Kenyan filmmaker Ng’endo Mukii thesis project at London’s Royal College of Art, touches upon the subject of colorism and the effects it has on African women. The colorful multimedia film highlights the issues some African women have with their darker skin, as well as the growing popularity of bleaching products.
Bleaching products in African countries have become a big business (remember Whitenicious?), even though the health issues surrounding their use are irreversible.
“I am interested in the concept of skin and race, and what they imply; in the ideas and theories sown into our flesh that change with the arc of time. The idea of beauty has become globalised, creating homogenous aspirations, and distorting people’s self-image across the planet. In my film, I focus on African women’s self-image, through memories and interviews; using mixed media to describe this almost schizophrenic self-visualization that I and many others have grown up with, “Mukii said about her motivation to make the film.
Take a look at the film below: