After the premiere of Tyler Perry’s latest movie, “Tyler Perry’s Temptation: Confessions of a Marriage Counselor,” the discussion about the film revolved around the rape scene and his use of HIV seemingly as a punishment for adultery. Before the movie aired, however, the controversy surrounded his choice to cast Kim Kardashian as part of the movie. The criticism prompted Tyler to explain his decision in an open letter, where he mentioned Kim’s gargantuan Twitter following as one of the reasons he chose the reality star.

Following the release of the film, Kim Kardashian’s performance was lambasted by critics who called it “mediocre” and “nasal-y.” Furthermore, the film didn’t perform well in the box office in comparison to his other movies.

Actress Essence Atkins addressed casting Kim and how Tyler’s “marketing plan” was unsuccessful:

“I found it interesting that Tyler did that with Temptation, hiring Kim Kardashian because she has 16 million Twitter followers, which would seem like a brilliant marketing plan [...] He has one of the biggest Twitter personalities out there in his movies, and he had one of the worst box office weekends [...] It’s not a failure, but it did worse than his movies usually do just based on him [...] I thought that was an interesting finding. Your experiment didn’t work. [...] People want to see good stories. It’s not necessarily that they want to see Kim Kardashian in a movie. They want to see her in a bikini. They want to see her with Kanye [West]. They want to see her on her show talking about her life with her sisters, but that doesn’t mean that they want to see her in a movie [...] The fact that people want to see their lives and the volatility of that…. I don’t think that it translates at all.”

As a black actress, her opinion is especially significant because she understands the plight of the African-American woman in Hollywood looking for work.

Do you agree with her opinion on Tyler Perry’s casting, Clutchettes?



  • rkj

    A huge Twitter following means you should be cast in a movie now?
    “Tyler Perry’s Exodus” featuring the Mars Rovers.

  • Casey

    I read a review of Tyler Perry’s movie and the only reason this particular website gave a review is because Kim K. was in it. Other than that, most mainstream critics would not have reviewed his movie. Nonetheless, his movies suck and certain type of audiences watch his movies and I don’t mean black audience either. BTW – Tyler Perry was cast as Alex Cross and no one went to go see his movie.

  • Ladydivadynasty

    A black film director/producer should be casting as many qualified Black actors as they can. Casting a non-trained reality star was kinda foolish – maybe he has learned his lesson. BUT what we should be discussing is the rape and how completely he is failing ALL of us in his handling of that storyline. it should be called rape and the rapist should pay for his crime not the victim. I am sooo tired of this blame the victim mentality. Shame on you Tyler Perry.

  • donnadara

    In 5-4-3-2-1, Essence Atkins will be attacked for being a “hater”.

  • MusiKCityK

    Tyler Perry’s reign is going to come to an end if he doesn’t get better. He is not fooling even his most loyal followers with the same formula each movie. He can’t diversify his audience without better movies point blank period. The audience is putting their money where their mouths are get better or we won’t support it. I went for a couple of movies to support the black actors, but that only lasts so long the movies are HORRIBLE.

  • Chema Uknome

    This article should be prefaced with ***SPOILER ALERT***…

  • Beauty Is Diverse

    I actually 100% agree with Essence Atkins response. It’s true movies don’t make money based on who’s in it, movies make money based on the quality and level of the acting skills of the actors/tress casted in the films and story/plot not their twitter following .

  • Camille

    I don’t think one thing has anything to do with the other. Generally speaking, It made absolute sense to cast Kim at the time he did in this movie. He was making a movie about a marriage counselor and Kim Kardashian had just announced the end of highly publicized marriage. The film has since been in the minds of millions more people as a result. It just so happens that didn’t translate into ticket sales but I think with anyone else in the role ticket sales would have been the same or a bit less. Essence’s comments are no big deal and no really worthy of a Ooh do you agree article. It’s not that big of a deal. Movie didn’t do that well, move on. I also don’t think that this alone undervalues black actresses in Hollywood. If there was an equally “high profile” (and of course I mean that only in the sense of public recognition) black actress I believe results would have been similar.

  • marston45james jones

    …….He should never have been cast as Alex Cross in the first place. How do you go from Morgan Freeman to some quasi-evangelist, whose audience is made up of bible humping black women? Those people are not going to watch his movie unless it involves some simplistic moral story based on christian platitudes.
    His expertise lies in appealing to the emotions of “god fearing” women, so Alex Cross was a very bad idea.

    Why the outcry about his craft anyway? This dude has been making substandard ,intellectually deficient tripe since he came on the scene; so expecting something different from his usual “madea’s ignorant wisdom” repertoire is farcical.
    Praise jesus……and oprah.

  • Malik Hemmans

    “Judith’s with Harley”!….i feel sorry for Lance Gross in this movie…..anywho the movie would’ve been horrible with or without Kim K. she didn’t have too much of a role anyway

  • imnotthatstoopid

    @ marston45james jones:
    You lost me @ ‘those people’… :S

  • imnotthatstoopid

    Maybe making a movie that is of a different genre (but good) period would be better. A romantic comedy that DOESN’T rely on the same ole black stereotypes would be nice! I’m tired of seeing ‘tales from the ‘hood’ from him or some terribly tragic melodrama.

  • james jones

    ……well, “Those people” are likely to patronize simplistic christian themed movies.
    Even though Alex Cross was supposedly horrible, they wouln’t have checked it out anyway because jesus doesn’t save the day like he does in the usual Tyler Perry productions.

    If you are not one of “those people”, the shoe doesn’t fit, so don’t wear it. I hope you’re no longer “lost”. lol

  • Tina

    Kim’s part wasn’t enough to make or break this move. Tyler Perry’s problem is Tyler Perry and his refusal to grown and improve and now the word is out.

  • Lillian Mae

    RE: movies make money based on the quality and level of the acting skills of the actors/tress casted in the films and story/plot not their twitter following .

    In Tyler’s case IDK if that’s true. When I think of a TP film, I don’t think of quality.

  • Lillian Mae

    I think TP casted Kim in an effort to reel in new viewers…the problem is that TP movies don’t appeal to those viewers. TP has a niche market and I believe that he can continually making the same crap and still make money, but he should stay in his lane. Madea ain’t for everyone!

  • The Other Jess

    “They want to see her in a bikini. They want to see her with Kanye [West]. They want to see her on her show talking about her life with her sisters”

    Absolutely none of that is true for me. To never see KKK again would be great.

  • The Other Jess

    and neither is KKK

  • Anthony

    This is it. Tyler Perry has become like the gifted kid who initially does well in school but gets cocky and stops studying. There is only much market for another serving of the same old crap.

  • Child, Please

    I’ve already seen it on various other sites that failed to provide the backdrop as Clutch did (thanks for that!). Some even brought up how much did her movie bring in (which were roughly the same as TP’s movie(s)) and how she’s endangering herself from getting a role. I will say it was mighty fearless of her to speak out, since she was in one of his shows.

  • The Comment

    Hey! Hey!!!! Tales From The Hood was a great movie.

    “You get no reparations! You hear me? No reparations!”

  • The Comment

    can u elaborate please.

  • The Artist

    Certainly glad Essence spoke out. I’m sure many Black actors feel the same way, but are less reluctant to state their feelings regarding the subject matter. I’m sure she will be labeled a hater for doing so, but as my grandmother said, “If you don’t stand for something, you’ll fall for anything” So I applaud her.

    I’m not fond of Kim Kardash I think the film tanked because it was poorly done overall. This was not a home run for Tyler Perry.

  • Ash

    I agree with Essence. When people go and see a movie, they want to find the actors realistic and well-trained. That’s not Kim K. Her novelty factor doesn’t work in movies, please hire real actors!

  • apple

    was going to see this movie but since there was no spoiler alert in the blurb on the homepage, the whole thing is spoiled..great

  • apple

    i agree i wanted to see this ,it was on the front page with no spoiler or click here,ugh ruined the whole plot and climax

  • BeanBean

    Putting a reality star in films is a terrible idea. For the most part putting singers in films is a terrible idea, excluding those few who can truly act and sing well. With so many good black filmmakers starting to come up, Perry needs to step up his game our he might out of luck. I don’t care if a film has black people in it, if it’s a terribly made film. Quality black films, and let’s give the black Rom-Com a break for a little while, it’s played out.

  • Tonton Michel

    People act like she was the star of the movie, she had a small part. And it is not uncommon for celebrities or stars in other fields to be cast in movies just for their fan base, why is it an issue for her? As for Perry he makes movies for his fans they like it than I love it. I will say this last bit, Shakespeare’s work was considered garbage with an appeal to a target audience in his time as well.

  • Nneka

    i am black, african actually and i think its really ridiculous that people are up in arms cos Tyler Perry offered a cameo role to Kim kardashian for whatever reason, this isn’t about race or even about Kim so i don’t know why everyone is trying to make it so, kinda seems like its ok for people of colour to have cameo’s in white movies but not the other way around. i watched the movie and she was neither steller cos she wasn’t meant to be nor was she bad either.

  • binks

    Agreed! And the whole bs he used to try and sell us why he cast her was dumb especially when he used the diversity angle. if that was the case why didn’t he hired a trained non black actress for the role. I felt like before and during the press of this movie he was trying to jam Kim K down our throats but when folks begin to respond and disagree with it we were labeled a hater or jealous of her.

  • Elmena

    The movie was poorly made and poorly acted. None of the chatacters seemed credible. Kim has no talent and her limitations as a wanna be actress have to be open to criticism.

  • Ron Johnson

    Not sure why so many people hate on K Kardashin. She turned herself into a multi-millionaire for accomplishing absolutely nothing in her life. This is actually pretty smart in terms of self-promotion and self-marketing. People seem to forget, every time you turn on the TV and watch her show and support the media that’s promoting her, you’re making her famous.

    I’m no big fan of Tyler P. His films are stereotypical and seems to further the rift between black men and women. However, he’s a smart man and playing the hollywood game well. Choosing K Kardashin to be in his film was a calculated risk based on her popularity. In business, you have to take risks and accept failures in order to succeed.

  • talaktochoba

    Kim Kardashian?

    really, Tyler?

    who next, Chris Brown?

    how could you not know both are COMPLETE turnoffs to black women?

    hint, Tyler–most of those 16M tweeters aren’t old enough to vote and chew gum at the same time, and certainly don’t hold steady jobs that afford them the discretionary income for a $40 movie night…

  • Teflon Jawn (@Author_JGail)

    Essence is just telling the truth. Marketing rule #652… You don’t try for a new audience in a way that could potentially alienate your core audience.

  • LKJ

    She became a millionaire on her back. First came the sex tape, then came the reality show, and then came everything else

  • Pullleeeease

    Kim or as she should be known as “Stella Sextape”, would not be famous if it had not been for RayJ . . . she is a sham, as is her family. All are famous due to her infamous sex tape . .

  • Mademoiselle

    Fair enough, but how many women have been on their backs for years with not even a tenth of what KK’s worth to show for it? I know of 2 men she slept with before she became a household name and millionaire. Her life may not be for me, but she’s definitely successful at whatever it is she does so far.

  • Pingback: Ohverly Critical » Blog Archive » Essence Atkins: Tyler Perry’s “Experiment” with Kim Kardashian “Didn’t Work”

  • talaktochoba

    ever see a shark–a real live shark, face to have?

    trust me, that is close as you can come to knocking on the gates of hell;

    not all sharks have fins and live in water, and without doubt KK is a requiem shark;

    and like all sharks she will never change, and you are only temporarily safe even when you have either one on their backs;

    saying she’s good at being a whore is tantamount to saying an atomic bomb makes a nice cloud;

    and like every other requiem shark, staring at her face to face is indeed and truly staring into the gates of hell;

    at least the other requiem sharks don’t try hide it with makeup and plastic surgery;

  • talaktochoba

    KK makes Robin Givens look like a nun–and we ALL know how Robin got to Hollywood on Donald Trump’s, ah, Gulfstream, and while she was still married to someone else;

    don’t believe me?

    then ask Ivanla Trump…or read the divorce court proceedings she filed against Donald, and won, easily because of them;

  • Cocochanel31

    Did Essence see the movie? Kim’s role was five minutes in which she played she serious?? Is this a role that she REALLY wanted?

  • Ms Write

    Why do you assume Essence wanted that role?

  • By u

    Robin Givens?!

    Who can indeed act?! You compared her to a women who is famous due to a sex tape?! Kim is a sham, who took the place of an actress in Tyler Perry’s film.

    People who have trained for years, would have been more than happy to have that role. But Tyler, went for a sex tape diva; he@# maybe he should have casted RayJ too.

    Kim can’t be compared to a real actress, because she is not, unless we count the sex tape.

  • Interesting

    My thoughts of “Temptation” is from an education perspective as it relates to a younger audience (16 to 32). I think it has a great storyline in the sense that life isn’t better because of wealth and materialistic possessions. Making the wrong decisions can lead to death. That thought is already mediocre to adults (35+) in the sense that most are already familiar with temptation or the storyline of temptation. When it comes to temptation (an already familiar story) – you have to go outside the box, corresponds with why “fatal attraction” did so well. It went beyond temptation. So it is an understanding of why this movie didn’t do well. TP’s typical audience is older. They have grown/ or is growing tired and would like to see something more creative from him. Maybe TP was aware of this and therefore was allured to cast Kim with the hopes of reaching a broader audience. Kim is interesting, obviously to 16 million people. His casting of her I think was to lure more people. I agree with Essence it did appear as a brilliant marketing plan. But it’s wasn’t a save or a bad idea in my opinion.

    I think she fits the role perfectly. It didn’t require much (a few lines), all she had to do is sit there and look pretty and give fashion tips. Unlike Essence’s statement, I’m not interested in seeing Kim in a bikini or with Kanye. However, I am interested in good stories. I actually preferred Kim in this role verses a black actress. For black actresses, I want to see more challenging – awe inspiring roles portrayed. I’m still going to root for TP as a director so he can create these types of roles for actors and actresses. Again if the boot fit, step high in it. I think it was “ok” to cast Kim. I just think she was not the overall problem.

    Since we are on the subject of Kim K (I don’t talk about her much/ nor dislike her), but I am curious of what constitutes her as a ho/loose woman? I’m already aware of her sex tapes, Reggie, etc…. From what (I’ve) seen or heard, and if it’s her reputation, quite a few women would be considered as a LW either with fame or the lack thereof. I have always been curious about what’s the difference with Kim or is it really just how she is perceived?

  • cocochanel31

    Because Kim’s role was not worthy of comment. She literally had 20 minutes total air time in the movie.Her part had zero significance. Why did Essence feel Tyler was blocking black actresses from the part of superficial bimbo? It was not that serious for comment.

  • I doubt it if Essence wanted that role. For one, like you said it was a Very insignificant role and it is a role that is beneath an actress with her skills. Secondly, she just starred in a movie that was way more successful than this one.

  • Nneka

    You and me both, don’t know why people are up in arms bout her. I think your comments are spot on!!!

  • talaktochoba

    newsflash–there are THOUSANDS of beautiful women who can act, and like Dionne Warwick once sang, most of them are waiting tables and washing cars in Los Angeles;

    I know because I lived there for years and saw them each and every summer sprout like strawberries–and disappear just as fast as the migrant workers would pick the berries each season;

    Robin Givens maybe can act, but she is JUST EXACTLY THE SAME as Kim Kardashian–Robin did her Academy Award best acting on her back under Donald Trump, just ask Ivanla Trump or read their divorce court proceedings;

    and now maybe you know a little bit more why Mike Tyson (not at all that he was the greatest husband material ever) tried to kill himself driving into a tree;

  • Ms. Information

    I haven’t seen the movie, but immediately was turned off when I found out that Kim was in it….redbox it is.

  • Cococohanel31

    Again . not sure why she fel the need to make a comment about it. Tyler has casted non-black people before and can cast who he chooses. Her comments just lost me is all.

  • Cocochanel31

    APPLAUSE! I agree wholeheartedly with you! Even down to what makes Kim K anymore of a slut than the next woman? Has she slept with all of the men she was in a monogomous rltship with – yes..but so have alll of my girlfriends..#confused#sheisthegirlpeoplelovetohate!

  • amura02

    lol i agree with Cocochanel
    Kim’s part was a non factor. had the media and Tyler not talked so much about it, i would not have noticed that she was even in the film. NOT a fan of Kim but not a hater of her as well. Next time hell do it differently. still a great movie if ur goin for the movie and not Kim

  • classoffitness

    His movies are more like, Tales form the Middle-Class. than the Hood? and to be honest Kim wasn’t Bad or Good. she was in the middle.

  • Hiccups

    Yeah, she’s definitely mad that she hasn’t been relevant since smart guy and how high.

    I don’t like Kim K or TP, but I find it funny that she equated Kim to the “failing” of that film and then says people want to see good movies in a topic about TP when….. What good movies does he do?

  • Common Sense

    I believe KK was why the movie was not a big money-maker. Nobody wants to pay to see her. I remember him saying that he thought KK was a role model for young girls, boy is he delusional. I did not enter my ballot (translation: buy a ticket) because he could have made a better choice, and I will NOT pay to see the Kardashians. I wish they would just go away!!!!!

  • Niqi

    Tyler Perry flicks are so ridiculous and screwed up on so many levels the LEAST of which is Kim Kardashian.

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