Rosemarie Reyes. No stranger to the fashion and beauty world, has carved her path in the industry, leaving an indelible mark on all the projects and people she’s worked on and with along the way. Born and raised in Brooklyn, New York, Rosemarie started pursuing her dreams and talents of acting and modeling in her teenage years. Early successes included modeling gigs for major musical artists such as Jay-Z, Busta Rhymes, 50 Cent and Aventura. Later, she branched into the beauty and print world, working under brands such as Vera Moore cosmetics and Sensual Hair products. As the face of Lespirit Mobile Brand, Rosemarie grew her brand internationally, being featured in press and advertisements across Europe. Being the go-getter and determined individual that she is, Rosemarie also honed her acting skills. You might recognize her from appearances in popular TV shows and films such as Law and Order, Gossip Girl, Cadillac Records, and Notorious, and Brooklyn’s Finest.
Looking to expand her passions and building upon her successes and contacts in the beauty and fashion industries, Rosemarie launched her own boutique public relations firm “Handz Dirty PR”. Handz Dirty helps companies with their PR needs including press strategies, product placements, endorsements, and marketing plans. Her current beauty and healthcare clients include Chocolate Hair, Sassy Secret, It’s a Wig, JASS Products, Dominican Magic and Topiclear. As she undertakes this new entrepreneurial journey in her life, she hopes to inspire many more women to take risks and follow their dreams.
HOW DID YOU LAUNCH YOUR CAREER AND GET TO WHERE YOU ARE TODAY?
From the time I could remember I aspired to be in the Entertainment industry. Started off (2005) appearing in music videos/films, and modelling for hair/beauty companies. I felt un-full-filled during this time. A taste for Public Relations would come soon after, as I would help organize and orchestrate major campaigns, and or link industry professionals ‘decision-makers’ with the like to create mutually beneficial business relationships. For some time, I had never been able to make the distinction of what ‘industry’ my efforts fell under. So, when the opportunity to start my own business presented itself, Public Relations was just a natural fit.
WHAT HAVE YOU HAD TO SACRIFICE ALONG THE WAY, IF ANYTHING?
This is a great question and very important for someone who wants to grow. I had to sacrifice previous relationships with certain people in the entertainment industry because they were “stuck” in the same zone I was 5 years ago. I have tried to re-connect and found that I have very little in common because they have not grown.
HOW DO YOU DEFINE SUCCESS?
Success is being happy with you are doing, interfacing with articulate, savvy business people and knowing that your efforts are appreciated by your clients.
HOW DO YOU BALANCE LIFE AND WORK?
I cannot shut off on weekends and find myself working a bit every single day of the week. Fortunately, my significant other runs his own consulting company and his schedule is much like mine. We appreciate each other’s need to work when we have to in order to meet deadlines. We certainly take time and do our share of enjoying the fruits of our labors.
WHERE DO YOU SEE YOURSELF IN 5 YEARS?
Growth plans are already in the works! I have hired a Princeton graduate as an associate and actively recruiting for additional key personnel. Currently my Public Relations firms services 8 clients, I envision 30 in 5 years with a staff to support my clients’ needs. One thing, I will always play a prominent role in interfacing with all of my clients.
WHO IS YOUR ROLE MODEL AND MENTOR?
I can’t say that I have a “role-model”, but what I can say is that I have been fortunate enough to still have 3 mentors, Gordon, Steve and Les who provide business acumen, sound-advice and continued emotional support.
WHAT ADVICE DO YOU GIVE YOUR FELLOW ENTREPRENEURS?
Associate with successful people. Avoid those who are “victims” (those who always look at the glass half-empty). Building relationships are critically important and even more the way you leverage them. That will determine your future opportunities gained.
You can visit Handz Dirty PR at http://www.handzdirtypr.com/