Magic Johnson is known for giving back to his community, and now he’s teaming up with Coca-Cola to spearhead a national apprenticeship program.
Johnson, BET CEO Debra Lee and rapper Common have joined forces with the Coca-Cola Pay It Forward campaign to give young people ages 16 to 21 a chance to shadow them for a week this summer.
The successful entrepreneur said it’s a chance for young people to pick his brain and learn the craft. “I want them to understand the professionalism, versatility and hard work,” he said. “Young people forget we were once their age. We’re still connected to the streets, neighborhoods and communities through the work that we do.”
Common added that he will be involved in overseeing the work that the mentorees do over the summer. “Beyond music, it’s important for me to reach back and create a legacy bigger than my career,” he said. “I want them to experience the ups and downs, the hard work and discipline that it takes.”
“A lot of us come from tough situations but there is always the opportunity to turn things around,” Common said. “It’s about making the right choices.”
“Pay it Forward” is accepting nominations for aspiring young people through May 2nd.
What other celebs do you think should serve as mentors in a program like this?