Sweet Brown Rides Her YouTube Fame To The Bank

by Yesha Callahan

sweetIt’s funny how a person becomes a YouTube “sensation”. I mean look at Justin Bieber, he started out on YouTube, and now he’s being busted by TMZ for smoking weed and driving Ferraris. In the case of Sweet Brown, there she was minding her business while her apartment was burning down and a reporter decided to interview her. Then this happened:

I ain’t got time for that.

As YouTube memes go, all it takes is for someone to post a clip online for it to go viral. And that’s exactly what happened with Sweet Brown. I ain’t got time for that was the catch phrase that pays. Not only does Sweet Brown ain’t got no time for bronchitis, but she doesn’t have time for toothaches either. Last week, Sweet Brown’s commercial for a dental clinic in Tulsa hit the airwaves:

Sweet Brown also has her own website with t-shirts with her catch phrase, and even a soda named “Oh Lord! It’s a fire”. In between making media appearances on shows like Jimmy Kimmel, and hanging out with Shemar Moore, Sweet Brown also landed an appearance in Tyler Perry’s “A Madea Christmas”. But her rise to fame doesn’t stop there, in an interview with Hot 97, she also revealed that she’s signed on to be a co-host on the popular TV show “Cheaters.”

And how cool is it to have Beyoncé use your catch phrase after the Super Bowl?

Sweet Brown may not have time for bronchitis or a toothache, but she has the time to ride her 15 minutes of fame to the bank.

  • Orange Starr Happy Hunting

    That’s really good for SB but why do people like someone invented phrases that have been around for decades LOL

  • Dee

    I can’t be mad at it.

  • Orange Starr Happy Hunting

    ^whiy do people act like^

  • http://www.urbanexpressive.com J. Nicole

    I hope she invests this money wisely. I bet Antoine Dodson is somewhere plotting/scheming on her.

  • Starla

    The funny thing is, she seems like a really “sweet” person.

  • Gina Wild

    Hating Sweet Brown? Ain’t nobody got time for that!
    A friend of mine showed me Sweet Brown’s viral video just a few months ago, and I played over and over again. Made my day!
    She’s really smart for capitalizing off her 15 minutes of fame. Wish her all the best.

    «Ain’t Nobody Got Time For That» all the way to bank.

  • http://gravatar.com/keimia Kam

    *facepalm*

  • D.T.

    I love her personality. Make that money Sweet Brown!!

  • KnowYourHistory

    “… don’t know nuthin’ ’bout birthin’ no babies !” Lawd.

  • JN

    Maybe I should dumb myself down to make millions. Pay off all these student loans.

  • Anon

    This is exactly the depiction of Black Women that this country is comfortable with.

  • kc

    Good for her, I guess. America loves of a video of black person saying something foolish–Antoine Dodson, Sweet Brown, the leprechaun, “sirens go whooo,” etc.

  • kc

    I know. How can we pretend this is okay? She may be a nice person, but her whole personal is just You Tube era minstrelsy.

  • http://www.flickr.com/masterfade carol s.

    i usually cringe when people say “ain’t nobody got time for that” and stuff because i feel people are just making fun of her so yeah, it makes me happy that she’s getting something out of this

  • Rue.

    I hate this. I thought we were supposed to be fighting against stereotypes and the one depiction of ignorant, minstrel-esque black people. But, hey, as long as she “make dat money, honey” right? Whenever i see a black person criticize Step’n Fetchit, or the old hollywood mammies and gives this crap a 2 thumbs up I am seriously going to consider punching him or her in the face. How is this any different?

  • Rue.

    Amen!

  • Chillyroad

    She really does.

  • Chillyroad

    You would never say something so crass after reading anything said by the illiterate Sojoumer Truth. Granted Sweet Brown may not be an intellectual but she seems like a sweet upstanding woman. That’s about all I can ask her to be.

    She’s ballin’ and you ain’t.

  • Chillyroad

    What is the stereotype? That she is a country black woman? I’m from the West Coast. Poor blacks rich blacks working class blacks middle class blacks don’t speak like her because she is using a regional dialect and idioms.

    The ONLY thing that should shame black people is immorality. Focus on character and not status.

    I’m sick of you bougie talented tenth Negros forcing others blacks to have the same inferiority complexes as you do.

  • C.

    Well damn, you basically just referred to this woman as an “ignorant, minstrel-esque, mammy.” The difference between “Step’n Fetchit, or the old hollywood mammies” and Sweet Brown is that the former were performances, or acts that utilized stereotypes to portray an entire people. Sweet Brown is being herself. The problem isn’t that people like Sweet Brown exist in the Black community (and they have every right to), the problem is that this is the only story being told in the media. There is no diversity of representation, but that does not mean that you have to hide people because you’re “ashamed” of them.

  • http://www.myblackfriendsays.com myblackfriendsays

    Ms. Brown, I hope you are saving most of that money! Either for a rainy day, or to pass down to your children–good luck to you!

  • Anon

    hahahahahaha!!! You have to be bougie to have standards now? No one is forcing other black people to do anything regarding “standards”, you can look at the state of black America to see that. Other people pointing out what type of BW gets “put on” in this country isn’t forcing any kind of inferiority complex on anyone, it is pointing out the obvious. If you have to ask “What is the stereotype?”, I suggest turning your tv to VH1, listening to any type of rap music in the past 20 years, or head on down to a dialysis center.

  • Anon

    “ignorant, minstrel-esque, mammy.” – If it looks like a duck, walks like a duck, and talks like a duck, I certainly won’t be calling it Fido.

  • Anon

    SOJOURNER TRUTH???? LAWD, you just reached further than Michael Jordan on a dunk trying to make that happen.Thanks for the laugh though! =O

  • MommieDearest

    I’m not sure how I feel about this. On the one hand, I’m happy that she’s capitalizing on this opportunity and using it for her financial security. On the other hand, I feel that she’s being exploited and those profiting off of her are laughing AT her, not WITH her. It makes me angry that as black people in this country we aren’t allowed to just “be” without running the risk of perpetuating a stereotype. *sigh*

  • Fantastico

    Neither Sweet Brown nor Antoine Dodson said something foolish. They each spoke on serious problems including living with limited resources and rape.

    Just because they don’t sound like they attended Oxford doesn’t mean what they said should be written off as invalid.

    I have no idea who the other folks you mentioned did.

  • Fantastico

    Yeah. I’m happy she’s making money, but I always wonder if people think about what she and ppl like saying Antoine Dodson are saying before they laugh.

  • Fantastico

    C. said it perfectly:

    The problem isn’t that people like Sweet Brown exist in the Black community (and they have every right to), the problem is that this is the only story being told in the media. There is no diversity of representation, but that does not mean that you have to hide people because you’re “ashamed” of them.

  • Fantastico

    Well said C.

  • Kacey

    Coonery!

  • Chillyroad

    Yes Sojouner Truth. She dared to ask if she was a woman even though she was born black a slave was illiterate over six foot dark and nappy headed. Now I’m going to ask is Sweet Brown still a woman deserving of respect even though she ain’t coming like Kerry Washington and speaking the Queens English?

    I thought this was supposed to be a safe place for black women. I guess not.

  • Chillyroad

    I was thinking the same thing. The only thing we should remember about Antoine Dobson was that he saved a black woman from a rapist.

    This issue is really exposing the phonies when it comes to who actually cares about black women.

  • Chillyroad

    With little to no resources black people practically invented American culture. This culture is America’s biggest export.

  • Hehe

    Balling? I didn’t know you were JN’s accountant to know how much she made? And you know how much Sweet Brown makes? All money ain’t good money especially when it comes with people making caricature of you.

  • Chika

    They don’t.

  • 1luv

    I agree with C’s comment about the importance of diversification of blacks in media and Sweet Brown being herself. I am glad she is capitalizing off of this. I mean, don’t white “socialites” eg. Paris Hilton, Kim Kardashian (who is pretty much marketed as an “exotic” white chick) capitalize off of even worse stereotypes.

  • Anon

    REally, gotta bring in “Oxford”? What’s wrong with bringing it down to sounding like a high school graduate? Conjugating verbs isn’t rocket science.

    And speaking of that, whatever happened to Antoine’s sister, you know, the ACTUAL victim of the crime? Where was her “comeup”?

  • Chillyroad

    The funny thing about caricatures is that in a few years it becomes the new thing. Then decades later other people are copying it making money and blacks are left to ask what happened, that once belonged to us?

  • Anon

    Sooooooooooo, if Sojourner Truth was around, she’d be staring in dental commercials where the only prop missing from the pre-narrated gag bit is a doo-rag?
    “even though she was born black a slave was illiterate” — why are you insulting slavery by comparing it to Sweet Brown?

  • kc

    I was referencing these two Youtube videos:

    /watch?v=nda_OSWeyn8
    /watch?v=YK18wQA-tHs

    Of course, Sweet Brown is the top recommended video for each.

    I see your point, though. I have no problem with her speaking her truth. However, Sweet Brown’s newfound popularity has less to do with regional flair and the urgency of her message than with reinforcing stereotypical notions of black women.

  • Chillyroad

    And I remember very well both George Bush and Sarah Palin was campaigning around the country pretending to be from lowly hillbilly stock to appeal to fly over country.

  • Chillyroad

    I should add that that’s another aspect of white privilege blacks ignore. That privilege that by virtue of being white, regardless of how you speak act or dress you are still good and decent.

  • Anon

    @Fantaistico…. You typed with a straight face that anyone might have paid attention to safety in public housing projects after those videos?

    B/c that’s not what happened. Some poor black women (and I’m placing Antoine in a feminine perspective in this case seeing as that’s how he presents) were laughed at after crisises due to the uneducated way that they spoke. Fear… was laughed at. Personal safety… was laughed at. Poverty… was laughed at. Black women/femininity… was laughed at. The only “message” that came across was some “hoodrat ish” going on in the hood.

    The delivery just happened to make some people laugh.

  • Anon

    and who exactly is gettting the bulk of the money from this exporting of “culture”? What kind of “culture” is being displayed currently? How does it benefit Black Women as a whole? Is it helping us (short answer no). Who is it helping? Where is the money going? How much is this culture worth? And to whom is it being sold?

  • Anon

    And every single person you just named comes from family money, already had contacts, and wasn’t living in the projects. “White people do it too”, doesn’t count when you don’t have white people money and connections.

  • Anon

    “privilege that by virtue of being white, regardless of how you speak act or dress you are still good and decent.”—-
    So knowing that, why are you upset that people are pointing out that an uneducated black woman is used to hawk products and a “hoodrat” persona is what makes others more comfortable with Black Women?

  • Chillyroad

    I’m not comparing Sweet Brown to slavery and you’re being obtuse.

  • Chillyroad

    The only thing I know is at a site for black women, black women are treating another black woman like she is dirty laundry whose only crime was not being a talented tenth Negro.

  • Anon

    The talented tenth happened circa 18-70 – 1950′s. Are you implying that only 10% of black people are capable of conjugating a verb when cameras are around? Did you just hear about the talented tenth in the past year or so and feel rejected and left out? Since when does being a black woman mean that no matter WHAT you do, or HOW you come across, other black women automatically support you?

  • aedivine

    My problem with the Antoine Dodson situation is that it was basically made a mockery of. A man climbed in to his sisters room and attempted to RAPE her,but that wasn’t why the video went viral,it went viral because it was turned in to a catchy little song and a “catch phrase”. The media didn’t give a shit about his sister or his family,only that he said some funny sounding stuff on the news. Got people walking around wearing T-shirts that say “hide yo kids,hide yo wife cuz they raping everybody out here” like it’s joke what happened. America is ridiculous.

  • Anon

    I didn’t bring Sojourner Truth into a discussion involving a woman playing a caricature on commercials and hired for pay at events to recreate a stereotype for laughs.

  • Anon

    @AE

    HALLELUJEUAH!!!! PRAISE JEEEEESUS, I knew that the basic point couldn’t be flying over so many people’s heads.
    “like it’s joke what happened.” —-> It IS a joke when the victim can be easily mocked and dehumanized. That’s exactly what you see happening here in real time. Not a woman, but a catch phrase, a funny image, and easily dismissed when no longer found to provide entertainment.

  • http://tontonmichel.tumblr.com Tonton Michel

    Hoodrat? You know this woman? You know something about her behavior that justifies that call other than her speech? Ask me you are a piece of work, no wgonder your salty about men commenting on this site you do enough on your own to throw black women under the bus so white people can’t see anyone but you.

    Together your money Sweet Brown make em all mad.

  • Rue

    @ Chillyroad
    Please freeze over.

  • Rue

    No one is saying that Black people don’t talk like Sweet Brown, or that all Black people should talk like her. I’m sure plenty of black people love to tap dance and jive talk and do other things that make some blacks cringe. What i am saying is that when the same old tired and trite image is used to hawk stuff then there’s a problem. Count up all the positive images of black women on TV or the internet.Then count up all the negative ones. There! That’s the problem!

  • Ash

    I find Sweet Brown charming. I anit got time for all these mean comments!

  • Whiteprivilegeterminated

    Whenever I see a black person from one of the anglo countries on TV I always regret breaking my vow not to watch the sh*t again.

    I can’t think of any black person or representation of blackness that made me go YES. that’s how BLACK should be done on television.

    NOT ONE.

    On the other hand, if you watch tv news reports or documentaries featuring interviews with experts from developing countries in Africa then you come away completely re-invigorated.

    You’re treated to articulate black people (who look like black people) who have real educations . . . doctors, farmers, game reserve managers, climatologists . . . and have a culture, accents and all, they’re not ashamed of.

    Dignified black people who are interested only to present their information, not in putting on a show of not-like-those-other-niggersness.

    Always reminds me that when you’re about something and have a cause, no one can turn you into a caricature.

  • Rue

    Oops! I clicked report instead of reply…

    Anyway, I’m not trying to say that Brown we should be ashamed of Brown, but for every Honey Boo Boo or Paris Hilton that there is there are tons more white people who are captains of industry etc. There are not that many for black people. And the other major problem is that Brown and many others are not just expressing themselves, they are symbols that white and other people use to sneer and mock black people. And that’s fine. There will always be stereotypes, and racists need little or no fuel to start a fire. It becomes a problem because there are no counterbalances. Or not more than a handful at best. That’s the problem with this.

    And for the record i didn’t call Brown ignorant or a minstrel. She’s a woman who escaped a fire. It’s the depiction that’s the problem.

  • http://www.chicnoir.wordpress.com chicnoir

    I think Sweet Brown is a nice warm hearted person but people are laughing at her not with her. She’s being paraded around like mammy 3.0

    We must wake up people.

  • http://www.chicnoir.wordpress.com chicnoir

    Anon’s comment at 5:02 on 2-12-13 was everything, the perfect summary of my thoughts.

  • http://www.chicnoir.wordpress.com chicnoir

    What anon said again.

    We, Blk people,are playing with a different set of cards so don’t expect the same outcome.

  • http://commentarybyvalentina.wordpress.com Val

    @Kacey

    Yep. They have found their new coon of the moment. And they will milk her dry and then toss her back where she came from and find another.

  • http://commentarybyvalentina.wordpress.com Val

    This woman will probably end-up doing Popeye’s Chicken commercials.

    There just seems to be an endless supply of professional stereotypes among us.

  • http://gravatar.com/nolakiss16 binks

    This! I must have been living under a rock because I had no idea who this lady was but heard the saying…lol honestly, I don’t know how I feel. It is good that she is capitalizing off her image but is this the type of image you want to display for yourself. As you said, this is the image people are comfortable seeing black women as while they are laughing at her than with her. As already mention she seems like the updated mammy. Sad thing is she could be a wonderful lady with great stories and knowledge to tell but people are going view her as they see her.

  • NY’s Finest

    I’m sorry but that just made me laugh out loud. Don’t they already have a stereotypical chicken loving black woman for Popeye’s?

  • The Other Jess

    Personally, I think the video is a fake. If you really look at it, it looks like Sweet Brown was superimposed over another video. Looks and sounds fake to me.

  • Chillyroad

    So how has your proselytising over at Chateau Heartistie benefitted the image of black women? I mean you were there over emphasizibg your slim attractive Ethiopianess to those racist white boys. Did you change any hearts and mind? I doubt it. So miss with this, “if we just act right and speak good English and comb our hair they won’t hate us.”

  • Chillyroad

    This comment was for ChicNoir .

  • Chillyroad

    Val

    Your white paternalism is showing. What are “they” supposed to do? Get Modaonna to adopt her? Here is an opportunity for the oh so concerned black women to guide this po’ tragic black woman but that ain’t gonna happen. better to sit at the keyboard and complain about white people not respecting us educated middle class black women and blaming the Sweet Browns of the world because of it.

  • PBR

    I want to be upset but I can’t. I’m only now seeing this video and it made me laugh out loud, cause I have country family that acts just like this and I love em all. If someone wants to think ALL black people act like this, let them, they’re stupid. Ain’t nobody got time for that!

  • http://www.flickr.com/masterfade carol s.

    wow, this is so badly written. sorry for that.

  • Chillyroad

    Aedivine

    When people were making a mockery what did you do to take the situation seriously other than wish for a more articulate victim?

  • Whiteprivilegeterminated

    @ChillyRoad

    It’s been an absolute pleasure reading your posts.

    On Sweet Brown, well . . . she is sweet. :-) She’s exactly what you want in a middle aged auntie type sista . . . has an inbuilt happy bone, is probably fun to be around, with a wise old saying for every occasion

    I don’t know what kind of tormented soul would feel embarrassed by a black woman like this.

    My only gripe is that wish white supremacy wouldn’t try wouldn’t to turn everything and everyone that makes us feel human into a buck.

    I suspect that whatever rewards she gains out of this experience will only add to a blessed life rather than improve it, for this woman already seems to have so much more than most of us.

  • Anon

    If Madonna would adopt me, I’d be ON IT. I can visit my family for christmas, and phone plans are not so expensive. Student loans and industry connections follow you forever. Let my PATERNALISM show then! YOU are complaining at the keyboard. SOME OF US, have volunteered for years, raised money, mentored, built houses, given money… etc… . It is OBVIOUS how limited your viewpoint is (and what you may have actually contributed to these problems that you moan about) by how you see the world and what you type. You write what you know, so they say.

  • Anon

    I find her non-threatening as a woman. She’s no competition in terms of how the feminine is viewed, and comes across as a crass sidenote to mock. As a PERSON, she seems a nice unassuming woman. Which to me plays a large part in how easily she’s going along with this. Few economic options, and not one to realize how this plays out in a larger reality.

  • Anon

    http://www.nami.org
    http://www.amazon.com/Class-Matters-The-York-Times/dp/0805080554/ref=pd_sim_b_36

    I can’t speak for your experiences Chillyroad, but if you’ve NEVER experienced a separation of classes in this society… you ain’t never been beyond a certain level, and it ain’t that high. NO OTHER GROUP OF PEOPLE OUTSIDE OF LOWER CLASS BLACK AMERICANS is A-Okay with the most uneducated representing a majority. NO OTHER GROUP IN THE WORLD. NOT EVEN OTHER BLACK AMERICANS. We/they just don’t tell ya’ll about it for the most part (to the middle/upper black classes detriment as can be observed over the past 20 years). If you have NO issue with Sweet Brown being put on blast, you I’d take a good long look at your familial back ground. All of this B.S. about people being “ashamed” has NO place in the argument being presented. NOT A SPOT ON THE PLATE that was put in front of you was about being “ashamed” of Sweet Brown existence. Her being chosen as a “popular” depiction of black women was. THAT IS THE ISSUE. A young white chick was picked out in a football game and now is in the Sports Illustrated Issue. Sweet Brown ( middle aged and w/ a doo-rag) was picked out in the projects after a fire and shooting dental commercials and hired to say ghetto slang for some dollas. Who doesn’t see the difference? All I saw in these comments of “shame” was projection of the commenter’s issues. If you see your mama in Sweet Brown, that’s cool, but realize, that a YOUNG GOOD LOOKING black woman wouldn’t get a 10th of the level of attention as Sweet Brown has for a heroic deed. She’s a mockable image of black femininity in a time when black women are ACTUALLY, First Lady, were on the verge of having a SECOND black woman as Secretary of State (Kerry didn’t get so swooped in by chance), an all black female entertainment Superbowl, Head of Fortune 500 companies, heading ships that stopped Somali Pirates (and saved lives), constructing new vectors for viral transmissions, etc… et. al and so on. And THIS WOMAN GETS PUT ON!!!!! Stop taking the Soma and come out of the coma. There is a new national article against black women as being uneducated and classless for a REASON, and folks are up here defending this caricature because she might make a few grand? Why is this the best way for this woman to make some money is the REAL question.

  • Anon

    Well, whenyou and yours are in charge of hiring, college and grad school admissions, foriegn policy assignments, I’l let them laugh and call them stupid. Until then, I have MORE than enough reason to be concerned who’s representing my image as I travel throughout the world in my life.

  • Anon

    Oh, and the white chick was reporting at the Super Bowl after a WEEK, so there’s that too.

  • Anon

    Um, I’m wondering where the “us educated middle class black women” statement included… let’s just say *cough* some commenters in this thread. I wouldn’t have known some of ya’ll growing up… I’ll leave it at that.

  • Anon

    I admit to some spelling mistakes (this is a wonky commenting system), but for GOD’S sake.. YOU’RE not YOUR. YOUR IS POSSESIVE, not a contraction. 4th grade folks, oh sorry, fourth grade. And I’m tempted to turn in a whole POST about your sad (see how that “your” works?) situation here. A WHOLE post about the possible motivations of being here, squatting in a women’s space, giving advice instead of building your own house and family.

  • http://www.chicnoir.wordpress.com chicnoir

    When did I ever say such over on hertiste blog. IIRC, I went war over what was said about Black women and Black men. I was also very clear I my ethnicity and while I might be a quarter East African, I fully identify as Blk American or African-American.

  • http://commentarybyvalentina.wordpress.com Val

    Lol. Sweet Brown is going to take her job if she’s not careful.

  • PBR

    I get where you’re coming from sister, I really do, but we can’t live in constant fear of what one country or ghetto black person is goig to do to our image. Choose your battles, some battles are worth fighting (like shawty lo exploiting his kids) but sweet brown is not a battle of my choosing. Strive to own your own (businesses real estate etc) and then you won’t have to rely on how non-blacks perceive you all of the time. It’s gonna be alright

  • Anon

    @PBR

    I’m not “living in fear”, I’m aware of the proliferation of images of ALL black women being from the lower class in the past decade, and ESPECIALLY in the past five years. As I said, I don’t really care about the black underclass at this point. I’ve contributed to the community and came away with folks like Chillyroad dogging me out while simultaneously copying my and my cohorts every move trying to do a “come up” without recognizing different social norms. The fact that THESE type of black women are being put up on a national stage is the problem. Susan Rice got railroaded out of the Secretary of State. Nene Leaks is getting offered acting jobs. One type of black woman is being kicked OFF of the international stage and another being propped up. THAT is the issue.

  • Marisa

    Might as well get her paper to improve her life if folks cant make sex tape queens and their whole family paid, ex wives, baby mamas of ballers and entertainers famous then why not Sweet Brown. Too late to have standards now by the public not when Kardashians, Paris Hilton, and several others have gotten paid and supported for their antics. Also she only said something that I have felt for years, for a lot of situations and people I really ”AINT GOT TIME FOR THAT” lol.

  • http://Facebook Oneida

    I am thrilled for her, agree with the above comment, ride it till the wheels fall off!

  • Uridethebushaha

    Well, it’s not about race. Look up struttin your azz on youtube. It’s about a sense of humor. These are interviews that are mixed into a song and auto tuned which are hilarious. And if these people get rich, so be it. They aren’t breaking the law. If you don’t like it, don’t watch it.

  • JUNJUN

    AT LEAST SHE AINT SITTIN ON HER ASS COLLECTING A CHECK. She still riding the airplanes, getting out making things happen. She has to go to these places to get these deals. They dont just come to her and she is making it happen. Im sure its overwhelming for her sometimes, but at least she’s putting forth the effort. And when the fifteen minutes of fame are up, she can just go back to being her regular self. Im sure she gets tired of people asking her to say SHAKE HER HEAD AND SAY OH LAWD JESUS, Its a FIRE or AINT NOBODY GOT TIME FOR THAT, lol

  • JUNJUN

    I LOVES THAT COMMERCIAL..and yes, WE DO GOT TIME FOR THAT. and she had time to get her hair fixed too, lol

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