A new Chicago teen pregnancy prevention campaign is attempting to remind people that pregnancy isn’t just the girl’s responsibility. The ad campaign has been rolled out this week in the city and suburbs, on transit buses, trains and billboards.
According to the city’s news release:
“Improving the health and well-being of our youth is a key component in our comprehensive effort to make Chicago the healthiest city in the nation,” said CDPH Commissioner Dr. Bechara Choucair. “These ads work to increase education and awareness which will in turn help reduce the number of teenage pregnancies in Chicago.”
The campaign already has sparked conversations on Facebook and Twitter including residents tweeting photos of the ads to CDPH at www.Twitter.com/ChiPublicHealth. Chicagoans also can join the conversation on Facebook at www.facebook.com/ChicagoPublicHealth and use hashtag #Unexpected on Twitter.
According to a recent CDPH report, “Births in Chicago,” Chicago’s teen birth rate decreased 33 percent. Despite the significant decline, the teen birth rate in Chicago remains one of the highest in the nation. According to the same report, the teen birth rate in Chicago is still one and a half times higher than the national average – indicating there is still more outreach and education work to do.
“Adolescence may be the healthiest time in most people’s lives, which is why it is often ignored, but by building awareness and making adolescent health a priority, we accomplish two things: We can help reduce sexually transmitted infections and unplanned pregnancies now and we can help teens and their families build a healthier future,” said Suzanne Elder, program director of the CDPH Office of Adolescent and School Health.