sound/act like that? VH1 and TLC and a host of other channels reality shows have shown that there is an under educated population out there for every race.
      I thought the King burger skit was funny. This new one didn’t quite work It just needed better writing.

  5. susanne

    i think its funny. i have to deal with people like her all the time, and its actually scary ,cuz u really cant say crap to them about thier behavior. if she wants to make fun… let her make fun…. there is a reason for stereotyping…. and she’s only imitading the ones that she acts like… not the whole racial group.

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