Rihanna was all smiles on Tuesday in Herzogenaurach, Germany, a place that could only be known for one thing – the city where the ‘Diamonds” singer sealed the deal as the new global brand ambassador for Puma.
The 26-year-old may have the voice of an angel but her stylish grooves are getting her worldwide attention and finally it will be put to good use with her latest appointment as the Creative Director for Puma’s Women’s Training Category.
Looks like the consistently hip brand is hoping to revive its signature offerings and Rihanna is more than capable of taking things to the next level. She expressed her excitement and goals when asked to verify the extent of her involvement, “I’m going to be all over this. Gotta make Puma the sh— again!” She also promised that the “wedge” phase would not be replicated.
She also assured us that only gorgeously awesome things are in Puma’s future, “It’s great to find a brand that celebrates strength and individuality. I couldn’t think of a more perfect partner to collaborate with as a creative director. I’m excited for you to see what Puma and I come up with”.
We can’t wait!