Rihanna is cashing in on her fame with beauty and fashion deals galore. After showing an ill-received fashion collection, the first for the singer, at London Fashion Week, the pop star has announced a collaboration with MAC Cosmetics that will yield four collections.
Via Glamazons Blog:
Here’s the breakdown of the four collections:
1- RiRi Woo (inspired by Ruby Woo) launching around May 4-5
2- Summer collection to be sold online featuring RiRi Woo, two more lipsticks, Lustre Drops and a blush duo.
3- Fall collection with sixteen products in total including lipsticks, RiRi Woo lipglass, two eyeshadow palettes, and false lashes.
4- Holiday collection with ten products in total like nail polish, a makeup bag and additional lipsticks.
Everything from the products to the packaging (pink products uplifted by gold hardware with RiRi [hearts] MAC inscribed in lipstick) is said to be designed by Rihanna and the MAC Cosmetics brand is stressing that sense of authenticity.
John Demsey, Group President of Estée Lauder Cos. Inc. (MAC’s parent company), told WWD the line is:
“a true, organic collaboration based on mutual admiration and respect. These four collections are like four tracks on a Rihanna compilation. Each one has its own vibe, look, special make-up packaging and flavour.”
In her interview, Rihanna purported to be an organic fan of MAC Cosmetics:
“When you think of make-up, the brand that pops into your mind – for something legit – is MAC. Whatever colour you want, it’s like: ‘Let’s go to MAC’. I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved make-up, and I always said that if I do it, I want to do it with a credible brand.
She also gushed about being hands-on during the product development process:
“Working with MAC, it’s difficult to get a red lipstick that beats Ruby Woo, because it works on every skin tone. I had so many different samples to choose from and so many different colours underneath – blue, yellow, orange and pink bases. And I got to pick one that worked, and I tried it on all my friends to make sure it worked on all of our skin tones.
I really got to play. There’s so much to choose from, and you can mix different textures with different colors and different greens in different eye shadows. I learned so much about the detail of makeup and what makes things look different. What makes it apply different is really important. Every little detail is important.”
The fact is no matter how influential she was in the creation of the products, it’s her brand and gargantuan following that MAC is interested in to guarantee sales of the line. And since it’s a surefire way to increase revenue (even with revamped variations of classic products we’ve always loved), you can’t blame them.