mike-jeffries-AF

Most retailers in the United States carry clothing sizes from 0-14, whether in-store or online. Most recently, The Gap, Banana Republic, Old Navy and a few others even go beyond a size 14 in women’s clothing.  But don’t expect that to happen at Abercrombie & Fitch.

Want to know why?

Abercrombie & Fitch’s CEO, Michael Jefferies, doesn’t like fat chicks and doesn’t want them to ruin his brand.

As a perpetual size 12, I would say that I’m saddened by this news, but I’m not. I was never a part of their demographics from the get-go. Hell, I’m sure it’s only been within the past 5 or so years that they’ve started to use black people in their ads.

Robin Lewis, author of The New Rules of Retail, spoke to Business Insider about the kind of people Jeffries wants advertising his brand.

“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”

As hot as them?

I guess he’s assuming everyone who wears his clothes are “hot”.  Well isn’t that something coming from a man that looks like he’s had one too many botox injections and eyebrow lifts. He’s about to give Joan Rivers a run for her money.

This isn’t the first time Jefferies slandered the over size 10 crowd. In a 2006 Salon interview, Jefferies basically said he doesn’t care about excluding “fat” people.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.

I’m going to go out on a limb and assume Jefferies wasn’t one of the cool or good looking kids back then, and this is his way of re-living his life through his skinny clothing line.

 

 

 Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks

 

255 Comments

  1. Gifty

    This is funny coming from him. He is outrageously ugly, yet still he has the guts to talk about fat people. I know a lot of fat people way more good looking than him.
    I’d rather be fat than ugly as he is. At least, I still have “hope” then.

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    • Gifty you hit the nail right on the head. This guy is a joke! {lightbulb moment} he kinda looks like the JOKER!

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  2. This is obviously and ignorant person. I have recently for Christmas and beyond bought items from this establishment. Had I known someone this ignorant was representing this cloting line I wouldn’ve. This is an absolute shame that someone thinks this way. Do you know how many kids kill themselves, attempt suicide or isolate themselves due to bullys whom are usually their age. But here we have an adult who represents a co.of now of which I will call clown gear because anyone who thinks this way is a total clown and is the ringmaster of a circus! I am to be clear a “plus size” woman that is COOL as H E double hockey sticks and I am not angry because I can’t fit the clothes. I purchased them for my nephew and exhusband whom {even though I feel these clothes are for a younger demographic} I must say looks good on my 45 y/o exhusband} I HOPE if this person has children or grandchildren they are WAAAY smarter then him.This guy cannot know GOD to be so ignorant! I know everyone needs their job in this economy. If I had to work for a person with these kind of beliefs? I would have to pull up my worthy boots and get to stepping. I wish I had enough time in my life to boycott this establishment however there are more important issues in this world to deal with and accomplish. I will NEVER spend another one of my hard earned dollars in A n F” This guy may have been one of the “cool kids” {doubt it} but ugly he definitely! those kind of comments are not indicative of who I am as person (the ugly comment} but this person has made me angry and he should be really happy I am practicing my faith walk because this “cool Kid” knows how to curse ugly people OUT! He may have money now? but its never pretty on the way back down. I feel sorry for anyone whom has to be associated with this SCUM!

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  3. This is obviously an ignorant person. I have recently for Christmas and beyond bought items from this establishment. Had I known someone this ignorant was representing this clothing line I wouldn’ve. This is an absolute shame that someone thinks this way. Do you know how many kids kill themselves, attempt suicide or isolate themselves due to bullys whom are usually their age. But here we have an adult who represents a co. now of which I will call clown gear because anyone who thinks this way is a total clown and is the ringmaster of a circus! I am to be clear a “plus size” woman that is COOL as H E double hockey sticks and I am not angry because I can’t fit the clothes. I purchased them for my nephew and exhusband whom {even though I feel these clothes are for a younger demographic} I must say looks good on my 45 y/o exhusband} I HOPE if this person has children or grandchildren they are WAAAY smarter then him.This guy cannot know GOD to be so ignorant! I know everyone needs their job in this economy. If I had to work for a person with these kind of beliefs? I would have to pull up my worthy boots and get to stepping. I wish I had enough time in my life to boycott this establishment however there are more important issues in this world to deal with and accomplish. I will NEVER spend another one of my hard earned dollars in A n F” This guy may have been one of the “cool kids” {doubt it} but ugly he definitely! those kind of comments are not indicative of who I am as person (the ugly comment} but this person has made me angry and he should be really happy I am practicing my faith walk because this “cool Kid” knows how to curse ugly people OUT! He may have money now? but its never pretty on the way back down. I feel sorry for anyone whom has to be associated with this SCUM!

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  4. Lmao.. This is nothing new and at least this man has the gall the admit his views unlike many other clothing companies. I’m by no means saying I agree with his policies or preferences, I’m just saying “well, he’s honest” where as so many other companies try to portray the same message through advertising, fashion shows, etc. I never have nor will I ever wear his crappy “afternoon at the Hampton’s/chilling on my yacht” clothing. I mean all it is, is a glorified GAP/Old Navy. Buy clothes that make you feel good people – and just ignore sad, obviously poorly aging, old designers. He’s just bitter all that money hasn’t filled his Grinch heart and never will.

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  5. honeybee

    No DIET will EVER FIX THAT UGLY FACE…then to top it off, he has an UGLY disposition…he is pitiful….

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