The new short film “Say Yes,” is an iconic meeting of the minds. Ava DuVernay (“I Will Follow” and “Middle of Nowhere”) directs the short, Fashion Fair is a partner, Duro Olowu supplied the costumes and Lance Gross and Issa Rae are among the actors featured.
The result is a beautiful, visual masterpiece that “explores the power of the affirmative, and the beauty that blossoms from embracing life.” Inspired by “Say Yes,” the Fashion Fair lip color, Ava DuVernay jumped at the chance to create a film about the transformative power of positive energy:
“I was thrilled to be asked to create a film for Fashion Fair, a brand that has always embraced women of color, and that women of color have so often embraced. The film is a meditation on the power of ‘yes,’ illustrating what can happen when we affirm our family, our friends, ourselves. I also thought about the many ways that Fashion Fair says ‘yes’ to us. Yes to our variance of skin tone, yes to our different ages, yes to our body sizes, yes to the myriad of elements that we are. That’s something worth celebrating.”
Kali Hawk is cast as the leading lady and joined by Lance Gross, Lena Waithe, Julie Dash, N’Dambi, Lorraine Toussaint and Issa Rae in the 7-minute film.