Girls Self-Esteem at the Forefront of NYC’s Newest Campaign

With the onslaught of unhealthy images in today’s society, it would be relieving to find messages that celebrated each woman’s unique beauty, right? Well, New York City is taking on the challenge with a new ad campaign geared towards improving girls’ self-esteem.

Mayor Mike Bloomberg has commissioned the city to launch the “NYC Girls Project”, which features a series of mass transit ads with girls of different races and sizes (none of the individuals are professional models). Each photo includes the tagline “I’m Beautiful the Way I Am”. The city is also offering physical fitness classes for young girls through the parks department and has launched a website to provide supplemental resources for parents.

COPY CODE SNIPPET

The idea for the campaign came from Bloomberg’s press secretary Samantha Levine who was inspired to do something about the rising number of young girls reaching for unattainable beauty standards.

“I think being a woman in this society, it’s sort of impossible to not be aware of the pressures there are around appearance, around weight, around trying to always look a certain way,” Levine told the New York Times.

This is the first campaign focused on body image that has been carried out by a major city, officials claim.

Tags:
Like Us On Facebook Follow Us On Twitter
  • Much needed. But need to go further beyond just posters. Empowering programs at school would do wonders.

  • SayWhat

    I just hope they don’t follow the usual ‘love yourself the way you are’ programs which has all the dark skin black women/girls as fat (only) and everyone else in various sizes. The only images of black women/girls should not be obese ones, we come in different sizes and I hope that this campaign truly reflects that.

  • @SayWhat where do they show such images? The only time I’ve seen such programs advertised I’ve seen a mix of all shapes and sizes from all races, so I’m curious to know where you’re seeing such things.