According to a study performed by the Technische Universitat Munchen, women skip job ads that use descriptors stereotypically reserved for men.
University researchers showed 260 participants some job listings for management positions and found that women didn’t find the job appealing if the ad used words such as “determined,” “assertive,” “independent,” “aggressive,” and “analytical” and were less likely to apply. However, if the job description included words like “dedicated,” “responsible,” conscientious,” and “sociable,” they were much more likely to consider the job a good fit.
Sociable? I’ve used “analytical” on my resume. And I thought we loved the word “independent?”
Researchers conclude that companies with few women in management roles may lack candidates simply because of word choice in the job ad.
“In most cases, it doesn’t make sense to simply leave out all of the male-sounding phrases,” study author Claudia Peus said in a statement. “But without a profile featuring at least balanced wording, organizations are robbing themselves of the chance of attracting good female applicants.”
Clutchettes, are you turned off by job ads that use masculine-sounding adjectives?