Here is what I imagine a typical conversation between a news segment producer and an anchor before a remote shoot:
Producer: When you’re out there looking for interviews…I want you to find the most….what’s that word black people use nowadays….?
Anchor: Um…Wretched? Ratchet? Something like that…I think
Producer: Yeah, find both of those..and make sure we get good sound bites. Viewers love soundbites.
This is pretty much how Antoine Dodson and Sweet Brown came into existence. Dodson has seemingly faded back into oblivion, Sweet Brown is probably vetting offers for a new Tyler Perry movie, but as of last week, there may be a new kid on the block.
“Maaaaannnn them jokers was big! Size of a quarter doggone! It said kapooya! kapooya!”
So she sounds like Busta Rhymes. And of course there are already remixes:
I’m pretty sure we’ll see more of these ‘characters’ coming to life on nightly news broadcasts. It seems to be a trend that not only garners a few laughs, but also tons of criticism.
Hide your kids, hide your wife. I ain’t got time for that. Kapooya.
News vans are setting up shop in urban areas, just waiting for ratchet to happen and when it does, you can bet your bottom dollar, they’re the ones to upload it to YouTube.