Myx Fusions, the fruit-infused, single serve moscato wine beverage, announces a partnership with Nicki Minaj today. The pop superstar is not only a part owner of the brand but will also be the face of the new distinctively bottled, ready to drink moscato as it expands in the U.S. market and abroad. Myx Fusions will launch a fully integrated marketing campaign that will include print, radio and television as well as exclusive events and social media messaging.

“I am so excited to team with the Myx brand,” says Minaj. “I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”

“The collaboration between Nicki Minaj and Myx Fusions is a game changer,” said Mona Scott-Young, part owner and Chief Marketing Officer for the brand. “Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents – style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned.”


  • myblackfriendsays

    I’d like to see fewer black celebrities endorsing alcoholic beverages.

  • Brittney Hood

    I guess you know you’ve made it once you get a Moscato partnership…seems like all the black celebs have a wine!

  • MLI

    I was thinking the same thing. I am tired of black celebs shilling alcohol.

  • LemonNLime

    Seriously, do black people only drink Moscato? Other wines do exist. I mean I guess she knows her market but lets be honest, these are low grade basically cheap grape juice with a twang and some bubbles. I wonder how the real authentic Moscato producers feel about have their product being associated with these kinds of people?

  • Sheena

    Me too, I can’t tell you the last time I saw a white celeb in an ad for an alcoholic beverage.

  • Treece

    You know they hate it. They feel the same way Tommy Hilfiger felt when lots of urban Blacks were wearing his clothes in the 90′s. The same way Cristal (is that how you spell it?) felt about all the rappers mentioning thier champagne in songs. Many of them probably want to find a way to disassociate from the more urban/hip hop sector, but it’s far too late.

  • Camryn

    I guess they only show Bud Light commercials w/Justin Timberlake in my area….


    Wait..he’s still white ..right?

  • myblackfriendsays

    The story about Tommy HIlfiger is not true:

    I saw him on Oprah when he vehemently denied that he ever said that. I only post it to stop misinformation from spreading.

    But the Cristal story _is_ true, and they suck.

  • Danté

    I don’t really care about the drink thing, but did anyone else notice how white Nicki looks in this picture? Smh.

  • Sheena

    Thanks for pointing that out……btw, I’VE never seen that commercial. So there was no need for snide remarks. That’s why I made the previous comment: “I can’t tell you the last time I saw a white celeb in an ad for an alcoholic beverage”

  • Me. Man

    Eh theirs a bit more to question than this girls skin tone that’s for sure…if one cares enough that is.

    Oh and I prefer a good bottle of Port (Six Grapes) myself.

  • heavenleiblu

    Who gives a fuck about how they feel? Their bottom lines are (unfortunately) delighted, I’m sure.

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