There is talk of boycotting Wendy’s Restaurants, the third largest fastfood franchise in the world, for their allegedly race-exclusive scholarship program.

The campaign in question, dubbed “Wendy’s High School Heisman,” purports to honor the top high school scholars, athletes and citizens in the country. The problem is all 28 winners from 2011 and 2012 are white; not one African-American, Asian American, Native American or Hispanic American made the cut.

Some critics are calling the company, which reportedly brings in $360 million in revenue annually, racist, noting that they also lack diversity among their board of directors and leadership team.

The scholarship program site offers the following criteria for the program, and doesn’t list race as a factor:

For the past nineteen years, Wendy’s Restaurants have teamed up with the Heisman Memorial Trophy Committee to create the Wendy’s High School Heisman Award. The award honors both male and female high school students who excel in academics, athletics and student leadership.

We want applications from both male and female student athletes who exhibit excellence in the classroom, on the playing field, and within their communities. Eligibility for application is limited exclusively to men and women whose senior year of high school is the 2013–2014 academic year, who have at least a “B” grade average, and participate in at least one of 27 sports. We want to hear from all student athletes who work hard, are dedicated, and have become role models for underclassmen.

Some believe the white-washed scholarship recipients indicate racist views held by the corporation, and they are looking to boycott Wendy’s Restaurants as a result. What are your thoughts, Clutchettes?


  • Digg82

    Yeah it’s pretty suspect. I can’t imagine that qualified students from different races/ethnicities didn’t apply and we know that their are plenty of qualified students. I need some details on why the kids who were chosen were chosen and then I need to know what the “rejects” were looking like. I had 15-20 children in my church stand up on Sunday, all of them black and about 95% of them were dean’s list and high honors. Out of those I don’t know who was an athlete but again these kids are not hard to come by, despite what America would like you to believe I need to know how Wendy explains this.

    And before anyone says anything about this is why we shouldn’t depend on “others” to fund our children’s educations, you’re right, we shouldn’t…but that doesn’t make this any less racist.

  • Angelique212

    Oh damn… this is why we get no respect.

    Instead of coming up with programs to expose and/or funnel black kids into these opportunities (I deal with scholarships and hadn’t heard of this one), are black people going to once again cry “What about us?”. I used to have patience… now, I don’t. Our people seem to be spending more time making videos and writing articles about how horrible black women are, or how they’re not doing this and that, or NEED to do this and that, instead of going after these opportunities. Mental slavery is something. APPLY NEXT YEAR!

  • http://gravatar.com/jamesfrmphilly jamesfrmphilly

    i’m sure it’s just a co incidence…..

  • http://www.myblackfriendsays.com myblackfriendsays

    Yeah, 0 out of 28 doesn’t seem like a coincidence.

  • http://tontonmichel.tumblr.com/ Tonton Michel

    Not nearly enough information given here to make this accusation.

  • http://theunsungstoryteller.tumblr.com theMuseintheMirror

    Ummm…how does this happen? Yeah…something fishy about this…but hey! If Wendy wants to keep their crops suburban then that’s on them…their loss.

  • Keisha

    It could be a coincidence, but we’ll never know. I know plenty of black athletes and plenty of them are A students like my nephew who’s planning to go to Duke. But the question is do black kids even know about this scholarship and did any of them apply? I’m glad to know about this now as my nephew is going into his junior year and we’ve been searching for scholarships.

  • BeanBean

    Hold up wait a minute. Are we upset because some racist white person didn’t give us scholarship money?? Sorry, but this story seems like whining because a white person didn’t give us something. There’s scholarship foundations for minorities, go for those scholarships and ones that aren’t racist. I wouldn’t want any of that money anyway. Let them give their racist scholarship to those kids. There’s an unlimited supply of stupidity in the world, that’s not going to change.

  • talaktochoba

    Wendy’s did this completely to themselves, and of entirely their own volition;

    their behaviour is completely inexcusable–all they had to do was look at any Ivy League incoming freshmen class and pick diversified athletes;

    Wendy’s cut these fries–let ‘em cook in them;

  • Pseudonym

    Do we have data on how many whites applied for the scholarship? I didn’t even know this scholarship exists and many scholarships go unused every year BIC people don’t apply.

  • cupcakes and shiraz

    I kind of (ok REALLY) don’t care. There are plenty of scholarships for POC, why cry over this one?

  • http://Cecchi Chris

    How many from other races applied? This story, like most in the media, leaves people to speculate.

  • L

    I don’t think boycotting your local Wendys will help this situation. The Wendys in my area is a franchise and a black owned franchise as well. They help out the community so I could care less about what the corporation does as a whole.

  • Yas

    Wow; and I had been commending Wendy’s for how they stepped up their game with their menu offerings. Disappointing and says a great deal about the ‘types’ of faces that are behind the curtain. When there is limited diversity in a corporation (particularly amongst management); white washing is likely to happen. For those who didn’t think Affirmative Action was necessary–I give you exhibit B. And it’s not always racism that’s the cause of the problem–people often pick those persons they feel most comfortable with. Unfortunately, those people tend to look like them. We really need to take a hard look at the so-called ‘Diversity’ programs in these companies. They’re clearly not working; and there’s limited government oversight to hold them accountable.

  • Digg82

    The thing is…there weren’t any black kids who were awarded the scholarship, but there weren’t any Asian or Hispanic or children of Middle-Eastern descent either….that is what is killing me. Even if black folks were unaware and didn’t apply…are you telling me that only white people appled to this NATIONAL scholarship? That is hard to believe.

  • http://gravatar.com/latinlover Pseudonym

    (that was supposed to say “non-whites” but I guess the two thumbs up people knew what I meant. :P)

  • Kay

    Well….I want to say color me surprised, but then I can’t. I’ve heard some murmurings over the years that the founder was a racist who had ties with ultra-conservative groups before his death. He even contributed to quite a few extremist conservative groups back in the day before the tea party was even popular. So it wouldn’t be hard to imagine his legacy being kept alive like this.

  • car

    And that’s the attitude that allows corporations to run amuck and not pay their fair share of taxes, hide money offshore, outsource to India etc etc…

  • apple

    well mcdonalds ceo is black.. doesn’t mcdonalds give scholarships still??

  • common sense

    Well, I am down with the boycott, because there are many,many black and Asian and Native Americans that DO fit the bill!!!! It is highly suspicious that all the winners are white!!!! Very suspicious to me, so I will pass right by Wendy’s when I am looking for a snack.

  • A

    Except if you take five minutes to look at the information you will see that the female winner is Hispanic. Among her achievements is the National Hispanic Recognition Program Scholar 2012-2013 award.

  • talaktochoba

    yes…EUROCENTRIC Hispanic…

  • Angelique212

    Okay… so … is being Hispanic or Latino a race or not, because I’m pretty sure she is White Hispanic (congratulations to her btw)… Her ethnicity is not telling me much about her admixture and history. If this were the case, then those with issues regarding Zoe Saldana being cast in roles about blacks in America might be on to something…

    The article used the phrase “race-exclusive”… but I get where you are coming from. Hopefully you can reciprocate some of the understanding from their p.o.v. I personally think more kids need to start applying to determine whether the “issue” is real or imagined.

  • http://www.drudgereport.com [email protected]

    This just proves the hate, corruption and ignorance of the Liberal Agenda. You are all cry babies who have hatred towards white people. Absolutely racist towards whites. Blacks have sooo many programs for them, government spending. To cry about a lousy 28 scholarships is ridiculous. Whites are at a huge disadvantage when it comes to school and scholarships unless they come from a wealthy background, which all minorities think whites have. Racism towards whites EXIST. It’s out of control. You guys don’t want equality, because you can’t compete on a level playing field. You want to fix the game in your favor. f’n liberal losers.

Latest Stories

Janelle Monae Talks Diversity and Being Honored at Harvard University


Shanesha Taylor Still Faces Eight Years for Felony Child Abuse Charges


Yes, Black Women Can Have Bedhead, Too


5 Types of Instagram Abusers

More in racism, wendy's
Kerry Washington and Don Cheadle Talk Race in Hollywood: “I’m Good With [Being] Defined By My Race”

Fort Worth, TX
Fort Worth, Texas Employee Sues City for Racial Discrimination