After the premiere of Tyler Perry’s latest movie, “Tyler Perry’s Temptation: Confessions of a Marriage Counselor,” the discussion about the film revolved around the rape scene and his use of HIV seemingly as a punishment for adultery. Before the movie aired, however, the controversy surrounded his choice to cast Kim Kardashian as part of the movie. The criticism prompted Tyler to explain his decision in an open letter, where he mentioned Kim’s gargantuan Twitter following as one of the reasons he chose the reality star.
Following the release of the film, Kim Kardashian’s performance was lambasted by critics who called it “mediocre” and “nasal-y.” Furthermore, the film didn’t perform well in the box office in comparison to his other movies.
Actress Essence Atkins addressed casting Kim and how Tyler’s “marketing plan” was unsuccessful:
“I found it interesting that Tyler did that with Temptation, hiring Kim Kardashian because she has 16 million Twitter followers, which would seem like a brilliant marketing plan [...] He has one of the biggest Twitter personalities out there in his movies, and he had one of the worst box office weekends [...] It’s not a failure, but it did worse than his movies usually do just based on him [...] I thought that was an interesting finding. Your experiment didn’t work. [...] People want to see good stories. It’s not necessarily that they want to see Kim Kardashian in a movie. They want to see her in a bikini. They want to see her with Kanye [West]. They want to see her on her show talking about her life with her sisters, but that doesn’t mean that they want to see her in a movie [...] The fact that people want to see their lives and the volatility of that…. I don’t think that it translates at all.”
As a black actress, her opinion is especially significant because she understands the plight of the African-American woman in Hollywood looking for work.
Do you agree with her opinion on Tyler Perry’s casting, Clutchettes?