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Beyonce’s Pepsi campaign was met with disdain from critics. After dancing to fight childhood obesity with Michelle Obama’s “Let’s Move” campaign, many thought it was hypocritical for her to shell soda, which is seen to be a major contributor to childhood obesity.

Beyonce kept quiet when the controversy first erupted, but she’s addressing it now in a recent cover story and shoot for Flaunt Magazine.

Flaunt: Some were critical at your participating in a Pepsi campaign after you moved your body for childhood obesity. Where is the balance between your career objectives and your philanthropy?

Beyonce: “Pepsi is a brand I’ve grown up seeing my heroes collaborate with. The company respects musicians and artistry. I wouldn’t encourage any person, especially a child, to live life without balance. When you work out, take care of your body, rehearse as hard as I rehearsed in the commercial, I think it’s great to have a Pepsi or Diet Pepsi when you want one. It’s all about choices.”

And there you have it. Rehearse as hard as Beyonce does, and then you can drink Pepsi when you want to.

Here are other quotes from Beyonce’s interview:

Flaunt: Gay men are drawn to you and empowered by you, as they have been to “gay icons” Judy Garland, Barbra Streisand, Cher, and Madonna. What is it about you, and those women, that gay men love?

Beyonce: “I’m flattered if I’m in the company of those great women. I think they love that we are bold, unafraid to love, and flaunt our sexuality and strength.”

Flaunt: Millennials make up a huge part of your fan base. Thousands of them have responded to your Instagram hashtag #beygood to promote goodwill. How do you feel about the media’s take on youth as the “me me me” generation, or a generation of “slack-tivists” [people who are activists online but not in the real world]?

Beyonce: “At my concerts I see the opposite. They are engaged in making a difference. We have collected tons of donations that will go towards creating jobs and helping people get jobs. That’s something I want to celebrate. For Chime for Change we raised awareness and over $4 million in one day for equal rights for girls everywhere. So many people at that concert were young. They are more socially responsible than they get credit for.”

Flaunt: You have always carefully sculpted your image and controlled public access to your off-stage life. Is there anything to envy about stars who don’t care about safeguarding their private lives?

Beyonce: “I have chosen to keep certain aspects of my life private. But I also love sharing what makes me happy, especially through photography.”

What do you think of Beyonce’s interview, Clutchettes?

Source

  • The Comment

    I thought that was that other singer Crisstee somebody.

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  • http://www.gallimaufry.ws T.

    Slightly off-topic, but I loved this excerpt from the interview:

    Flaunt: A number of magazines list the top X number of ways to please your lover. Anything missing on these lists typically?

    Beyonce: “If you have to read those lists, you’re already in trouble.”

    I lol’d.

  • bob

    who cares lets talk about how hot beyonce looks in that picture.

  • MimiLuvs

    Let me leave my comment before it becomes… Well, you know.

    re: criticism against Beyonce for being a spokesperson for Pepsi, even though she participated in the “Let’s Move” campaign.

    Um… I have nothing to say. Everyone is entitled to have an opinion and I have no qualms about that.

    But I do have a problem with parents of obese/over-weight children who want to blame other factors, except for themselves.
    Unless the obese/over-weight child is a teen that has access to money and the ability to buy the desired, unhealthy food, a parent should be able to control what type of food that their child(ren) is eating.
    Also, a parent can find things for their children to do, in order to stay active.

  • http://www.facebook.com/kelley.johnson.75436 Kelley Johnson

    I thought she was Tyra Banks at first.

    As for Beyonce being involved with “Let’s Move” yet still endorsing Pepsi, it’s not surprising. They offered her a 50 million dollar endorsement deal. If Alpo dog food offered her 50 million dollars to say she enjoyed the savory taste of lamb and rice in gravy, she’d do it.

    Beyonce’s a corporation, not some kind of artist with integrity.

  • Anthony

    That’s some great makeup and photography! I did not recognize her, and her hand on her booty is hot!

  • Afrostyling

    How about you parent your kid for once instead of trying to blame someone else?

  • SE

    @ The Comment

    Lol. I thought it was Chrisette Michelle too when I first glanced at it early this morning.

  • http://gravatar.com/geenababe geenababe

    I wonder why she took so long to address this

  • http://gravatar.com/taiesa Tai

    She tends to answer controversies after they have passed. Not sure why, but I do find that most of the time the issues are trivial and blown out of proportion just because its Beyonce.

  • The Comment

    Thank you for the spelling her name correctly. I hadn’t had my coffee and was too lazy to google.

  • BeanBean

    Seriously getting a Tyra Banks vibe from this photo! Anyways, a soda every now and then isn’t going to harm your health. People need to sit down and shut up. There is a difference between having a soda at a cookout and using soda as a replacement for water. I’ve seen parents put Mountain Dew in their kids bottles!!! I know that bottled water is expensive, but water also comes out of the sink too, use that instead of dang SODA!

  • http://gravatar.com/solfresh solfresh

    “And there you have it. Rehearse as hard as Beyonce does, and then you can drink Pepsi when you want to.”

    LOL!

    I guess. *eye roll* Concerning health, I do believe in choices. I don’t believe you should cut out any foods, but society needs to relearn how to moderate what they eat and their portions. I have successfully cut out my desire for colas (dark and fruit sodas) in favor of water and 100% juices. I rarely drink soda and if I do it’s ginger ale (usually when I’m sick) or sprite if I’m at a cookout or something. For me it’s all about balance because I love Five Guys, chik fil a, popeyes and anything chocolate. I could never see myself not eating those things, I just can’t. But I try to keep eating fast food to once a week. I hope to be eating clean 90% of the time in the near future. So I get what Bey is saying (me and her have a love/hate relationship). As long as my diet consists of mostly dark leafy greens, fruits, and lean protein, I can have my biscuits, spicy chicken sandwich, and brownies in moderation.

    So Bey wins, *sigh*. But still after a good workout or rehearsal the last thing I want is pepsi! I prefer coke anyways so that’s probably why I didn’t like the collab lol

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  • Yb

    She looks gorgeous.

  • Pepper

    Not too many people are going to turn down 50 Mil!! And that’s just a fact. And let’s face it NOT TOO MANY PEOPLE ARE EVER OFFERED 50 MIL!! Dave Chappelle is the only one that comes to mind (that was offered this amount, and turned it down). Go Beyoncé.

  • ELove

    I THOUGHT It was Tyra Also… And as far as It’s Beautiful, Gorgeous, Blah Blah Blah… It’s just YET ANOTHER Photoshopped/Airbrushed Glamour-Shot Cover (MmmHmm…)

  • Who’s that Woman?

    I thought it was Erykah Badu upon first glance. Her lips, eyes, and hair…

  • D Jenba

    I wooould agree with you, except for the fact that Beyonce was hired *specifically* because Pepsi knows that she will increase sales. Marketing WORKS.

    Advertisers, and sponsors, absolutely have to take a lot of the blame.

  • Susan

    is it just me or does she favor Erykah Badu a little bit in that photo?

  • http://www.gallimaufry.ws T.

    There’s another one at the Flaunt website (the one with orange hair and purple lips), where she looks everything like Ms. Badu. It’s amazing what makeup and photoshop can do.

  • Mr. Man

    What’s with all the nudity and female pop star shots. Is our society sooo perverted that a women must be necked to be noticed?

  • Who is that Woman?

    Yeah! I replied to the first poster with your same reaction. I though it was Ms. Badu, too!

  • sunkissbliss

    Moderation is key, as is portion control. But, the issue is that celebrities are not role models, whatever they endorse is about their promotional and publicity needs, not all, but MOST OF THE TIME. Who passes up 50 million? We have just given celebrity brands too much credibility (as to their social awareness affinity) and accountability (for raising today’s kids) based on their ability to influence, which isn’t necessarily their job. Becoming a celebrity or famous or at the top in the entertainment industry is a lot easier than staying there. While they’re highly visible, rule social media, make millions off of their image alone, aside from their work, celebrities also have a tough job of staying relevant in today’s pop culture, so he or she may do or say whatever is in their best interest. Working with the first lady youth obesity health initiative and then endorsing sodas wasn’t bad, but had it been Vitamin Water (a soda brand) giving up the 50 mil, it would have been more cohesive to the effort. But, Pepsi needed to stimulate soda sales, teas and waters’ market share is growing. Sofia Vergara is also a huge spokesperson for Diet Pepsi (which is worst than regular soda) and speaks to the Latino consumer.This is business!

  • Blasè

    is that Beyonce in that pic?

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