It seems Ford is trying to throw a little shade at GM with its scene-by-scene, satirical replica of a recent Cadillac commercial.
The GM commercial features a corporate man – played by actor Neal McDonough – whose only focus is material things, namely a 2014 Caddy ELR. But Ford heads in the opposite direction by using Pashon Murray, founder of compost company Detroit Dirt, to push its much less expensive Ford C-Max.
“The C-MAX is sending a message about where we’re going in the future and caring about conserving resources. This is a movement about changing Detroit and practicing sustainability. That’s why they came at me,” says Murray.
Ironically, Detroit Dirt is partners with both Ford Motor Company and General Motors.
Ford spokesperson Sara Tatchio says, “I don’t think we’re mocking a competitor. We’re trying to showcase positive work being down in our community.”
Like I said, shade. With Murray in the crossfire.
But watch the videos and tell us what you think.