The term African-American irks me.

Yes, I know my ancestors are from Africa, but supposedly, Becky, yours are too. My white friends aren’t referred to as Irish-American or Italian-American, so I’ve never quite understood why the politically correct word for black people is African-American.

My grandfather is Chinese, the last three generations of my paternal family originate from South America, my great great grandfather was half Jewish and half Jamaican and born in Nicaragua, and his wife was half Spanish and half Native-American. The term is confusing, and I think it leads a lot of consumer brands to oversimplify and mistakenly lump together the various shades and textures that black skin comes in.

This is especially problematic for the beauty industry.


I’m a person who buys into hype. If there’s a new product, song, restaurant or store I’m there to try it out and give my two cents. As someone who’s always been obsessed with beauty and beauty products, this naturally means that I hopped on the whole BB cream craze that started last year, and is continuing this year with CC cream.

But why do all of these creams — despite being offered by so many brands — come in only two to five shades? Let me tell you, none of these work for my black skin tone. Even my favorite mainstream brands for ethnic skins, like Bobbi Brown and MAC Cosmetics, don’t have a shade that matches my skin tone. I admit that I haven’t tried every single BB or CC cream out there, but I shouldn’t have to search high and low for a product that is offered by every brand.

Bobbi Brown’s darkest BB cream shade is called Medium to Dark. It’s not. I have friends who are darker than me, and can only imagine what this cream would do to them when it makes me look ashy.

I was so excited to buy this product that one day I went to three different department stores (Bloomingdale’s, Saks and Nordstrom), only to find out that they were sold out in all shades. When my mom was finally able to get her hands on one of these pricy little tubes, I was so excited to use the product that for a week I went around town ignoring how ridiculous the light shade made me look.

My mom finally set me straight — “Sade, that color is not working for you.” MAC’s BB creams come in three shades, the darkest being “Light Plus.” What the hell is that?!? Who is “Light Plus” for? Certainly not for me.

BB and CC creams are not the only culprit though. Yves Saint Laurent’s cult favorite Touch Éclat concealer also does not come in my shade. It’s the chicest little wand, it’s touted in every major magazine and it’s one of the brand’s best selling products ever.

No matter how many times I tried it on in the store as a teenager, even in dreary of winter months, their darkest color would not match my skin tone. They finally added a Toffee shade, and most recently a Mocha. However, it still doesn’t quite work for my skin tone, and they have 10 shades for Caucasian women ranging from ivory to vanilla to peach! What about honey, brown and mahogany? Don’t those colors matter? Don’t I matter? Hello-o!

In the case of BB creams, most of them have some sort of SPF protection, and like most other skin products (foundations, primers and concealers), they have titanium dioxide in them. Titanium dioxide, also known as titanium white, can turn black skin a gray, ashy color when applied. This naturally occurring oxide of titanium is chemically processed to remove impurities, and what’s left is a white powder. See the problem?

Mainstream products are just not made for people with darker skin.

Look, as black women, we’re used to not being fairly represented in the media and other things. I’m used to Band-aids and mannequins that don’t match my skin, but can’t a girl get some BB cream?

I’m not saying I can never find a great concealer, foundation or tinted moisturizer. Like I said, Bobbi Brown and MAC are usually my go-to brands for skin products, and most recently NARS. In general, these companies stock a wide array of colors and I can usually find something (though not all of my friends can).

And yes, there are companies that cater specifically to black women, such as IMAN and black | Up cosmetics, but these brands aren’t carried everywhere and can be hard to find. Plus, they’re not regularly featured in mainstream magazines, and don’t usually make Allure’s Best of Beautylists, so it’s hard to know when they have a new product out or what’s good.


Some brands that are carried in specialty beauty retailers like Sephora or ULTA that have a good selection of color are Make Up For Ever and smashbox, but these stores aren’t in every city. For instance, neither chain has a store in Detroit, MI or Memphis, TN, both cities with large black populations.

And when brands like Giorgio Armani or Tom Ford do have a good hue selection for foundation, they usually fall short in other departments like powder or concealer. One dark color — or one broad term like “deep” — wedged on the end of a cosmetics tray does not apply to all black women.

Like the rest of America, and the world, we’re multi-cultural, and our skin comes in many shades. I’m not trying to be cheesy, but our skin tone really does vary. Don’t forget us when creating beauty products.


I’m not bitter. This really all started because I wanted some BB cream. However, while on my hunt, which failed miserably, I was reminded of all the other beauty products I wanted to use but couldn’t. Why does the beauty industry, and the BB community especially, ignore us black women?

I get that we may not, on the whole, have the same purchasing power as our Caucasian counterparts, and that we do make up a lot less of the population, but please expand your BB offerings. Let’s start there, and maybe the rest will follow.

Related from xoVain: “Wait.. This BB Cream Actually Matches my Skin Tone?”


This post originally appeared on XOJane. Republished with permission. Click here for more Sade Strehlke on XOJane!

  • The Comment

    “Yes, I know my ancestors are from Africa, but supposedly, Becky, yours are too.”

    *stiches* *fits* *tears*

    I think these BB creams is a scam. I use them as a make-up primer before I put on my make-up. Kinda like, I smoke 2 joints b4 I smoke 2 joints…then I smoke 2 more.

  • The Comment

    I absolutely hate the term African American. The stupidist thing since Toforky.

    But don’t give up girlfriend! Don’t give up. Forget the bb creams. get you a good primer and moisterizer. but please try; Black Up, for 5 bucks they will send you a shade sample. Becca has great colors. Sleek cosmetics, Dior, Estee Lauder, Fashion Fair and Iman Cosmetics. Hell do Covergirl and Revolon.

    It’s out there! Just forget about BB & CC Winans cream!

  • Loreal

    There is an ulta and sephora in Detroit, MI or at least the suburbs of Detroit.

  • Starla

    Necessity is the mother of invention. Make your own bb cream, you already have one customer in queue.

  • audaciousace

    BB Cream is a product of Western ideas of whiteness and white beauty being pressured and sold to Asian women. One of the pillars of white supremacy is to remove and a wash out the identities of other cultures. Basically, BB cream has been going on for quite awhile in Asian countries and is yet another product for Asian beauty companies to feed to Asian women to assist them in looking more like white women, erasing any trace of ethnicity. Therefore, it’s kind of against the logic and idea of BB cream to make anyone look darker. After being picked up by American beauty companies more tone variation has been made available, but I wouldn’t hold my breath on more tones being available to darker women. Advertisers and companies have a strong opinion that “black doesn’t sell.”

  • Ciderkiss

    I find this comment problematic.

    “And yes, there are companies that cater specifically to black women, such as IMAN and black | Up cosmetics, but these brands aren’t carried everywhere and can be hard to find. Plus, they’re not regularly featured in mainstream magazines, and don’t usually make Allure’s “Best of” Beautylist, so it’s hard to know when they have a new product out or what’s good.”

    You can order Iman online, and the site has a module with the exact stores that carry her products. Not to mention Sears is selling Iman 30% off as I type this comment. Her products rarely go on sale. I’m subscribed to Allure and they leave out wonderful brands all the time becuase they people paying them big bucks don’t like it. I don’t always like mainstream brands. I like Sleek, DHC, Jafra, Nacara, Sacha, Ofra, Oriflame, and MUD. I don’t need Allure to tell me about those products. If i really want to know I look up online reviews and blogs. I know it can be frustrating for black women to be left out the latest beauty crazes. However there are companies trying.

  • Common Sense

    You have to “use what you got to get what you want”, in other words, don’t get mad, make your own! Use your brain and start your own brand, remember, invention is the mother of necessity, or however that saying goes, but you get the gist of it right?

  • J. Nicole

    Even though I’m not a “beauty blogger”, I did a post on BB creams a few months back (shameless plug). Well, it really was about my experience with Iman Cosmetics BB cream. I was BEYOND disappointed! Honestly, In find a tinted moistureizer to be just as good. I did however pick up a BB cream from Maybeline today that I may try eventually. Until then, it’ll probably end up being another product in the cabinet under my sink.

  • Yaenelle

    I use the Garnier Skin Renew BB cream in Medium/Deep and I always get compliments on how good my skin looks. I wear Maybelline Dream Matte Mousse in Caramel 2 and Mac Mineral makeup in Deep Dark if that helps you gauge if it’ll work for you.

  • AJW

    Iman’s BB cream is awesome! Please check hers out.

  • Jess

    I’ve been in love with NARS Tinted Moisturizer for like the last year (I see it above there in one of your pics). NARS offers it many colors, specifically like 5 or 6 just for women of color in varying shades. Love that. Hate the lines where only 2 shades is supposed to encompass the entire spectrum of WOC. I also use Makeup Forever foundations and powders as well, as they too offer a broad range of shades.You can buy both NARS and MUFE online at

  • dbsm

    is any of this stuff paraben free? i am cautious about things i put on my face on a regular basis. i’ve only found 2 companies that carry products in my shade that are sans parabens

  • dbsm

    ok, i just looked up iman bb cream as suggested and it is indeed paraben free–although i don’t really understand what bb cream is or how it is different from anything else that ever existed.

  • Catpopstar

    If those companies won’t acknowledge you as a customer, don’t be their customer.
    Thats my catch phrase.

  • isa

    As an African myself. This entire article “irks” me its not news that most mainstream cosmetic companies don’t fully cater to black women. To me the writer sounds like a girl with highly expensive tastes who’s too attached to her well known brands, she knows were to get cosmetic that might cater for her skin tone, but she chooses not to her excuse,
    ” these brands aren’t carried everywhere and can be hard to find. Plus, they’re not regularly featured in mainstream magazines, and don’t usually make Allure’s Best of Beautylists, so it’s hard to know when they have a new product out or what’s good”

    Maybe she needs help on how to use the web, problem solved (since the writer doesn’t offer any). But she blame all her troubles on Africa. My suggestion try l’oreal, Beyonce did, and she has African, native American, and French ancestry.

  • E.M.S.

    I’m currently using Maybelline’s BB cream. My issue is my skin hasa more yellow tint than the shade of the products initially intended for ethnic complexions. The only saving grace is that the cream blends to match my skin tone after about 30 seconds of application.

    I would say try to find a brand that specifically mentions the color matching “technology” in the cream, it’s more likely to match you. And if that doesn’t work, try mixing two shades. I had to mix two concealers to get my shade.

    Hopefully somebody realizes soon there are more than 5 shades in the skin tone rainbow :l

  • Ooh La La

    Interestingly enough I recently saw a pin on Pinterest that was “DIY BB Cream” using your regular favorite foundation, facial sunscreen, moisturizer, and primer.

    I always am mixing foundations together for a perfect match. And I’m not even really dark… I’m around MAC NC44. So it’s not just BB creams, but all kinds of cosmetics catering to women of color.

  • Gari29

    I stopped trying to find the right foundation/bb cream for my skin, most made me breakout. I focus on skincare regimen and I try to have a healthy diet. I have spent so much money on products that are suppose to work and end up going back to the cheap stuff, like my vitamin E cream from GNC, my olay moisterizer for sensitive skin with SPF, freeman’s facial scrub and mud mask, and my cheap NYC and black radiance lipsticks and glosses. We are beautiful ladies, we don’t need much.

  • binks

    Agreed! I thought I was the only one who said eyed that part of the article and just the article itself. It sounds like she knows the situation to her problem but want to complain because mainstream brands/media…”READ: white” brands aren’t catering to her but she is ignoring the brands and media that do. And the Allure best product list is laughable. This all goes back to the thought of “support people/things that support you…”

  • Shawnte

    I was thinking this same thing last night as I purchased my first BB cream. The L’Oreal BB cream I purchased had 4 colors on display: Fair, Light, Medium, and Deep. Usually with drugstore foundations I’m the second to last color on display, but I purchased the Deep because based on the packaging “Medium” didn’t look like it was made with sista’s in mind.

    I remember thinking if the darkest shade they make stops with my skin tone then they’re leaving out a whole lot of people. SMH. I don’t get it, are they unaware that darker skin tones exist or is it that they just don’t care or don’t want us to buy their products?

  • simplyme

    I can’t help but point out some ignorance in this article that bothers me and that I tend to see a lot.

    “Like the rest of America, and the world, we’re multi-cultural, and our skin comes in many shades”

    All Black women around the world have this problem… yes that includes American ones, multicultural ones, and AFRICAN ones. The variety of skin shades among Black Americans doesn’t have as much to do with being multicultural as people tend to think…. especially when that admixture is pretty minor in most cases.

    It has more to do with the fact that by very nature of being Black there is an infinity number of skin tones one can end up with.Black people have skin tones of different shades and undertones everywhere on the planet including Africa… this is why my mother, sister, and I wear completely different shades of foundation with different undertones despite the fact that we’re all related and 100% African… my parents and their parents and their parents are from the same ethnic group and grew up in villages within miles of each other <–thats how NOT mixed I am lol. But god forbid I find a foundation that suits my red undertones that wont be too light and give me "ghost face" yet wont be too dark and make me look ashy. My sister similarly can't find great make up to match her more yellow undertones. I think this issue by its very nature is related to being someone of African descent. I just wanted to clarify that.

  • Yb

    Lol right. The author first states she doesn’t like being called “African” then goes on to list non-black ancestors from eons ago who probably wouldn’t acknowledge her, then ultimately goes on to refer to herself as a black woman, because despite how mixed she wants to seem, that’s what she is.

    She seems like the typical Black American who feels that their minuscule admixture makes their phenotype drastically different from Africans when she could be thrown in the motherland and appear blacker then some indigenous Africans. Anything to feel special and exotic I guess.

  • Jaslene

    Maybe you should try IMAN. Also white people do reference themselves as being Irish or Italian etc.

  • SouthernDarling

    So true!!! It added no worth to the argument of the article. I thought that it was just me who felt this way. Smh.

  • Amanda

    Try Beauty Balm by Too Faced. It gives me, a caramel girl lol, such a glow!

  • SouthernDarling

    Makeup For Ever is my absolute favorite line for my bronze-ish brown skin. But for BB creams, I love Maybeline. It’s cheap and matches my skin PERFECTLY. Granted, I used the darkest shade but my skin isn’t really considered dark…so I see your point. Smh.

  • BeanBean

    White companies do not have an interest nor an obligation to cater do dark skin tones. Why not start her own company, then she can control what products are made! Someone started MAC someone started Covergirl. If there is a need, create the product, you’ll get rich and have good products.

  • JS

    Exactly. However one of the good properties about most BB creams were that most of them do have skin matching technology and not all of them have the whitening feature. I have been using BB cream for years, before the American BB cream hype. My skin is medium colored and it has matched me fine. I see that most American BB cream versions do not have the same color matching technology.

  • JS

    I have to take up for YSL Touch Éclat though as comes in a variety of different shades. The point of Touch Éclat wand though is to work as a highlighter. It is NOT supposed to match your skin tone but be a few shades lighter. Some do use it to match their skin as a concealer but according to the cosmetic artist who sold it to me, who was a very deep chocolate girl, its original purpose is a highlighter. I actually traded mine in for an even lighter shade that was originally sold to me for that reason. I put it on over my primer but under my mineral foundation which helps it blend while still highlighting under eyes, mouth and lips.

  • Ads

    That caught my attention too. Im italian-american, and use that way more often than ‘white’ – which in my brain always meant generic white people from the midwest who didnt know what country their grandparents came from.

  • t

    very true but starting a cosmetics company is easier said than done

  • Deb

    I only wear mineral makeup but have been trying to find a color that is rich, deep but in YELLOW undertone. Almost all mineral makeup I’ve found for darker skin has a copper or neutral undertone. I’m about to try meow cosmetics (online) but does anyone have any recommendations for any other mineral makeup line or meow cosmetics in particular?

  • BeanBean

    Oh yes of course, but everyone had to start somewhere. I know it’s difficult, but some people can overcome the challenges. Or she could find companies that do carry her shade and support them.

  • Deb

    they’ve been used for YEARS in Asia and are very popular there. Even Asian male actors use them. I would bet the ones made here in America are highly inferior to Asian brands but of course, we’d have an even harder time finding colors.

  • Lola 289

    Maybeline is perfect for me as well! I like using that and the L’Oréal undereye corrector.

  • thequeenbee

    There are actually a lot of black make up companies–I know of 3, each run by friends of mine. I have used the products of 2 of them–the problem is not the mfg, it is the advertising which costs a fortune. when whites see the amount of money to be made, they can both advertise and get their product in front of our faces a lot more AND sell for less. the smaller the company, the more things cost to produce and the more they have to charge. Same for hair care products–natural hair care companies are taking off and who has taken over? white companies with more money to advertise, lower profits and the ability to convince more main stream stores carry their lines.

  • deebsooreal

    B.B. creams and C.C. creams weren’t even made with us in mind…(guess no one read the wikipedia link that was given in the article).

    I’ll just continue to use my good old African black soap and shea butter to keep my skin in order underneath the makeup that I rarely ever wear.

  • breonna

    I’m Nw45 in mac, and maybeline’s bb cream in dark works for me but yes, I understand where you are coming from.

  • breonna

    Girl, I get down with NYC too. You don’t have to spend a bunch of money on stuff to look good.

  • Really?

    Agreed. This article irked me. After she gave us the full rundown on how she’s so much more than black, she went on to complain about a companies that obviosuly don’t want her money.

    It irks me when African Americans don’t understand that African American is NOT a politically correct way to say black. There is a difference between race, nationality, and ethnicity. The term is not confusing. She was probably not raised under a Chinese or Jewish culture but African American culture and so was Beyonce. It’s always funny to me when black folks who go around shouting about how they got Indian in their family don’t know what tribe, what side of the family, or anything about the culture.

    And she thinks the TERM African American is the problem. Get real. These companies don’t care about you. And they don’t have to because they know you will still buy their stuff without giving you proper representation. It’s pathetic. I mean how much money did she waste on these products that didnt work for her.

    And really being multicultural is not the thing here. As you mentioned, black people just come in different shades even when not mixed. I mean it’s not like she’s as light as Beyonce.

    I like XoJane article many times, but this one was pretty annoying.

    It seems like black Americans are the main group of people going on and on about this multiculturalism. It irks me because it usually comes from a place of trying to separate. A way to seem different, better, more interesting.

  • Lillian Mae

    I am thankful that I’ve never been into wearing make up, but for those who do, I understand! Good Luck!

  • Lillian Mae


  • jenteel

    Deb, I also wear mineral makeup. I’ve never tried meow cosmetics. Try Lamik beauty (purchase online or thru macy’s). They are Black-owned out of Texas. I’ve been using their products for about a year. They have a nice range of colors and use organic ingredients. They also provide samples upon request. I use warm caramel in the true mineral powder and M26 in the foundation. I am milk chocolate with yellow undertones.

  • GlowBelle

    I agree with someone before saying that Black people have a wide variety of skin tones/undertones and it makes it difficult to find our ‘true match’. But to be honest, no make-up on this planet matches anybody’s shade perfectly, light or dark. My best friend is about as white as this site’s background (lol), and even she has difficultly finding make-up to match her skin tone.

    Also I didn’t see her mention any cheaper brands, she seems set on the price-y brands, which is okay, but she shouldn’t count out the cheap ones because I use Maybelline BB cream and it’s not a bad fit, look or price wise. I do have to mix in a slightly darker foundation to get the right shade, but that’s what makeup is all about…blending. I use tea tree soap to help even my skin tone, so I use the BB sparingly anyways.

  • TightLippedMary

    AJ Crimson is a Black Make UP Artist who has a line of BB creams. His product is very popular. You might want to try out his line of makeup. Please be warned. His product sells very fast.

  • TightLippedMary

    Blac Minerals


    Priia Mineral Makeup

    Alima Mineral Makeup

  • newbie

    i use sleek’s BB cream, it’s a UK based company but you can buy online, and it blends perfectly for me

  • The Comment


    It’s only crap to me cause it didn’t work. If it did I’d be singing ‘Glory Glory hallelujah.”

  • Chelley5483

    @ Lola 289. Care to share which Loreal corrector you use? :)

  • Deb

    Thank you so, so much for the recommendations ladies. I really appreciate it!

  • MrsShar

    I actually thought the article was talking about the AJ Crimson line. It took a minute to figure out she wasn’t. But I have a few of his BB creams and they do sell fast. Catch them now before they’re not for sale anymore

  • rich

    I agree! It is annoying! I don’t understand why some black people such as her want to add non-black ancestors to the mix, you’re still black and yes African-American. Why is she going after mainstream and expensive beauty products if they don’t work for her? She should check out makeup lines for BB creams especially from people of color such as Iman Cosmetics which are found in Target, Black up and Black Opal. They are not hard to find as she claimed. Seems to me she’s too lazy to check them out and solve her own problem!!

  • vonmiwi

    I guess Iman’s BB Cream isn’t exclusive enough in her terms and it’s not approved by Allure magazine. SMDH. Tragic….

  • confessionsofacurvygirl

    Because no where in many cultures of Asia has very light skin been sign of wealth or attractiveness.

  • Mar

    Maybeline’s work great! It’s a moisturizer, not a foundation so it’s lightly tinted and an blend with a variety of shades! Also, on the higher end, Smashox has BB and CC creams in a couple shades that should suit you. I am a licensed makeup artist by the way! I’m not light or dark… I’ve been called peanut butter complexion before, lol. And I typically do to have an issue finding my shade in something, whether in high end or low end. No, revlon does not have my shade in a particular foundation, it another foundation they make, they will. And as a makeup artist, you do often mix shades when your doing someone’s personal makeup whether they as white, black, Latina, Asian or otherwise. But whether drug store or department store, I can pretty much find something so I never understand why black people say they have such an issue.

  • Elle

    And Memphis TN has ULTA and Sephora.

  • sss215

    BB creams run light because of the suncreeen that’s added in. So it’s easy for them to be available in the lighter shades. That’s the problem of the formulation of many foundations as well.

  • cb

    Dear where do I begin? Let’s see, well Giorgio Armani, Tom Ford, Yves Saint Laurent Bloomingdales, Nordstrom and Saks Fifth Avenue do not cater to black/ AFRICAN-AMERICAN women never have never will, our money is not good enough to them as for many retailers/cosmetics/hair/skin …but since you do not consider yourself black/AFRICAN-AMERICAN why do you care? please have a seat…thanks

  • cb

    good job for recommendations

  • Alfalfa

    BB Cream has been standard in Korea for years now and I was lucky enough to get a tube when I was there a while ago. I suppose I was also lucky that I could find a tube dark enough for me in a place that mostly sells to Korean customers, who are generally lighter than I am. I’m running very low though and I’m worried about both the quality and color of American-made BB creams.

  • rich

    Agreed! Problem solved!!

  • confessionsofacurvygirl

    What brand did you get?

  • cupcakes and shiraz

    I agree with your assessment. The entire essay irked the crap out of me. From her pretentious line up of non-black relatives, to the subtle assertion that bb creams by black-owned companies aren’t “good enough”. She can kick rocks.

  • JLR

    I don’t know if it’s been said already but, as someone who lives in Memphis, I just had to point out that we have both a couple of Sephora stores (albeit in the ‘burbs) and at least one Ulta that I know of.

  • Jori

    The Iman cosmetic line makes a BB cream for African Americans. I bought dome yesterday, haven’t tried it yet.

  • Jori

    Iman has a BB cream in her makeup line.

  • Maureen

    If you ever go to Paris, France they have foundations and cremes in just about every shade of Black. I was shocked at the rows and rows for darker shades. I had to stock up before leaving.

  • Natalie

    I do not believe her issue was with identifying with being “black,” it was more so the term of “african-american.” She’s right when we speak about our white or American friends, it’s just that, not Irish-American or Swedish-American, it’s just American, so why do I have to be deemed African-American when the last 3-4 generations of both my maternal and paternal sides were born here, in AMERICA.

  • JRM

    Yes and its fantastic!!! I think sometimes we want to buy into the hype of MAC and MUFE and other high end brands, simply to be a “part of” …… I just discovered that IMAN , Black Radiance and Black Opal have done some serious research in terms of darker shades….it’s very possible to get a dead on match to your skin tone with these brands…..bcuz they are made for darker skin tones. Even Covergirl has stepped it up with their Queen collection.High end brands I feel as if they just throw something in there to keep us quite!!!

  • Missy

    I could not past the first two paragraphs because of the foolishness.

  • Rose

    Fashion Fair is good line as well. they have acne products too! We gotta stop lookin towards these “high end” brands (aka cater to whites only) and support our own black-owned makeup brands.

  • thecutestcurliest

    I found it so hard to find a foundation to suit me, especially in the UK. High street brands – anything less than MAC just doesn’t work for me..and I’m not even dark – but mixed!

  • joe

    go to Wal-Mart or Walgreens and get Iman’s bb cream only $20.00. comes in colors for brown skin humans.
    The US BBs are mostly tinted creams with sunscreen. They may or may not have so kind of bleaching agent.
    .Most Koreans are super obsessed with having white pink skin.
    So the Korean BBs are just skin bleachers with color and sunscreen
    You can always buy one of their creams on line. Just mix a little of your liquid foundation in it.

  • KissOfDanger

    You know what Avon has been doing the damn thing for black women for a minute now.

  • Chi

    I’d just like to add, I tried to get Iman BB cream at Sears and they didn’t have the shade that I needed. It’s very difficult to get the products that you need…it’s not easy.

  • Miss

    I use Smashbox CC cream in dark and it’s a perfect match (and also amazing); but admittedly I am medium brown skinned. They do need to do better.

  • marthe

    Have you checkes out the CC Cream from blackup cosmetics? It is high end french makeup brand for women of colors! they have shades that go from the lightest to the darkest.

  • Jenna

    Wow, you’re a piece of work. All WOC and their varying shades are not catered for big companies and your brilliant idea is to chide a woman who’s talking about the unfairness of it?

    And her point isn’t that it’s not available –in stores or online (geez, yes, she’s aware of the internet, you oh-so-intelligent person –she’s WRITING on the internet!!)– it’s that it’s not *easily* available, meaning you can’t run out get one when you suddenly find out you’re lost one or run out of your favorite product.

    STFU if all you can do to add to the discussion is to silence the ones who’re trying to bring some attention to things that are lacking.

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