The WNBA plans to launch a marketing campaign to attract gay, lesbian, bisexual, and transgendered fans to its games, according to the Associated Press.
The effort includes participation in pride festivals and parades and direct advertising, making it the first professional sports league to specifically target the LGBTQ community, which represents 25 percent of the WNBA fan base.
“For us, it’s a celebration of diversity and inclusion and recognition of an audience that has been with us very passionately,” WNBA President Laurel Richie says. “This is one of those moments in the ‘W’ where everybody comes together.”
Tulsa and Chicago will play a nationally televised Pride game on June 22.