As a social entrepreneur and the Chief Popsicle of Feverish Ice Cream & Gourmet Pops, Felecia Hatcher has been honored by the White House as one of the Top 100 Entrepreneurs under 30, Featured on the NBC Today Show, The Cooking Channel, Essence Magazine, Black Enterprise and Grio’s 100 African American’s Making History. Felecia runs the Miami based store and gourmet popsicle company Feverish that serves clients like Google, Capitol Records, Adidas, 32 Degrees, Vitamin Water, Wholefoods and Forever 21 with custom and private label frozen desserts. Before launching Feverish, Felecia worked as a marketing manager for Nintendo, Sony, and the NBA. Felecia has presented engaging talks on Embracing Failure at Google London, Entrepreneurship and Managing Investor Relations at SXSW, White House Young America Series, Coca Cola HQ, TEDxMiami and TEDxJamaica. Felecia is also the author of two books — How to Start a Business on a Ramen Noodle Budget, and The C Students Guide to Scholarships.
Felecia is also the founder of Black Tech Miami and Code Fever both initiatives help to increase tech entrepreneurship funding and training to under-served Florida communities.
How did you launch your career and get to where you are today?
I currently own a company called Feverish Pops and I am the author of two books How to Start a Business on a Ramen Noodle Budget and The C Students Guide to scholarships. I started my first business in college and educational consulting company that I started after winning $100,000 in scholarships as a “C” student. I then went on to work with some really cool companies NBA, Sony, Nintendo as a marketing manager for them. I started Feverish 5 years ago after falling down chasing after an ice cream truck in heels. I am where I am today because I learned back in high school when my guidance counselor told me I would not amount to anything that I had to hustle hard, believe in myself when no one else would, and get creative with limited resources. (i.e bad grades, starting a business with no money or food experience)
What have you had to sacrifice along the way, if anything?
There have been so many sacrifices along the way, Sleep has been a big one, some relationships with friends. I travel a lot speaking so I’ve missed birthdays and weddings etc. There was even a point where I had to move back in with my parents in order to save and focus on building my business. Looking back each and everyone was worth the sacrifice to get me to where I am today.
How do you define success?
I think as a society we need to redefine success and failure and a lot more people will be happier with their current situation or what they are in the process of building. For me success is simple, the freedom to follow my wildest dreams, live on my own terms and build a company that not only makes money but helps and empowers others to realize their potential and be able to give them the resources and support to make those things happen. It sounds basic but when I worked for some really amazing companies while in corporate America but I always felt my hands were tied and someone else controlled my time and the ability to work with the community the way that my heart wanted to.
How do you balance work and life?
I don’t! Personally I think trying to find work life balance is like always seeking perfection; you will die a slow death. I made up my mind a few years ago when I was getting burned out trying to please everyone that I would pick the few things that were most important to me and I would build my business and my lifestyle around those things. Especially now that I am going to be a mother soon that list is going to get another chop and I don’t apologize to anyone about it. If you don’t make time for yourself no one else will.
Where do you see yourself in 5 years?
Owning a really great company with a global presence, expanding on our projects Code Fever and PopPreneurs both initiatives help equip teens with the tools they need to change their lives through technology and entrepreneurship training.
Who is your role model or mentor?
I’ve had many throughout the years in different capacities but my parents still remain my biggest role models. They both came from absolutely nothing and have built amazing careers and businesses but most importantly they have always supported my crazy ideas. I’ll never forget the day that I drove up to my parents house with a 40-year-old ice cream truck that I purchased on Craigslist and their faces said “what the hell?” But when they opened their mouths it was nothing but support and encouragement to follow my crazy idea.
What advice do you give your fellow entrepreneurs?
Continue to surround yourself with people who truly care about you. You won’t find many people like that but when you do, hold on tight. Entrepreneurship is hard work and it can easily chew you up and spit you out. You need those people you can have those mini freak out sessions with.