Kenyan filmmaker Ng’endo Mukii thesis project at London’s Royal College of Art, touches upon the subject of colorism and the effects it has on African women. The colorful multimedia film highlights the issues some African women have with their darker skin, as well as the growing popularity of bleaching products.

Bleaching products in African countries have become a big business (remember Whitenicious?), even though the health issues surrounding their use are irreversible.

“I am interested in the concept of skin and race, and what they imply; in the ideas and theories sown into our flesh that change with the arc of time. The idea of beauty has become globalised, creating homogenous aspirations, and distorting people’s self-image across the planet. In my film, I focus on African women’s self-image, through memories and interviews; using mixed media to describe this almost schizophrenic self-visualization that I and many others have grown up with, “Mukii said about her motivation to make the film.

Take a look at the film below:

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  • stewie

    Hi, clutch…how come you guys haven’t picked up the xenophobic attacks against Africans in south Africa ?

    • ZORINO

      It won’t generate as many reactions in the comment section. I guess.

  • [email protected]

    The video spurs debate and discussion. It is very honest about the issues of colorism, especially as it relates to Africa. In this generation, we are discussing about this issue in more comprehensive ways and that’s a good thing. In order for us to end colorism, we have keep it real and show how colorism has hurt numerous black people. Colorism is totally evil. Ng’endo Mukii’s film doesn’t pull any punches and it is not for the faint of heart.

  • Anthony

    That was a really creative video. Even if it talked about some dumb, it would have been a really well made video. I just hope we move beyond these issues one day.

  • Mary Burrell

    Very creative and well made and very tragic. I still to this day feel Michael Jackson did this to himself. I just don’t understand why you would want to destroy the beautiful melanin in your skin that the creator blessed us with and desiring pale skin. But the video described the sickness of the mind that is infiltrating many Africans and many black Americans thinking “white'” equals beauty. Colonialism and white supremacy have raped the minds of the African and the black American.

    • [email protected]

      Certainly, the evils of colorism and self hatred has harmed many Africans and black Americans. Mental colonialism is evil. The video encapsulates how much of a problem the system of white supremacy is. We all have the justification and the right to love our beautiful melanin and to appreciate the beauty and the glory of our black African heritage. The worship of whiteness is antithetical to the glory of blackness.

  • james

    Alot of the colorism argument gets laid at the feet of black men, but black women are notoriously worse about it. They tease each other growing up and develop a hostile lightskinned vs darkskinned dynamic that black men dont have among us. The only time brothers are concerned about skin tone is if they have a preference on it dating wise.