Photo Credit: Fortune/Starbucks)

Photo Credit: Fortune/Starbucks

According to one report, Corporate America is becoming more lax when it comes to their employees sporting tattoos.

In a report published by Fortune magazine, heads of corporations such as Starbucks, Wal-Mart and PetSmart are beginning to consider a more casual dress code. Coffee giant Starbucks is coming to terms with the reality that most of America, customers and employees included, is either tatted, pierced or both. PetSmart has taken a step forward by allowing its employees to show off their tattoos. Though Wal-Mart hasn’t fully embraced body art, it will soon allow employees to wear black pants instead of just khakis.

The leap into a not-so strict work environment is a result of the high cost of having to replace employees.

According to research conducted by the Society for Human Resource Management, it can cost a company nearly 60 percent of its annual salary to hire new employees. From the training required to the time human resources have to devote to setting new hires up to get paid and starting their benefits, companies stand a chance of a significant setback.

Starbucks recent review of its polices is a result of a petition to overturn Starbucks’ tattoo policy. The petition was started by Kristie Williams, a 25-year-old mother who works at a Starbucks in Atlanta. Since August it has garnered more than 23, 000 signatures.

With employees demanding more and more freedom, it will be hard for employers to ignore.

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