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While delivering her opening remarks at the Food Marketing Summit held at the White House, Michelle Obama  said she wants food makers and entertainment companies to do better. She urged them to focus more on promoting healthier options for kids instead of advertising sweet and salty foods. She said although there is a  “cultural shift” taking place with healthier options in restaurants and schools, the fact remains that 1 out of 3 kids are suffering from obesity.

The attendees of the summit included representatives from the food and media industries, advocacy and parent groups, government agencies, research institutions and others attended. “I’m here today with one simple request and that is to do even more and move even faster to market responsibly to our kids,” the first lady said to them.

But will they listen?

“The fact is that marketing nutritious foods to our kids isn’t just good for our kids’ health, it can also be good for companies’ bottom lines,” said Mrs. Obama.

Some companies have already taken the initiative to change their marketing. Walt Disney Co. no longer has  junk-food ads on its media channels, websites and theme parks. Birds Eye frozen food company recently started using characters from the Nickelodeon comedy “iCarly” in promotions encouraging kids to eat their veggies.

Mrs. Obama also joked that some companies might think they can wait it out and go back to business as usual after she leaves the White House. She said childhood obesity will be a problem for years.

“I didn’t create this issue and it’s not going to go away three and a half years from now when I’m no longer first lady,” Mrs. Obama said.

Many people say it isn’t the responsibility of the companies, but the parents to monitor what their children eat and watch, what do you think Clutchettes? 

  • Ed

    Yeah, the black First Lady who’s been so maligned and attacked for even breathing – - and daring to live and sleep in the White House (and yes, even by some so-called white Democrats aka Clintonites/PUMA’s), should   “go after the pro big agro-business sentiments and legislation”.

    Right!!

    It amuses me when people who’ve never demanded anything from previous First Ladies, go all nuts and righteous, angrily demanding that Michelle Obama in her unelected position, immediately step in to singlehandedly vanquish every long entrenched establishment evil and evildoer. 

    It’s especially irritating to hear this from those who’ve long given Hillary Clinton a pass even as they tout and celebrate her for some well-propagandized and aggressively marketed but largely invisible, actually – mostly non-existent -accomplishments –beyond the Bill-clout extracted titles and appointments which in  reality haven’t tangibly benefited anyone but Hillary.

    Perhaps these people who keep insisting that Michelle Obama has failed because she hasn’t directly taken on the very same entrenched businesses that have long controlled our government, should stop with their double-standards and hypocrisy and begin to demand same of others especially one of Michelle’s predecessors who they want to crown president in 2016 and who is very much owned and controlled by those same havoc-wreaking corporations including the agro-businesses.

  • Ed

    She is. And her out the box thinking will not only get it done, but will convert some of the greedy executives who for so long have allowed their profits and bottom lines trump the wellbeing and health of our children.

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