Sheri and Corey Crowley relocated to a predominantly-white suburb of Detroit and instantly noticed the impact on their daughters. Aliya and Laila began developing identity-related complexes about their hair, complexions and overall worth. The Crowleys addressed their daughters’ plight by creating the “Pretty Brown Girl” doll.
The parents wanted to enhance their daughters’ self-esteem, but their act of love has evolved into a successful brand, complete with t-shirts, umbrellas and other merchandise. Other parents began donating to Pretty Brown Girl, spawning a movement designed to empower and educate beautiful brown babies about the importance of self-love.
Sheri Crawley was shocked at the flood of love and support her family received. “That’s when we could see the need… there really is no formal platform that exists that addresses skin tone and self-esteem, particularly to girls,” she told Black America Web.
Pretty Brown Girl Movement went from one doll to a General Motors-sponsored International Pretty Brown Girl Day, where 500 girls convened to converse about their complexes and insecurities. It is the first event in a long line of seminars the Crowleys hope to organize.
Sheri hopes this movement transforms what brown girls see when they glance in the mirror. She wants “girls everywhere to know that they were created perfectly in the image of God. And for them to celebrate and love the skin they’re in. …To really understand that she is special and that she doesn’t need to look like anyone but herself. When you’re comfortable in the skin you’re in and you can go throughout your day and feel that power. Power in knowing that and having that self-confidence and self-esteem when you look in the mirror and you see your face that you’re excited about your own reflection and every girl deserves to have that special feeling.”
Visit PrettyBrownGirl.com to purchase a doll or other merchandise.