Grace Colbert

It’s been almost two weeks since Cheerios released a commercial featuring an interracial family with a white mother, black father and biracial child. Internet backlash was immediate. Hateful slurs and racist vitriol led Cheerios to close the comments section on the commercial’s YouTube video.

Grace Golbert, the adorable kid featured in the commercial, appeared on MSNBC with her parents to discuss the 30-second clip. Colbert thought all of the attention was due to her “great smile,” not the resistance to interracial families in the United States.

Colbert is the product of an interracial couple. Her father, Christopher, is African-American. Her mother, Janet, is white. Both parents are proud of their six-year-old daughter’s accomplishment and hope the controversy fuels dialogue about the “changing face” of America.

“America needs to see that this is just a way of life,” Christopher said in the interview. “I wasn’t upset or anything. I was pretty much really excited about having this type of reaction so we can see where we still stand in America. But look out, America, because this is just reality.”

He continued, “We’re also part of the face of America.

Camille Gibson, vice president of marketing for Cheerios, agrees. She told Gawker the overall response to the advertisement was positive.

“Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all.”

MSNBC reports positive comments about the commercial outnumbered negative by almost 10-to-1.

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  • Lexi

    She is too cute and looks like the spitting image of her Dad how adorable:-) Honestly this commercial is actually the portrayal of reality. People need to get over themselves, multi cultural kids have been plentiful in this country for years. Totally ridiculous!!

  • Youwishyoucouldbeme

    I think the reality is that some of the backlash comes from people who are afraid to see multiracial families in a positive light. I agree with you about validating both groups. Showing a multiracial family does not mean that you cannot still show fully White families, fully Black families, fully Asian families, etc. What’s interesting to me is that I notice in commercials with fully Black families, that the children are often biracial looking, even when the parents look completely Black. Yet this never gets backlash, so it proves that our country is still so uncomfortable with interracial relationships. I wonder if the reaction would have been the same, had they shown a Black mother, White father and this little girl???

  • Youwishyoucouldbeme

    I think she/he feels that we have to validate multiracial children’s experience, because we still live in a society that discriminates against interracial couples, and their offspring. Yes, our society holds up multiracial (namely Black/White) people as a standard of beauty, but they are still discriminated against as well. I assume this is what the poster meant, but I could be wrong. The other problem though is that we often choose one over the other, instead of validating both. We validate Black girls by tearing down biracial women or we validate biracial/multiracial people by tearing down Black people, and this has to stop as well.

  • jlouisbiz

    That you are at all putting attention to “interracial”, shows there is a lot of racism in U.S.

  • LDL90

    I am 22 and mixed race. I had a hard time growing up in a medium sized city because even in the 90′s racism was still being taught to children. Apparently, it is still alive and rampant. It is unfortunate that so many people are set back because of ridiculous preconceived notions. It’s just skin color! Get over it and move on with more important issues than discriminating against someone who has darker skin than you.