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The Marley Family and a Seattle-based equity firm announced that the late singer and activist Bob Marley will be the face of the first-ever global brand of marijuana.

Considering Marley’ spent most of his life fighting to legalize the controversial herb, it makes sense that his has been chosen to front this ambitious venture.

The brand named Marley Natural has been described as “a premium cannabis brand rooted in the life and legacy” of the singer.

The company responsible for supplying the goods is based in New York City and their offerings will include pot-injected creams and accessories, as well as doses of “heirloom Jamaican cannabis”. Heckler Associates, the agency that helped propel the brands of New Balance and Starbucks Coffee has been recruited to apply the same magic to Marley Natural. And according to The Hollywood Reporter, you can also purchase the undiluted version of the cannabis in the form of “loose packed” buds, oils or concentrate.

Everyone attached to the business venture expressed the need to use the new brand as an opportunity to honor the legacy Marley left behind. Brendan Kennedy, CEO of Privateer Holdings, the company that owns Marley Natural summed it up – “Bob Marley started to push for legalization more than 50 years ago. We’re going to help him finish it…. We’re committed to social change, environmental sustainability and building a professional, responsible and legal cannabis industry”.

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  • Me

    i got excited, then saw the partnership with the equity firm, which probably means the marley family works for them more than the other way around. still… at least this is one “black” business trying to get a piece of that marijuana pie. in fact, i’m surprised it took this long for the marley family to get in on it.

  • Stephanie M.

    As long as it’s own/run/controlled by the family…it’s about time these products were sold. Wish I lived in a medical marijuana state, but it’ll take another 30 years to get it the South.

  • Tony

    Bob Marley legacy will now be the man who smoked ganja, not his music or political views,

    • Me

      but smoking ganja without persecution was part of his political views.

  • blogdiz

    How are they gonna claim the use of Jamaican ganja in their products when selling distributing and exporting ganja is still illegal in Jamaica ?

    • Jo ‘Mama’ Besser

      Seriously. My family is Jamaican and I don’t know a single Jamaican or Jamaican-descended who doesn’t roll his or her eyes at the Jamaica = Ganja conception. I promise you, there are more kids at any one university with dirty dreds listening to Legend and puffing out their dormitory windows to evade discipline than there are chronic chronic enthusiasts in the whole country. Immigrants aren’t exactly chomping at the bit to get the hook-up, either, so your generalisation is out of luck. You’re going to ask me where to get good weed? I could ask the same of you because I don’t know. Also, if I did ‘partake’, as they say, and my Jamaican mother found out about it the cops would never find my body–THAT’s the reality of Jamaican life, not this little fringe group on the periphery of society who got a bad strain and are a shrugging mystery to the vast majority to its countrymen. You get caught smoking at school here, you can’t go the next toga party (which is where they have the ‘good shit’, I’d bet, I went to university so I know the smells), get caught in Jamaica: expelled. The laid-back stereotype that’s actually a minority–that’s chemicals, bus drivers and radio hosts. Spend some time with the general,’un-enhanced’ populace and you may experience a lot of things, but not a great deal of maudlin sentimentality.