If you’ve walked down your local Wal-Mart or Target aisle you’ve probably noticed a plethora of different hair products marketed to natural haired women with kinks and curls.  A few of these products, like Carol’s Daughter, started out in the kitchens of their creators and have blossomed into cash cows. But not all products are created equally or start from humble beginnings.

Such is the case with Vibe Vixen’s Natural Curl Therapy products.

Yes, Vibe Vixen, the website. Recently the site announced their new product line and reasons behind creating it:

“A few years ago—after countless hours of research and testing—we decided to create Natural Curl Therapy, a sulphate free hair care line dedicated to keeping our curly locks moisturized, shiny and healthy.

But our line doesn’t just have pretty packaging and a cute name, we really are different. All products contain coconut oil, argon oil, and olive oil and when combined, they create an amazing tri-complex blend of awesome-ness. “The oils are proportioned such that your hair receives the maximum benefit from each ingredient which offers a variety of benefits,” says VIBE Beauty Expert and VP & Global Creative Director Lindsay Ebbin.”

The products, which are available at Wal-Mart and under $10, consists of shampoo, conditioner, a curling milk, curl gel, shine spray and a leave-in treatment.  What the website doesn’t mention are the “other” ingredients in their line.  Sure it name drops the “holy grail” of ingredients when it comes to hair. Sure it says it’s sulfate free, but what separates this line from others?  Unfortunately there wasn’t any other information to go on, and although the article does state that it’s available in 90 Wal-Mart stores, I couldn’t find it my local Wal-Mart.

Cashing in on the hair game seems to be a trend nowadays. More companies are realizing it’s truly a way to re-brand and bring in the dollars.

So Clutchettes, what do you think about a music and entertainment website launching a hair product line? Is this something you’re interested in trying out on your own hair?

  • MommieDearest

    This might be good for someone who is newly natural or still in the experimental stage when it comes to finding products that work. I’ve been natural for 10 years and I have my products and routine down to a science, so it’s RARE for me to try something new. Besides, two of the main ingredients of this line, olive oil and coconut oil, are items I keep in my kitchen and already incorporate into my hair care regimen.

    In general, I don’t have a problem with anyone trying to cash in on the natural hair Renaissance (except for Andre Walker, but that’s another issue- LOL!). It’s good to see that black women are being offered more choices when it comes to their hair care needs. It’s up to each woman to do her own research and find what she’s comfortable with and what works for her.

  • Knotty Natural

    No, I won’t be trying it. I don’t purchase a lot of commercial products in the first place, and if I did, it would likely be in support of a small business.

  • JN

    Everything you need, like 100 percent olive oil, castor oil, or jasmine (sp?) oil, can be bought at any basic beauty supply store. You really don’t need all of this.

  • Knotty Natural

    I completely agree! I purchase the individual ingredients and go from there…so much easier and in the long run, cheaper.

  • ruggie

    Based on their ad campaign so far (featuring a white/Hispanic woman with loose, blonde curls) it’s clear that they’re not promoting my look or hair type. Plus Vibe Vixen’s natural hair articles push loose curls as the “desirable look” everyone wants. So, no they won’t be getting my money.

  • Beautiful Mic

    I see, they’re pushing the CURL texture…

    No, thanks.

  • Marketing Gimmicks

    Capitalism is about profit isn’t it?

    No surprises here. Natural hair is big business and an ever growing market. Do you really think business minds are going to leave money on the table in the name of sacred black hair?

    Black hair will always be a number one concern for black women. All you have to do is look at ads on Essence, Clutch, and Madam Noire…it’s what sells.

  • unicorn.

    what?! no thanks. guess everyone wants a piece of the natural hair care line pie.

  • Deal-n-Truth

    I guess I won’t be buying any since I have coils and not curls.

  • Deal-n-Truth

    So very true! I’ve been au naturel for decades and the prices of these products are ridiculous and the lie of creating curls out of coils is hilarious and yet many women buy into this marketing gimmick.

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