Stanford University is home to one of the top business schools in America. The female MBA candidates are hot commodities. In order to pique their interest, McKinsey & Company, a global management-consulting firm, decided to invite students to a lunchtime mani/pedi event in Palo Alto, California.
According to the Financial Times, McKinsey & Company says that the manicure sessions are part of a range of activities “designed to help them get to know the students.” McKinsey & Company is not the only company stepping outside the box with female-only activities. Goldman Sachs hosted an event and distributed goody bags to potential female recruits containing mirrors and nail files with the bank’s logo on them, while Bain will be hosting a female-only cooking class.
However, these fortune 500 companies have sparked a little controversy. Some critics believe it is a sexist approach to recruiting female MBA students, while others believe it is setting the trend for women to feel more comfortable to be feminine in the workforce.
Though at first glance it may seem sexist, McKinsey & Company, Goldman Sachs and Bain seem to be taking a cue from Lean In written by Sheryl Sandberg. These events offer women an opportunity to be in an atmosphere that celebrates womanhood where they can encourage and support one another.
What is your take Clutchettes?