As soon as it was announced that Mr. and Mrs. Carter were packing up the kid and hitting the road, stans of both camps started checking their accounts, excited to see Beyoncé and Jay at once.
….Until they got a look at the ticket prices.
While many dedicated fans camped out on their laptops hoping to snap up presale tickets last week, others took to social media to complain about the cost of entry—ranging anywhere from $50 for general admission to upwards of $12,000 for VIP.
The sticker shock had some fans singing, “Uh oh uh oh,” as they watched their dreams of seeing the Carters dissolve into thin air.
— TheHomelessBillionre (@BKFUniversity) April 30, 2014
Beyonce & Jay Z Tickets Better Come With A Bottle Of Water From The Fountain Of Youth Cause ..
— …. (@JahMari_Couture) April 29, 2014
— BEYONCÉ † LADY GAGA (@Beyonce_Miami) April 29, 2014
Them #OnTheRun tickets lookin’ like real estate prices. Wtf..
— Murphy D (@WhosMurphyD) April 29, 2014
These resale tickets are Sallie Mae monthly payment prices! #ontherun
— Mrs. Price (@Mego_P) May 2, 2014
For $50 youll be sitting right where you deserve to be sitting. In your car.
— Kion (@MrFlyyyGuyyy) April 29, 2014
Many took to Twitter to vent about the high prices, but considering Bey and Jay have 36 Grammys and more than 200 million albums sold between them, should folks have really been shocked by the price?
According to Forbes, On the Run ticket prices are 44 percent higher than the couple’s individual tours, as well as Jay-Z’s previous co-headliner tours with Justin Timberlake and Kanye West. On the Run is also priced higher than Eminem and Rihanna’s upcoming Monster tour:
With an average ticket price of $342.67 on the secondary market, tickets for Jay-Z & Beyoncé: On the Run are 90.16% higher than prices for Jay-Z’s solo Magna Carta tour last fall, when Jay-Z ticketswere $180.20 on average. They are also 16.55% higher than tickets for Beyoncé’s Mrs. Carter Show world tour from last year, when Beyoncé tickets were priced at $294.01 on average.
Jay-Z has toured with industry giants including Eminem and Justin Timberlake, but neither has been as big of a draw as his wife. When Jay-Z toured with Eminem, tickets averaged $279.50, which is 16.55% below the current rate for Jay-Z and Beyoncé tickets. When Jay-Z toured with Justin Timberlake, tickets averaged $187.98, or 82.29% below the current rate to see music’s ultimate power couple in concert.
But it’s not just past co-headlining tours they are beating. Jay-Z and Beyoncé On the Run tickets are also priced at 51.39% higher than Eminem and Rihanna tickets for their upcoming Eminem and Rihanna: Monster Tour — which kicks off later this year and is currently priced at an average of $226.35 on the secondary market.
Though some are wondering if Beyoncé and Jay-Z are leaving out their young and/or lower income fans at the current ticket price point, as Jigga told us back in 2005, he’s “not a businessman, [he’s] a business, man.”