bleacher-report-co-founder-bryan-goldberg-raises-65-million-to-launch-a-site-for-women-bustle

Bryan Goldberg just discovered that women read and wants to tell you all about it.

Heck, he’s even made a site for it called Bustle.com! And with the help of $6.5 million in venture capital funding he’s managed to put together a site that offers pretty much the same thing most “lady blogs” offer … only with even fewer people of color.

I know. How is that even possible? But yes. You can always have fewer people of color.

Anyway, everyone on #whitetwitter is talking about it! But in the most not nice way possible!

From Valleywag:

Something beautiful happened yesterday: an otherwise fractious Internet was drawn together in harmony, united in mutual contempt for a new website called Bustle. Bustle is the spawn of asinine media mastermind Bryan Goldberg—creator of the dudebro sports-spam boiler room Bleacher Report—who reached new depths explaining his amazing, unprecedented brainstorm: a website… for girls!

When I first saw the title of Goldberg’s article “I’ve raised $6.5 million to build and grow my new company: Bustle.com” I thought it was going to be like one of those “I raised a kabillion dollars for my site and HERE’S HOW YOU CAN TOO!” But instead it was just a blathering of unchecked white male privilege spilling out all over the place.

Here’s a sampling:

Isn’t it time for a women’s publication that puts world news and politics alongside beauty tips? What about a site that takes an introspective look at the celebrity world, while also having a lot of fun covering it? How about a site that offers career advice and book reviews, while also reporting on fashion trends and popular memes?

Oh. And there was this too:

Creating an amazing blend of content — one that puts news and politics right beside fashion tips is what will set us apart. It will also help that we are fast…  very fast. When a big event transpires, I expect us to offer original commentary on it within the hour. Sometimes that event will be an Egyptian revolution; sometimes it will be the next “Bachelorette” selection.

Yes, we believe that a partner-track attorney can be passionate about world affairs and celebrity gossip. On the same day. During the same coffee break. And there is nothing wrong with that. Welcome to the year 2013.

Yes! It is time! To create! The same site! Everyone else has already created! Like The Hairpin or Jezebel or XO Jane or Feministing or The Frisky. It is time to boldly go where many have gone before, but went without $6.5 million to start.

God. Why didn’t he just spit in every woman-started web site’s face say “I can do everything you can do only worse with a lot more money!”

Now, if I sound a touch bitter it’s because I am. How can I not be? I’m a lady blogger who has written for some of the aforementioned lady blogs. I have watched the independent ones, those not backed by a larger network or publication, struggle in spite of having an established audience. For most lady blogs venture capital funding is hard to come by. Believe me, this site, which gets 800,000 unique views a month according to Google Analytics and wasn’t just born yesterday talking like nothing ever existed before it, has tried to get venture capital funding. And this site has been told the audience needs to be bigger, that no one’s investing in content, that black lady blogs are a “niche.” Yet, Goldberg found funding, but I find it unlikely that he found it because his idea to create what has already been created was so brilliant.

It’s because he created The Bleacher Report, a sports site that went on to be very successful. The success of this site allowed him to make connections with other men, men with money. Men who don’t read lady blogs. Men who would think this idea sounds fresh and new, but if some rando lady off the street wandered into Google’s venture capital division and said, “Hey, can I haz cash plz for my already established lady blog” they’d go, “Who are you and how’d you get in there?”

It’s not shocking for a well-connected person who already established a successful site who also happens to be white and male to manage to get a bunch of money for some half-warmed over ideas about lady people. That’s the story of America. But Goldberg could have announced his new site without pretending like his competition is Vogue.com instead of XO Jane. Sure, it’s great he got so much money for it he can pay his writers. It’s great that there’s another site for women to write for. It’s great that now I can choose to read Bustle.com while still reading the bunch of other women-centric web sites running around. Yay for variety!

But if Goldberg’s going to make something for women-by-women-created-by-a-man he could have taken the time to check his privilege before he waxed poetic on things he seems to know nothing about.

Anyway, I can’t wait for Goldberg to discover black people and go “black people have money, why are there no web sites for them,” then gets another $6.5 million to recreate Rolling Out.

  • ruggie

    Money’s always changing hands, sometimes with better justification than others. Just keep doing what you’re doing!

  • http://gravatar.com/gparson Gisele

    “Hey, can I haz cash plz for my already established lady blog”

    After cackling at this line for about 5 minutes (in addition to the rest of your well written piece), I have decided this is going to be my new elevator pitch.

  • Juliet

    Unfortunately he’s paying his writers crap, as well– $100/day for 5-6 articles, two of which must be ready by 10:00 a.m. every day.

  • Deb

    So have any prominent (and not so prominent) white feminists responded to the Solidarityisforwhitewomen discussion on twitter? Or are they ignoring so attention can die down?

  • http://gravatar.com/godivabap godivabap

    “time for a women’s publication that puts world news and politics alongside beauty tips? What about a site that takes an introspective look at the celebrity world, while also having a lot of fun covering it? How about a site that offers career advice and book reviews, while also reporting on fashion trends and popular memes?”

    Wait…so he is starting Clutch?…

  • omfg

    you should have left the link to his site out of the article. why contribute to his traffic?

  • MimiLuvs

    @Deb

    To answer your question: No.
    I have gone to the frisky.com (the website where the article was originally posted) and there were nine comments. There were two comments that “stay on track”. The other seven cooments were about Hugo and his mental illness.
    I’ll check again later, when I am out of work.

  • Eva

    “Anyway, I can’t wait for Goldberg to discover black people and go “black people have money, why are there no web sites for them,” then gets another $6.5 million to recreate Rolling Out.”

    lolol!

  • http://www.tribecalledcurl.com Tribe Called Curl

    Reading his article made me want to gouge out my eyeballs. He’s clearly a pompous arrogant turd, but his site bleacherreport.com gets 23 million unique visitors a month. That’s why investors handed him wads of cash. His chest-thumping screed is his way of declaring that he’ll find a way to bring in an equally impressive amount of female readers to Bustle. Judging by what I’ve seen thus far, it’ll be awhile before Bustle reaches the brilliance or relevance of a Clutch or Jezebel. Just sayin.

  • bob

    Life aint fair and this is comming from a black man, just learn to play the game to your strengths and its not that bad we get the satifaction of playing the game of life on its hardest difficulty settings.

  • Jn

    His apology sucked balls. It was an “I’m sorry you felt this way about what I said” apology, not an ” I’m sorry about what I did” apology.

  • Mademoiselle

    Unless you’re going to let his seed money knock you out of your career path, you should just woosah and keep doing what you do. It shouldn’t matter how much he earns because he’s not your competition. You are your only competition. The end.

    Out of solidarity, and sheer indifference, I will not only refuse to visit his site, I will forget what it’s even called. Carry on ladies!

  • http://www.demetriajackson.com Demetria

    Ugh, this infuriates me. I’m ready to be over white privilege – especially white male privilege

  • diasporauk

    This isn’t mere white privilege, it’s something much more despicable than that. It’s another example of the injustice that white supremacy/domination is built on.

    I believe it’s called white supremacy capitalism.

    It’s where white people who’ve profited most and become richest from invasion, war plunder slavery . . . in short — global thuggery, finance lesser white bandits to undertake similar ventures that promise to make them all even richer.

    So a white dude got money from other white people to make them all richer and you’re mad that white people didn’t give you the money – coz it’s “white privilege”.

    sigh!

    Well how come none of you anti-white privilege privilege warriors ever asks where white people get the money to give each other, that makes “white privilege” possible?

    Ask yourself that question — and then explain why any decent person would want white peoples’ blood stained money.

  • Smith

    If was a Black man that did it you’d be all be crying bloody murder.

  • http://twitter.com/imadeamesss imadeamesss (@imadeamesss)

    I won’t patronize the site or it’s sponsors.

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