Vera Sidika before & after.  via Instagram

Vera Sidika before & after.
via Instagram

Kenyan model Vera Sidika is known for her trademark curvy body, but she recently came under fire for lightening her skin. While many celebs have been accused of bleaching and denied it, Sidika is very up front about why she chose to alter her appearance.

Sidika, who’s been called Kenya’s Kim Kardashian because she’s famous for being famous, appeared on the talk show #theTrend to discuss her career goals and why she underwent “professional” skin lightening in the UK.

After admitting her weave costs 450,000 Kenyan shillings (over $5000), Sidika, who says she’s dating a Nigerian oil tycoon, explained she bleached her skin because she “felt like she needed a change” and “the change is working out.”

Since stripping the color from her skin, Sidika said her bookings, appearances, and income have all increased. “Looking good is my business,” she explained matter-of-factly, dismissing the idea that she bleached her skin because of some deep-seated issue.

While Sidika told the host she spent upward of 15 million Kenyan shillings ($170,000) to lighten her skin and her finances have benefitted from the change, she was careful to say that she doesn’t advocate lightening. However, if people felt they really wanted to follow her lead, she suggested they “do it the right way” and consult a dermatologist.

The reaction to Sidika’s lightened complexion has been swift and harsh. After her interview, the hashtag #BleachedBeauty sprang up on Twitter and was filled with tweets calling Sidika “very strange” and “tragic.”

Sidika’s interview has also sparked national conversation and condemnation as many Kenyans have pushed back against her lightened image, particularly in light of Lupita Nyong’o’s global popularity as a dark skin woman.

Despite the outrage, #theTrend host Larry Madowo told the BBC many Kenyan men do indeed prefer “yellow, yellow” women, and skin lightening is a growing problem in the country. Sidika is undaunted by the criticism. As a matter of fact she told Madowo, “Nicki Minaj and Rihanna did it,” and doesn’t understand why her decision has engendered so much disapproval given the widespread bleaching in Kenya, and Africa at large.

Tags: , , ,
Like Us On Facebook Follow Us On Twitter
  • Pingback: 85% Of African Men Will Not Marry a Skin Bleaching Woman()

  • Pingback: Not all African women believe 'black is beautiful' and that’s OK - by Sede Alonge | True Story()

  • Pingback: hudda monroe blows the whistle on vera’s controversial pregnancy | All Kenyan Events()

  • sam cam

    It is so true that dark skinned women are made fun of and thought to be not so attractive as light skinned women and you all know it. Why turn a blind eye to what is going on within the black communities, including Africa. It is a direct impact of the black MAN having low self esteem himself and preferring a woman who doesnt look like himself or his mother over someone who looks like him. So a black woman’s self hatred stems from the black mans preference, which just so happens to be opposite of himself. If she wants to bleach so damn what. All of you guys talking crap who wouldnt have chosen her, will now!!

  • mmmdot

    My dad comes from a Caribbean family with generations of “mulattoes” – you think that got that way by CHOICE? I would have rather we stayed in West Africa, wherever the fuck we’re from – because we OF COURSE don’t know for sure – with our naturally darker brown skin. Because we’d ALSO have things like our language, our REAL names, and our heritage too. Our skin color represents GENERATIONS of dehumanizing chattel slavery, systematic rape, and white supremacist colorism. A SICK hierarchy that stipulated the more you look like you’re the product of RAPE the “better” you are. I wish that ALL people of African descent would recognize this. Does she not know what happened to black people in the Western Hemisphere? I’m annoyed that this moron doesn’t know that Rihanna and Nicki are lighter because unlike her, THEIR ancestors weren’t lucky enough to be able to stay on the African continent. They look that way because of generations of RAPE and INVOLUNTARY CONCUBINAGE.