12 years a sainsbury

Steve McQueen’s Oscar-winning film, 12 Years A Slave, reopened much-needed conversations about slavery and race in America. The film also launched the career of Kenyan beauty Lupita Nyong’o, who quickly became one of Hollywood’s ‘it’ girls with her infectious personality and adept fashion choices. While many have been inspired by Nyogo’s style, a British store wants to help shoppers recreate a look from the film that made her famous.

At an Oxford branch of the UK supermarket Sainsbury’s, a DVD display for 12 Years A Slave included an odd addition: a mannequin dressed up to look like Solomon Northup.

I’m not sure who watched 12 Years A Slave and thought Northup’s outfit was dope, but apparently someone at Sainsbury’s thought his ensemble would be great for the summer, or at least provide an interesting way to sell a few DVDs.  The mannequin, which has since been taken down, was dressed in a loose-fitting ripped tunic, black pants, and a twig—yes, a twig.

A shopper snapped a picture of the bizarre display and posted it Twitter where it quickly went viral.

While the outfit doesn’t appear to have actually been on sale—though the mannequin had a sign that said “new” draped around its neck—Sainsbury’s apologized for the peculiar display.

“We can only apologize,” a spokesperson for the store said. “It’s been taken down from the Heyford Hill store and clearly should never have gone up in the first place.”

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  • copelli21

    Does this come with whip lashes on the back of the shirt as well?

    Seriously, slave garb.

    White folks.

  • Cassie Jones

    They knew it would cause backlash.This was well planned.”We can only apologize. It’s been taken down from HEYFORD HILL store.” lol great way to get publicity and advertise for the store.Maybe she forgot to mention there’s a sale this week.:)