The photo features the smiling Carter couple in the mix with a host of employee —- and not one of them is black. Tidal was founded by Swedish company Aspiro back in 2014 before being purchased by Jay Z earlier this year, so it wouldn’t come as a huge shock that the company’s already-in-tact employees are predominantly white had it not been for a few words from Mr. Carter himself in response to the Tidal backlash a few weeks ago that directly contradict the company’s seemingly whitewashed employee structure.
During his memorable B-Sides concerts in New York City earlier this month, Jay treated the audience to a 2-minute “stream of consciousness” where he addressed the heavy criticism of Tidal from the public by implying that the backlash stemmed from the company being owned by a black person. He even went as far as to point out how those complaining about Tidal making rich artists richer didn’t have the same complaints when spending their money to support other billion dollar companies like Apple and Spotify (which are both owned by white men).
Jay Z is known for encouraging those who are where he once was to pursue entrepreneurship in the face of rejection or adversity just as he did years ago when no label would give him a deal, but he’s also someone who is constantly called out for “not doing enough” to give back to those he claims to represent. No factual conclusion can be drawn as to whether or not Jay actually had a say in retaining the current Tidal staff that was already in place OR even whether or not there aren’t actually any black people who work for Tidal from one photo. But whatever the case, this picture does indeed speak volumes and the masses aren’t too happy with what they’re hearing.