After last night, the staff at Armani may pay a bit more attention to the content they post on social media. During the Governors Awards Monday evening, an image was posted on Armani’s Instagram account of actress Alfre Woodard wearing an Armani gown. The caption read: “Idris Elba posing in a gorgeous Armani dress at the 5th Annual Governors Awards.”
The mislabel could be considered an irresponsible mistake, perhaps by a frazzled intern. But for many black users on Instagram and Twitter, it was a clear case of white people assuming that all black folk look alike.
Infuriated, several people participated in a trending topic #ArmaniCaptions where they mocked the error by posting images and mislabeling one black woman celebrity for a black male star. Tamar Braxton was captioned as Michael Jackson, Aretha Franklin as Ruben Studdard, Serena Williams as Floyd Mayweather and so on and so forth.
Armani deleted the faulty caption of Alfre Woodard, but their offending acts didn’t end there. They later posted a picture of Idris Elba and Naomie Harris, captioning Naomie as Idris’ girlfriend rather than costar.
Before the Armani team attempts to cover another event on social media, we kindly suggest that they sit for a “Black Hollywood 101” course.
What do you think about their big mishap(s)?