Screen Shot 2014-04-09 at 10.17.43 AMAccording to a study performed by the Technische Universitat Munchen, women skip job ads that use descriptors stereotypically reserved for men.

University researchers showed  260 participants some job listings for management positions and found that women didn’t find the job appealing if the ad used words such as “determined,” “assertive,” “independent,” “aggressive,” and “analytical” and were less likely to apply. However, if the job description included words like “dedicated,” “responsible,” conscientious,” and “sociable,” they were much more likely to consider the job a good fit.

Sociable? I’ve used “analytical” on my resume. And I thought we loved the word “independent?”

Researchers conclude that companies with few women in management roles may lack candidates simply because of word choice in the job ad.

“In most cases, it doesn’t make sense to simply leave out all of the male-sounding phrases,” study author Claudia Peus said in a statement. “But without a profile featuring at least balanced wording, organizations are robbing themselves of the chance of attracting good female applicants.”

Clutchettes, are you turned off by job ads that use masculine-sounding adjectives?

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  • Eduardo

    I’m a little worried about studies like this because they actually give ammunition to the detractors of the so-called “pay gap”. They basically say -among other things, like many women working less hours- that it’s already illegal to discriminate, and the reason for women earning less than men is because a male engineer makes more than a female social worker. This is a debate that’s going on right now in the House.

    • MusikCityK

      However, that argument does not really stand as it doesn’t explain the pay gap within the same industries and even the same roles at the same compaines.

  • Riyo.Chiasa

    This isn’t something I have ever noticed. However, I do skip over jobs that I know are dominated by men because of the high potential for harassment and discrimination.

  • ALM247

    Interesting…..some of these words actually draw me to a job posting, not away from it.

    • Primmest Plum

      Same here, I really didn’t find the wording a deterrent at all. Aside from “aggressive” and possibly “sociable” I felt lie I could encompass all of the traits from both job descriptions.