Alicia Keys is now the new face of Givenchy perfumes.
“I’m honored to introduce the world to the newest scent by Givenchy,” Keys told WWD. “Givenchy has long been one of the world’s most iconic luxury fashion houses, and a personal favorite of mine,” she added.
This is the first time Keys has stepped foot into the beauty industry. Outside of her philanthropic efforts, Keys has focused on fashion with her Reebok Classic collection.
Key’s ads for the yet-to-be-revealed fragrance launch in September.