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The Beyhive is in a frenzy.

Overnight,  Beyonce dropped an unexpected album. The self-titled album includes 14 new tracks and is described as a visual album. In her own words, Beyonce discussed why she released the album without any self-promotion:

I feel like right now, people experience music differently. I remember watching Thriller on TV with my family, it was an event, we all sat around the TV and now looking back, I am so happy I was born around that time. I miss that immersive experience. Now, people only listen to a few seconds of a song on their IPODS, they don’t really invest in a whole album. It’s all about the single and the hype. There’s so much that gets between the music, and the artists and the fans. I felt like, I don’t want anybody to give the message when my record is coming out. I just want this to come out when it is ready, and from me to my fans.

I told my team, ‘I want to shoot a video for every song and put them all out at the same time!’ Everyone thought I was crazy, but we’re actually doing it, it’s happening!’

I wanted to make this body of work, and I feel like it’s something that’s lost in pop music. I wanted people to hear things differently and have a first impression. Not just listen to a 10 second clip, but actually be able to see a whole vision of the album. It was important that we made this a movie, we made this an experience.

I wanted everyone to see the whole picture, and to see how personal everything was to me. I will make my best art and just put it out. And that’s why it’s out today!

The album is currently only available on iTunes, but will go to retail on December 21.

 

 

 

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  • I like Beyoncé but an album has to be freaking specular for me to buy it in its entirety. I listened to her album and loved a few songs on it but the rest I can do without so I am waiting for the official release date so I can buy the songs I want. I get what she was trying to do from an artist and promotional standpoint but one of the main purposes of iTunes is to buy the songs you love without shifting through the music you can do without so I am keeping my $15.99…lol. Furthermore, though I enjoy music videos they don’t make the song to me they are just a nice bonus. A great song is a great song sans video so M.J’s Thriller would have been great without the epic video. But with all this said, this lady sure knows how to create frenzy, she had her hardcore fans losing their minds yesterday…wow.

  • 2NatuRho

    I am by no means A Beyonce stan but I appreciate the hell out of this woman’s work ethic and how she manages to stay pretty grounded as one of the biggest celebrities in the world. This is an amazing album, for sure her best to date. I’m still waiting for that cutting edge classic album I know she can deliver, but with this one she’s getting damn close!

  • Eye Candy

    Damn, am i the only one not feeling this album?
    I really like the concept, I really do, but im just not feeling these songs at al except for abt 3 of them…and this is coming from a Bey fan.
    I think the only reason people are eating this up so much is because we’ve beem waiting for her for so long to drop this, so I think ppl are just happy to hear anything from her.

  • RJ

    AS a huge and (knowledgable) music fan and a proud supporter of my fellow people of color (particularily my sistas), I have never been able to get on board with Beyonce. I think her music is mediocre and plodding (she is not alone, I would put the majority of “pop” stars in this category as well).

    My problem is that I think Beyonce could be more relevant musically if she dug deep. but her constant ass shaking and obsession with whiteness just gives me a headache.

    I remember writer Joan Morgan doing an article on Mariah Carey for an Essence cover story and talking about Mariah’s “white girl tendancies” (her words not mine). For me the same can be said about Beyonce, but at least Mariah is actually half white.

    In the 21st century one would think that we would not still be chasing whiteness as much as our artists are.

    • Child, Please

      “I remember writer Joan Morgan doing an article on Mariah Carey for an Essence cover story and talking about Mariah’s “white girl tendancies” (her words not mine). For me the same can be said about Beyonce, but at least Mariah is actually half white.”

      OMG at that Mariah Carey bit! Is this why we won’t see her on the cover again? I think that was her first and last one right? The one from 2005?